Peilun He
Beijing
Summary
Detail-oriented and Proactive fresher with a strong foundation in media and technology seeking an entry-level role where I can use my proven expertise in project management, digital marketing, and content strategy to increase brand awareness and boost sales
Overview
3
3
years of professional experience
Work History
Assistant Producer Intern
Hermit Pictures Limited
New York/Beijing
01.2024 - Current
- Coordinated and Managed Daily Production Processes: Efficiently coordinated daily activities across multiple departments during the shoot, ensuring the cast and crew were safely on set and on schedule
- Budget and Expense Management: Tracked and managed the mini-series budget, ensuring production stayed within financial constraints, ultimately saving the company around 10% on expenses
- Involved in Script Development and Revisions: Actively contributed to the early stages of script development and revisions, offering valuable feedback that enhanced the story's coherence, structure, and overall audience appeal
- Assisted in Post-Production: Played a crucial role in coordinating the post-production process, including scheduling for editing and sound design
- Worked closely with the editing team to ensure the final product was delivered on time and met high-quality standards.
Project Manager
Beijing YoungBlood Culture Co.
Beijing
04.2023 - 01.2024
- Plan and Develop the project idea for the primary client, Mercedes-Benz, including setting and managing client expectations, creating a detailed project plan, and defining the project's scope
- Develop and Execute effective content strategies for multiple Mercedes-Benz social media campaigns on its WeChat Channels accounts
- Independently designed concept and content strategy for the Mercedes-Benz Elite Trainee Program's promo video, boosting program engagement and enhancing brand awareness in China
- Spearheaded translation of crucial company documents, enhancing communication and collaboration among international stakeholders across diverse cultures
- Collaborated with cross-functional teams to manage and execute two significant events for 3,300+ Mercedes-Benz employees, enhancing product knowledge and engagement through test drives and demos.
BSG Content Aggregation Intern
Migu Culture Technology Co.
Beijing
06.2023 - 08.2023
- Extracted and organized comprehensive data of the company's competitor IQIYI's 2023-2024 TV series slate, including cast and crew members' achievements, script details, and original IP influences
- Developed systematic data analyses to evaluate and score the TV series based on a synthesis of the collated information
- Conducted three in-depth case studies on hit TV series, analyzing broadcast data, audience feedback, and promotional effectiveness
- This led to strategic recommendations that informed IQIYI's 2023 broadcast strategies and guided Migu Culture Technology Co.'s future investments.
Assistant Reporter
The Beijing News
Beijing
05.2021 - 08.2021
- Designed and Executed 'The Beijing News Junior Reporter' Summer Camp, achieving significant enrollment from a diverse range of primary and great schools in Beijing
- Developed effective content strategies for pre-event marketing campaigns and Conducted thorough program assessments
- Managed the WeChat official account, ensuring regular updates with relevant articles and videos
- Led the new media team during summer camp, overseeing the production of high-quality photographic and video content.
Education
Digital Communication Master, Theory of Mass Communication Practices, Changing Behavior through Communication, Advanced Social Media Management, Non-Fiction Filmmaking, Communication Ethics in Action -
Johns Hopkins University
Washington, DC12.2023
Arts Managment Bachelor -
Columbia College Chicago
Chicago, IL05.2023
Skills
- Microsoft Office
- Digital Marketing
- Marketing Research
- Photo and Video Editing
- Adobe Illustrator
Websites
Languages
- English, Fluent
- Mandarin Chinese, Native
Hobbies and Interests
- Electronic Organ (Gr.10)
- Flute (Gr.7)
- Photography
- Visual Design
Timeline
Assistant Producer Intern
Hermit Pictures Limited
01.2024 - Current
BSG Content Aggregation Intern
Migu Culture Technology Co.
06.2023 - 08.2023
Project Manager
Beijing YoungBlood Culture Co.
04.2023 - 01.2024
Assistant Reporter
The Beijing News
05.2021 - 08.2021
Digital Communication Master, Theory of Mass Communication Practices, Changing Behavior through Communication, Advanced Social Media Management, Non-Fiction Filmmaking, Communication Ethics in Action -
Johns Hopkins University
Arts Managment Bachelor -
Columbia College Chicago
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