Paul St. Martin
Austin,TX
Summary
Dynamic and results-driven Regional Sales Manager, Key Account Manager (KAM), Distributor Partner, and Brand Developer with over 22 years of experience in the beverage industry. Proven track record in developing and growing targeted market share, taking brands from zero sales to $10MM in two years. Actively participated in marketing integration management meetings to ensure all KPI and company initiatives are aligned to attain BP target growth. Recognized for strategic planning, effective communication, and negotiating key partnerships. Exceptional leadership skills with a focus on achieving business objectives and fostering team growth. Experienced in leveraging technology to streamline sales processes, enhance customer relationships, and drive business growth.
Overview
25
25
years of professional experience
Work History
Key Account Manager
Green Growth Beverage
05.2025 - Current
- Outside Sales Rep for several beverage brands via multiple distributors for the ATX and SA market
- Called on chain and independent C-store and liquor retailers to secure new distribution
- Coordinated sampling events with our sampling agency
Sales Director
Pyro Brands
03.2024 - 02.2025
- Developed RTM strategies for company’s NA brand portfolio to achieve revenue targets
- Engaged and ensured client satisfaction with national and regional retail buyers
- Broker partner acquisition and management for targeted US regions
- Directed beer wholesalers and DSD partners to achieve and surpass revenue targets
- Developed On-Premise channel strategies and incentives with beer wholesalers
Regional Sales Manager
DAS LABS
11.2022 - 03.2024
- Established and developed DSD network for Texas and Oklahoma markets.
- Texas/OK Regional C-Store KAM, increased sales and profitability by 22% vs. PY
- Consistently led and directed TX and OK beer wholesalers to achieve revenue targets
- Created On-Premise incentives with beer wholesalers to maximize account base and profitability
- Established programs with key Buying groups in the South-Central region creating authorizations for over 3K Buying Group members in TX, OK
Regional Sales Manager
Genomma Lab USA INC
08.2019 - 07.2022
- Co-developed the SueroX brand for the US markets, reached 10MM in sales in 2 years
- Played a key role in acquiring the AB1 distribution network for the US (17 DCs)
- Managed all So Cal/US DSD partners and marketing opportunities
- Negotiated and managed buying group programs for Texas market
- Lead and directed beer wholesalers and DSD partners to achieve revenue targets
Key Account Manager, Regional Sales Manager
CAB Enterprises Electrolit
09.2016 - 08.2019
- Called on Marine Corps Exchange/NEXCOM corporate HQ buyers - Quantico, VA
- Managed and developed key So Cal DSD partnerships to achieve revenue targets by 21% Vs PY
- Developed the Electrolit vending channel in Southern California, increasing revenue by $63K Vs PY
- Led Military KAM initiatives on Camp Pendleton and Naval Base for all SKU authorizations
Distributor Partner
AQUAhydrate
04.2015 - 09.2016
- Responsible for handling all sales activities and directives for distribution centers in So Cal and Nevada
- Implemented incentive programs, achieving a +22% monthly growth average YTD
- Increased military sales at Camp Pendleton by 77% with a display activation program
Key Account Manager Non-Trad
Red Bull Distribution Company
08.2011 - 03.2015
- Managed brand initiatives for So Cal vending, Military, catering, wholesale, and transportation.
- Led sales volume and account base growth by 38% versus other RBDC's distribution centers.
- Collaborated with base command and Red Bull marketing for large scale marketing events with our military partners increasing in-store presence, and driving sales by +67% vs PY
- Executed Perfect In-Store Execution in all Military Channels
Red Bull Key On-Premise Manager, Non-Traditional KAM
Crest Beverage Company
12.2000 - 04.2011
- Managed all Collegiate, Military, Vending, and At Work channels in the San Diego market.
- Led sales for all Military bases, Vending, At Work, Collegiate, and Transportation channels creating incremental account base growth by 33% for DSD partner
- Consistently exceeded sales targets - recognized as Red Bull DSD partner of the year
Skills
- Sales and Negotiation: Proven track record of meeting and exceeding sales objectives, along with exceptional negotiation and deal-closing skills
- Communication: Excellent verbal and written communication abilities, including presentation preparation
- Strategic Planning: Proven ability to develop and implement effective sales strategies to achieve business goals
- Leadership: Strong leadership skills to manage and motivate sales teams and partners
- Relationship Management: Expertise in building and maintaining strong relationships with key clients and distributors
- Market Analysis: Ability to analyze market trends and identify new business opportunities
- Project Management: Strong project management skills to oversee product development and brand initiatives
- Customer Focus: A keen understanding of customer needs and the ability to deliver tailored solutions
- Problem-Solving: Exceptional ability to identify and resolve issues quickly and efficiently
- Adaptability: Flexibility to adapt to changing market conditions and business environments
- Technical Proficiency: Microsoft Word, Excel at advanced level, MS Office, Salesforcecom, PowerPoint and e-mail programs such as Microsoft Outlook
- Language Skills: Bilingual in English and Spanish, enhancing communication with diverse client bases and stakeholders
- Owner Operator – vending company SoCal area
Timeline
Key Account Manager
Green Growth Beverage
05.2025 - Current
Sales Director
Pyro Brands
03.2024 - 02.2025
Regional Sales Manager
DAS LABS
11.2022 - 03.2024
Regional Sales Manager
Genomma Lab USA INC
08.2019 - 07.2022
Key Account Manager, Regional Sales Manager
CAB Enterprises Electrolit
09.2016 - 08.2019
Distributor Partner
AQUAhydrate
04.2015 - 09.2016
Key Account Manager Non-Trad
Red Bull Distribution Company
08.2011 - 03.2015
Red Bull Key On-Premise Manager, Non-Traditional KAM
Crest Beverage Company
12.2000 - 04.2011
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