Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Pell Chen

Tokyo,Tokyo

Summary

Communications specialist with a background in luxury retail and fashion PR, combining creative storytelling with data-driven digital strategy. Experienced in leading cross-platform content campaigns, celebrity collaborations, and brand media projects. Relocating to Tokyo to continue building client-focused, high-impact communications within the global luxury industry.

Overview

3
3
years of professional experience

Work History

Luxury Brand Communications Coordinator

CH Jewelers
Los Angeles, CA
07.2024 - 06.2025
  • Represented top maisons, including Chanel, Grand Seiko, MIKIMOTO, Jaeger-LeCoultre, Omega, IWC, Piaget, Montblanc, Longines, Chopard, Gucci, and Messika, delivering brand storytelling and luxury service across digital channels.
  • Completed official brand training programs in collaboration with maison headquarters, developing expertise in clienteling, brand heritage storytelling, and luxury client engagement best practices.
  • Supported limited-edition launches, including Chanel’s J12 Bleu collection, coordinating content curation and digital merchandising; drove a 25% increase in online engagement during campaign periods.
  • Enhanced VIP client re-engagement by 15% through personalized consultation and after-sales follow-up, maintaining a 95%+ customer satisfaction rate.

PR & Communications Intern

BAD BINCH TONGTONG
New York, NY
12.2022 - 12.2023
  • Managed brand communications, social media content strategy, and celebrity engagement initiatives to enhance media visibility and digital footprint.
  • Led content planning and execution for Instagram, TikTok, and RedNote, achieving over 10 million total views in one month and growing the brand’s Instagram following by 10,000+ in three months.
  • Directed the preparation of major media collaborations, including producing interview briefing documents for the designer's feature with Vogue Japan.
  • Facilitated personalized client and celebrity services, including preparing and delivering product packages, managing sample requests, and ensuring timely styling support for VIP clients and influencer partnerships.

Sales & Marketing Intern

Richard Taittinger Gallery
New York, NY
05.2022 - 09.2022
  • Supported the organization and execution of two major gallery events: a private viewing featuring conceptual contemporary artworks by an emerging London artist, and an NFT collective art exhibition that attracted high-profile guests from the entertainment and tech industries.
  • Assisted in securing the sale of a $50,000 artwork through direct client engagement and sales support; independently closed the sale of a $2,500 piece through personalized consultation.
  • Coordinated event logistics, managed guest lists, and prepared marketing materials to ensure cohesive brand messaging and a seamless client experience.

Education

Bachelor of Arts - Digital Communications And Media Art

School of Visual Arts
New York
06-2024

Skills

  • Digital marketing
  • Social media management
  • Client engagement
  • Event coordination
  • CRM Systems

Languages

English
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Japanese
Professional

Timeline

Luxury Brand Communications Coordinator

CH Jewelers
07.2024 - 06.2025

PR & Communications Intern

BAD BINCH TONGTONG
12.2022 - 12.2023

Sales & Marketing Intern

Richard Taittinger Gallery
05.2022 - 09.2022

Bachelor of Arts - Digital Communications And Media Art

School of Visual Arts

Similar Profiles

CREATE PROFILE
Pell Chen