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Penelope Kelsch
Atlanta,GA
Summary
Dynamic Creative Director with a proven track record at Harry's Farmers Market, excelling in relationship building and graphic design. Spearheaded innovative campaigns that revitalized product lines and enhanced brand consistency, resulting in increased consumer engagement. Adept at managing projects and delivering exceptional client service, ensuring high-quality outcomes on time and within budget.
Overview
32
years of professional experience
Work History
Randolph Design Group
Owner/Creative Director
10.1995 - Current
Job overview
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Consulted with customers to assess needs and propose optimal solutions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Interacted well with customers to build connections and nurture relationships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Developed style guides to promote consistent branding across projects.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
Harry's Farmers Market
Creative Design Director
10.1993 - 10.1995
Job overview
- Established strong relationships with clients by delivering exceptional design work on schedule and within budget constraints.
- Revitalized underperforming product lines by redesigning packaging materials that resonated with target demographics.
- Curated a diverse portfolio of creative talent by identifying, recruiting, and retaining top industry professionals.
- Enhanced user experience on company websites through thoughtful design elements that focused on usability while maintaining aesthetic appeal.
- Developed cohesive visual strategies across print, digital, and social media platforms to engage consumers at every touchpoint throughout their purchasing journey.
- Improved brand consistency by developing and implementing a comprehensive creative strategy for multiple marketing campaigns.
- Oversaw all aspects of creative projects from conception to final execution, ensuring consistent brand messaging across channels.
- Managed a team of designers, ensuring timely completion of projects while maintaining high-quality standards.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
Education
The University of AlabamaTuscaloosa, AL
Bachelor of Arts from FIne Arts/Graphic Design
Skills
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Client service
- Project management
- Design coordination
- Attention to detail
- Customer service
- Decision-making
- Graphic Design
- Art Direction
- Photo Direction
- Illustration
- Copywriting
Software
Work Preference
Work Type
Contract WorkLocation Preference
RemoteHybridTimeline
Owner/Creative Director
Randolph Design Group
10.1995 - Current
Creative Design Director
Harry's Farmers Market
10.1993 - 10.1995
The University of Alabama
Bachelor of Arts from FIne Arts/Graphic Design
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