Penelope Melton
Washington,GA
Summary
Experienced business development leader with a proven record of identifying and securing new growth opportunities. Achieved over $2M in revenue within 3 years by driving strategic partnerships, delivering innovative solutions, and expanding market share. Recognized for a collaborative leadership style, results-driven mindset, and ability to build lasting client relationships. Skilled in market analysis, partnership development, and contract negotiations, with a reputation for adaptability, reliability, and consistent performance.
Overview
12
12
years of professional experience
Work History
New Business Development Manager
Longevity Holdings, Inc
12.2022 - Current
- Trained in consultative sales processes, leveraging value-based and solution selling techniques to identify client needs and deliver tailored benefit strategies.
- Prepare and develop compelling sales presentations for clients showing the success and credibility of our products.
- Conduct demos to showcase the advantages and benefits of our product suite.
- Identify new opportunities for revenue growth and expansion by analyzing industry trends and competitor activity.
- Perform client research and identify opportunities for account growth, account penetration, and market expansion.
- Cultivate relationships with key stakeholders to identify new business opportunities and partnerships.
- Manage accounts to retain existing relationships and grow share of business.
- Leverage social media platforms to connect with potential clients and enhance brand recognition within target industries.
- Work proactively with marketing to create new collateral, promoting brand and product awareness.
- Utilize CRM software to manage sales pipelines effectively, ensuring timely follow-ups with leads and optimal resource allocation among team members.
- Represent company and promote product suite at conferences and industry events.
- Actively champion a positive work culture that encourages collaboration, innovation, and continuous improvement within the business development team.
- Provide support to team members to ensure they are equipped with the necessary skills and knowledge to succeed in their roles.
Licensed Insurance Agent
Corporate Health Insurance Solutions LLC/Corporate Insurance Solutions LLC
12.2020 - 11.2022
- Assessed client needs and presented tailored coverage options
- Educated customers on policy features to support informed decisions.
- Built trust and rapport by cultivating long-term client relationships.
- Followed up with prospects to identify and close sales opportunities.
- Managed accounts with professionalism, resolving concerns and updating coverage.
General Manager
KLE Enterprises LLC
09.2019 - 04.2020
- Directed daily operations to ensure exceptional customer service and operational efficiency.
- Developed and implemented training programs to enhance staff performance and retention.
- Ensured compliance with all health department regulations as well as company policies and procedures.
- Boosted restaurant revenue by implementing innovative marketing strategies and promotions.
- Coordinated special events bookings, working closely with clients to ensure their expectations were met or exceeded from start to finish.
- Established relationships with local businesses and organizations to generate catering opportunities for additional revenue streams.
- Tracked daily sales transactions and invoices for accurate and updated financial reporting.
- Reconciled cash and credit card transactions to maintain accurate records.
- Effectively managed payroll and timekeeping, and paperwork for new hires and terminations.
Agency Development Manager
Colonial Life & Accident Insurance Company
02.2019 - 09.2019
- Utilized job search engines like Indeed, Monster, Glassdoor to hire top talent.
- Conducted in-person interviews to identify and onboard agents.
- Fostered a positive workplace culture to support a growing team of agents
- Increased agent productivity through ongoing coaching
- Maintained compliance by staying current on insurance products, regulations, and best practices.
Sales Associate
Aflac
09.2015 - 02.2019
- Developed and managed a personal book of business with 50+ clients and 500 lives insured.
- Generated new business in small to mid-market B2B accounts through cold-calling and door-to-door prospecting.
- Presented voluntary benefit plans and cost-sharing strategies to business owners, driving adoption and client trust.
- Created communication materials to effectively outline voluntary benefits offerings during enrollment periods.
- Educated employees on benefit options to support informed decision-making during open enrollment.
- Answered eligibility and plan-related questions, ensuring clarity and compliance.
- Processed enrollment paperwork and benefits forms with accuracy and efficiency.
- Served as primary point of contact between employees and the insurance provider, resolving discrepancies and concerns.
- Collaborated with payroll departments to ensure accurate and timely benefit deductions.
- Maintained confidentiality of employee information in all transactions and communications.
Customer Service Representative/Training Associate
COUNTRY Financial
07.2013 - 02.2015
- Scheduled annual customer reviews, and identified upsell opportunities to support agency growth.
- Set up customer payment plans to ensure timely coverage and renewals.
- Built strong client relationships by delivering personalized service across multiple insurance products.
- Handled high call volume with professionalism, empathy, and attention to detail.
- Documented customer interactions and transactions to maintain accurate, up-to-date records.
- Streamlined office procedures by organizing files and implementing efficient document management systems.
- Conducted CSR training for new agency implementations, reducing onboarding time to full productivity.
- Trained new representatives on best practices, office policies and customer service protocols.
- Provided targeted coaching to support continuous development and improve performance.
- Enhanced customer satisfaction through effective training and support of customer service representatives.
Education
High School Diploma -
WWCHS
Washington, GA06.2005
Skills
- Proficient in CRM software
- Pricing analysis
- Strategic partnerships & brand positioning
- Industry expertise
- Lead generation
- Quantitative forecasting analysis
- Coaching and guidance
- Strategic negotiation skills
- Engaging sales presentations
- Proficient in professional networking
- Effective pipeline & account management
- Prospective client outreach
- Competitive analysis
Timeline
New Business Development Manager
Longevity Holdings, Inc
12.2022 - Current
Licensed Insurance Agent
Corporate Health Insurance Solutions LLC/Corporate Insurance Solutions LLC
12.2020 - 11.2022
General Manager
KLE Enterprises LLC
09.2019 - 04.2020
Agency Development Manager
Colonial Life & Accident Insurance Company
02.2019 - 09.2019
Sales Associate
Aflac
09.2015 - 02.2019
Customer Service Representative/Training Associate
COUNTRY Financial
07.2013 - 02.2015
High School Diploma -
WWCHS