Peri McKinnis

• Analyzed SEO outreach goals and presented findings to marketing director.
• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Researched and implemented search engine optimization recommendations in accordance with development methodology.
• Managed over 10 clients to ensure content is ideated throughout the year, content is consistently posted, and continuing to research which content works best.

Passionate and creative blog writer working to create interesting, entertaining, and informative blog posts for my website focusing on books, book reviews, and lifestyle. Adept at creating content for the Peri Reads social channels such as TikTok and Instagram and researching new topics, engaging the PR audiences, and promoting ideas and community. I excel at bringing forth a love of writing, combined with excel - lent social community skills and a desire to connect with others through writing.

• Wordpress Design with Elementor experience
• Built an audience reach of over 2000 unique monthly views in 4 months
• Built an organic TikTok following of over 1000 followers
• Strong grasp of the English language, utilizing grammatically accurate sentences in client communications and to create social media posts, blog posts, newsletters, and press releases
• Strong skills in SEO, ,content creation, and KPIs
• Updated knowlege in content managment and scheduling systems

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Organized material to research and complete writing tasks.
• Wrote compelling, succinct, clear news scripts under tight deadlines.

• Monitored camper behavior during activities, effectively handling discipline situations and encouraging positive behavior.
• Supervised, guided and assisted students during crafts, art projects, games and other activities to provide developmental stimulation.
• Safeguarded campers, providing general first aid and distributing medication to children as directed.
• Trained staff in proper implementation of program systems, familiarizing with camp traditions and verifying basic knowledge of activities.