Sean "Peppy" Meyer
Del Valle
Summary
Dedicated Copywriter and Business Strategist with ten years of professional experience across, Regenerative Agriculture, Distribution, Public Relations, Journalism, Financial Tech, and PPC Marketing. Showcasing clear communications skills across digital and print mediums, for the formation of a rhetoric that unites community amongst urban and rural audiences.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Ranch Manager
Zoho Corporation / Nava Farms
09.2023 - 08.2025
- Worked alongside Zoho CEO, Raju Vegesna, to develop the grounds and strategy for Nava Farms
- Learned the inner workings of managing 200 head of cattle, while protecting from wild dogs, coyotes, and other predators for a thorough understanding of what ranchers experience on a daily basis.
- Recruited, trained, and managed 25+ volunteers, to plant 1,000 fruit trees in one day with a 95% success rate, on two occasions increasing our orchard to 3,000 trees in the ground.
- Built relationships throughout the city of Austin with chefs and restaurants for a 50% increase of distribution for our crops.
- Maximized operational profits by closely inspecting crops, assessing quality, and identifying problems such as disease or insects.
- Organically partnered with local influencers to establish the foundation of our agriculture tourism program.
- Further developed my expertise in animal husbandry, and ecosystem restoration to continue my journey of becoming an industry leader.
Brand Communications Manager
Regenified
03.2023 - 06.2023
- Analyzed regenerative agriculture market data to inform on overall strategy
- Familiarized myself with the new myriad of AI tools for both art and copy production, for handling all outbound company communications
- Studied personally under guidance of Gabe Brown, Dr. Allen Williams, and Doug Peterson for an in-depth understanding of regenerative quantification of farm land across North America and world
- Assisted promotions for regenerative agriculture upcoming films, Roots So Deep, and, Common Ground
- Recruited soil verifiers across North America through CPC campaigns, accomplish a return rate of of applicants under $8 per conversion
- Guided our advertising agency for the creation of company brand, future website, and assets
Resident Farmer & Business Development
Jester King
01.2019 - 12.2021
- Shifted departmental strategy from agricultural yield to consumer tourism which accounted for 10% of on-site sales for increased annual return of $350k
- Developed business relationships amongst agricultural networks such as Texas Department of Agriculture, Smallhold, Sweet Sensi, Green Zero Labs, Central Texas Mycological Society, Tejas Hemp, and One Green World
- Recruited, trained, and managed 500+ volunteers to accomplish substantial installs.
- Raised and nurtured two goats into current herd of fifty head, ensuring safety for patrons by initially living with each animal without electricity to create calm demeanor
- Facilitated farm tours for more than 15,000 patrons, imparting wisdom learned through regenerative agriculture
- Recognized by NRDC (National Defense Resource Council) as top 100 regenerative farmer for practices in first federal study to combat climate change with agricultural methods.
- Conceived Jester King's entire Texas legal cannabis program as plant based medicines accelerate into more available markets
Copywriter, Co-Founder
Altrüus
11.2012 - 06.2022
- Served as founding member in charge of brand development
- Assisted with acquisition on both regional and national levels
- Grew signed accounts by 15% by leveraging personal relationships
- Tasked with increasing daily active user rate amongst both American and Mexican audiences
- Operated all copy and art direction in accordance with Ukrainian design firm
- Assisted UX design for seamless in-app customer participation
Marketing Manager
The Buzz Mill
06.2014 - 12.2019
- Executed all social media efforts, public relations, copy, and creative direction across all brand mediums.
- Studied nuances of coffee to ensure quality of import and roast for our customers
- Increased social interaction collectively across Facebook/Instagram by 40%
- Developed, Austin Lumber Society, Buzz Mill’s loyalty program, similar to adult boy scouts, teaching skills of self-reliance, while creating Brand authenticity.
- Optimized Facebook ‘Page Like’ campaigns through A/B testing of art & copy
- Created partnership with AHBPA (American Honey Bee Protection Agency), and built new audiences amongst Austin bee lovers.
PPC Advertising Intern
Buck Mulligan Group
08.2011 - 10.2011
- Trained under Texas data legend, Nick Goggans, shadowing buildout of, Umbel, Austin's former data platform software company
- Began thorough understanding of Google Adwords and Analytics programs, built around creating data driven decisions
- Simultaneously managed several accounts of $50k monthly billings
- Efficiently organized all campaigns into ad groups, to maintain 150+ competing ads
Education
Bachelor of Arts - Communications
Radford University
Radford, VA06.2011
Skills
- Articulate and clear communication
- Brand messaging
- Brand development
- Unique content creation
- Phenomenal networker
- Storytelling
- Media production
Press
National Geographic "TEXAS: Spirit & Soul
https://tinyurl.com/52ymdxaf
National Resource Defense Council
https://tinyurl.com/2x9rwxdh
KXAN
https://tinyurl.com/FarmerPeppy
Craft Beer
https://tinyurl.com/2p9edtr3
Brewing Industry Guide
https://tinyurl.com/22vczk4k
CBS “That Animal Rescue Show”
https://tinyurl.com/yc4pht3x
Austin-American Statesman
https://tinyurl.com/2p8dtdr7
Good Beer Hunting
https://tinyurl.com/2tw9yex2
KVUE
https://tinyurl.com/mpn35e2n
Austonia
https://tinyurl.com/58hjermz
Austin Monthly
https://tinyurl.com/yc858wu9
KTBC
https://tinyurl.com/2p8fmuny
TEXISH
https://tinyurl.com/2p887dp8
Austin 360
https://tinyurl.com/3b7euy7b
Texas Hill Country
https://tinyurl.com/yckkrm2d
Affiliations
- ESAC Council | Austin Independent School District
- Leadership Circle | Central Texas Mycological Society
Certification
Adwords Certified
Timeline
Ranch Manager
Zoho Corporation / Nava Farms
09.2023 - 08.2025
Brand Communications Manager
Regenified
03.2023 - 06.2023
Resident Farmer & Business Development
Jester King
01.2019 - 12.2021
Marketing Manager
The Buzz Mill
06.2014 - 12.2019
Copywriter, Co-Founder
Altrüus
11.2012 - 06.2022
PPC Advertising Intern
Buck Mulligan Group
08.2011 - 10.2011
Bachelor of Arts - Communications
Radford University
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