Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Peggy Tinsley

Coweta,OK

Summary

Skilled Business Development leader offering years of experience in leading operations, building winning teams and enhancing revenue. Bringing expertise in capital equipment sales, training, service, publishing sales, top talent development, client acquisition, contract negotiation, idea based selling in areas of content marketing, influencers, SEO rankings, lead generation and social media groups along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

13
13
years of professional experience

Work History

Business Development Manager

Noria Corporation-Publishing/Service Division
02.2022 - Current
  • Sold $1M per year content marketing & advertising to manufacturers worldwide, increasing CRM database.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized content marketing & advertising solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Mentored, trained, new junior team members in effective sales techniques, fostering a high-performance culture within the organization.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
  • Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
  • Secured high-value accounts through persistent and strategic outreach efforts.
  • Fostered culture of innovation, encouraging team members to propose new ideas for products and services.
  • Expanded customer base by networking at industry events and leveraging social media platforms.
  • Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
  • Analyzed performance metrics to identify areas for improvement and implement corrective actions.

Director of Sales & Business Development

Surface Plus, LLC
08.2018 - 09.2021
  • Sold abrasive products with emphasis on OSHA regulations to U.S. and Canadian Markets B2B.
  • Worked with capital equipment manufacturers/distributors for introduction of new product to concrete industry.
  • Conducted market research to identify emerging trends and opportunities for growth within industry.
  • Strengthened internal communication practices between Sales, Marketing, and Operations departments for seamless collaboration on initiatives.
  • Cultivated long-term relationships with key accounts, ensuring high client satisfaction and repeat business.
  • Researched new campaigns and industry trends, adjusting objectives and communicating to sales team for future amendments to existing protocol.
  • Devised pricing strategies that balanced competitiveness with profitability, resulting in enhanced market positioning.
  • Optimized lead generation process through data-driven targeting methodologies, increasing conversion rates significantly.
  • Established new business partnerships by identifying potential clients and presenting tailored solutions.
  • Delivered engaging presentations at industry conferences showcasing company products/services as thought leaders in the space.
  • Led team to exceed sales targets through effective coaching, performance management, and motivation techniques.
  • Managed activity and sales pipeline in revenue management software, supporting business development through targeted statistical analysis and projection.
  • Reported on leads, sales opportunities, progress and activity, informing weekly forecasts and monthly pipeline development.
  • Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by organizational leadership.
  • Trained junior sales staff on best practices in pipeline management, consultative selling techniques, negotiation tactics resulting in accelerated career progression.
  • Evaluated and revamped existing sales incentive structures, introducing innovative performance-based rewards driving a culture of high performance.
  • Streamlined sales processes for increased efficiency, leading to faster deal closures and improved profitability.
  • Increased sales revenue by developing and implementing strategic sales plans and forecasts.
  • Partnered with Marketing team to develop compelling collateral materials highlighting unique selling propositions of the product portfolio.
  • Implemented robust CRM systems to track customer interactions effectively, enabling better account management and forecasting capabilities.
  • Collaborated with Product Development team to design customized solutions based on customer feedback and needs analysis.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Connected with prospects through trade shows, cold calling and local-area networking.

Sales Director, Business Development

CDClarue Industries, Inc./Pulse-Bac
11.2011 - 03.2018
  • Conducted market research to identify emerging trends and opportunities for growth within the industry.
  • Selected talent, provided coaching, support, training, mentoring, sales/closing techniques to junior and senior sales staff. Held weekly continued education meetings, discussions, opportunities on new, existing and potential business. Reviewed their pipeline performance, gave motivation techniques, incentives, consultative examples, social media- product-competitor research, idea based selling. Every day was always a highly positive, motivated, upbeat, friendly, competitive atmosphere.
  • Built worldwide sales opportunity pipeline through targeted and subliminal prospecting methodologies that included groups on social media platforms like LinkedIn, Facebook, conference attendee lists and lead lists from ZOOM,
  • Strengthened internal communication practices between Sales, Marketing, and Operations departments for seamless collaboration on initiatives.
  • Assisted Finance department in budgeting exercises and financial planning activities ensuring resource allocation aligned well with organizational objectives.
  • Expanded market share with the introduction of innovative product offerings and targeted marketing campaigns.
  • Implemented robust CRM systems to track customer interactions effectively, enabling better account management and forecasting capabilities.
  • Partnered with Marketing team to develop compelling collateral materials highlighting unique selling propositions of the product portfolio.
  • Evaluated and revamped existing sales incentive structures, introducing innovative performance-based rewards driving a culture of high performance.
  • Managed activity and sales pipeline in revenue management software, supporting business development through targeted statistical analysis and projection.
  • Devised pricing strategies that balanced competitiveness with profitability, resulting in enhanced market positioning. Implemented worldwide Distributor Program which increased sales, product exposure and brand significantly, year after year.
  • Delivered engaging presentations at industry conferences showcasing company products/services as thought leaders in the space. Devised lead generation plan of action that resulted in thousands of leads that turned into clients.
  • Held two million plus per year of OEM house accounts. I cultivated into long-term relationships ensuring high client satisfaction, referrals, and repeat business.
  • Optimized lead generation process through data-driven targeting methodologies, increasing conversion rates significantly.
  • Collaborated with Product Development team to design customized solutions based on customer feedback and needs analysis increasing OEM Partners.
  • Reported on leads, sales opportunities, progress and activity, informing weekly forecasts and monthly pipeline development to President directly.
  • Managed and motivated sales team to increase revenue by 400% in 6 years.
  • Established pricing strategies including the shipping department to maintain competitive pricing and maximize profits. Shipping was also a profit center for us, which I managed.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Education

GED -

Will Rogers
Tulsa, OK

Skills

  • Team Leadership
  • Relationship building/business development
  • Strategic planning
  • Competitive analysis/market research
  • Proficient in CRM-Salesforce-HubSpot-Act
  • Pipeline development
  • Market penetration
  • Staff training and development
  • Social media group networking
  • Prospect targeting/lead generation
  • Customer acquisition
  • Revenue growth

References

PROFFESIONAL REFERENCES AVAILABLE UPON REQUEST

Timeline

Business Development Manager

Noria Corporation-Publishing/Service Division
02.2022 - Current

Director of Sales & Business Development

Surface Plus, LLC
08.2018 - 09.2021

Sales Director, Business Development

CDClarue Industries, Inc./Pulse-Bac
11.2011 - 03.2018

GED -

Will Rogers

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Peggy Tinsley