Summary
Overview
Work History
Education
Skills
Timeline
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Peri Shushi

Plano

Summary

Over 10 years of experience creating short- and long-form content—from awareness-building articles and infographics to conversion-focused emails, landing pages, and case studies. Skilled at turning complex concepts into engaging narratives across multi-channel campaigns. Collaborates closely with the client, product, event, compliance, and design teams to bring projects to life.

Overview

16
16
years of professional experience

Work History

Content Strategist

HealthEquity
Draper
03.2020 - 06.2025
  • Drove content promotion for lead generation campaigns, achieving over 30% conversion rates on top assets.
  • Crafted and optimized nurture email campaign for 45,000+ prospects, yielding a 25% open rate and 3% CTR through A/B testing.
  • Led bi-weekly email campaign for partners, expanding contacts from 4,000 to over 40,000 in two years.
  • Generated $1.5M in advertising value via multi-channel campaign targeting former clients and cross-sell prospects.
  • Orchestrated four-part email journey triggered by paid-content downloads, driving prospect conversions.
  • Executed webinars with over 1,000 registrants, delivering sessions with NPS of 82 and 50% conversion rate.
  • Produced quarterly newsletter reaching over 50,000 clients to boost retention and up-sell efforts.
  • Devised case studies for internal brands to support lead generation and enhance brand trust.
  • Launched four-part email series to increase program adoption among existing clients.
  • Led go-to-market content for five products and program launches across B2B segments.
  • Built sales enablement assets such as email templates, product brochures, and value prop messaging to drive business development.
  • Developed five-part eBook series that supported lead nurturing and guided decision-making across key verticals.
  • Spearheaded event branding and communications for bespoke client and partner events to enhance attendance and on-site interaction.

Marketing Specialist II

StrideCare
Plano
08.2019 - 02.2020
  • Managed marketing strategy for new healthcare practice by leveraging digital, print, and social media channels.
  • Prepared library of 20+ marketing assets, driving significant growth in patient acquisition.
  • Established brand guidelines from the ground up, creating a brand book with graphic designer to ensure consistency across marketing channels.
  • Increased website traffic by 30% in 2 months by overhauling site architecture, content, and SEO.
  • Authored and deployed various communications, including press releases, blogs, social media posts, and e-newsletters for internal and external audiences.

Marketing Communications Specialist

True Health Diagnostics
Frisco
07.2018 - 07.2019
  • Translated complex industry information into digestible content for B2B and B2C audience, from physicians and lab scientists to patients and employees.
  • Collaborated with internal stakeholders and subject matter experts to produce copy for press releases, sales brochures, promotional material, email content, and product launch documents.
  • Created promotional and sales enablement collateral for two major product launches.
  • Designed bi-weekly and monthly e-newsletters for more than 2,000 external customers and 400 employees.

Public Relations Specialist, Corporate Communications Department

Parkland Health & Hospital System
Plano
06.2014 - 06.2018
  • Served as editor-in-chief for newsletter with more than 10,000 copies distributed in outpatient clinics, community health centers, and more than 70 external locations.
  • Formulated email marketing campaigns for more than 1,500 constituents on bi-weekly and monthly basis.
  • Partnered with varying-level staff to generate flyers, brochures and department newsletters, often transforming medical information into layman's terms.
  • Revamped outdated patient information guide used hospital wide, including extensive research, writing/editing and overall brand management of product.
  • Led content development for new website, working with industry leaders to write effective digital copy.
  • Updated hospital's official website, regularly creating and editing pages to optimize SEO.

Marketing Coordinator/Business Developer

Charles Gojer and Associates, Inc.
Plano
11.2013 - 05.2014
  • Responded to RFQs, including writing and editing proposals, letters of interest, and statements of qualifications.
  • Researched future project openings and secured partnerships with high-profile firms.

Writer/Editor

Sally White & Associates, Inc.
Dallas
10.2011 - 01.2013
  • Revised clients' documents in education, nonprofit, legal, medical, and sales/marketing fields, among others.
  • Interviewed national and global clients affiliated with major accounts such as Genentech/Roche, Abbott Laboratories, Amazon, and Boeing.

Writer/ Broadcaster

Voice of America - Kurdish Service
Washington
06.2009 - 06.2010
  • Wrote, edited, and broadcasted national/international news on strict deadline for two, one-hour radio shows.
  • Interviewed professionals and experts on range of current topics.

Education

Digital Marketing Certificate -

Southern Methodist University (SMU)
Dallas, Texas
10-2020

Bachelor of Journalism -

University of Texas At Austin
Austin, Texas
05-2009

Skills

  • Content marketing
  • Email marketing
  • SEO optimization
  • Lead generation
  • Campaign management
  • Visual storytelling
  • Conversion optimization
  • Content strategy development
  • Brand messaging
  • Event promotion

Tech

  • Jasper AI
  • Adobe Workfront
  • Asana
  • Contentful CMS
  • Constant Contact
  • Microsoft Office Suite
  • Sprout Social

Timeline

Content Strategist

HealthEquity
03.2020 - 06.2025

Marketing Specialist II

StrideCare
08.2019 - 02.2020

Marketing Communications Specialist

True Health Diagnostics
07.2018 - 07.2019

Public Relations Specialist, Corporate Communications Department

Parkland Health & Hospital System
06.2014 - 06.2018

Marketing Coordinator/Business Developer

Charles Gojer and Associates, Inc.
11.2013 - 05.2014

Writer/Editor

Sally White & Associates, Inc.
10.2011 - 01.2013

Writer/ Broadcaster

Voice of America - Kurdish Service
06.2009 - 06.2010

Digital Marketing Certificate -

Southern Methodist University (SMU)

Bachelor of Journalism -

University of Texas At Austin

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Peri Shushi