Dynamic leader at Sonora Corporation, enhancing customer success through data-driven decision-making and effective teamwork. Spearheaded initiatives that significantly improved customer experience and profitability, leveraging skills in market analysis and sales enablement. Excelled in building relationships, both with mainstream & Hispanic markets and overseas manufacturers, and vendors, to ensure supply chain stability and market responsiveness.
Data-driven decision-making
Teamwork and Collaboration
Sales Enablement
Product positioning
Customer Segmentation
Brand-building strategies
Market Analysis
Retail Marketing