PERLA MEREZKO
Las Vegas,NV
Summary
Sales professional with strong expertise in driving revenue and building client relationships. Adept at team collaboration, adapting to changing needs, and leveraging skills in negotiation, communication, and strategic planning. Known for reliability, fostering productive team environment, and consistently meeting targets.
Overview
25
25
years of professional experience
Work History
Membership Recruiter
Nielsen Company
LAS VEGAS, Nevada
02.2022 - Current
- Enhanced member retention rates by providing exceptional customer service and addressing concerns promptly.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Optimized recruitment efforts by analyzing data and adjusting strategies accordingly for continuous improvement in results.
- Used SalesForce to handle current portfolio and prospective leads.
- Refined sales pitch techniques based on ongoing evaluation of results, continuously adapting and improving for optimal outcomes.
- Achieved or exceeded company-defined recruitment goals.
Business Development Representative
Consumer Portfolio Services
07.2014 - 04.2020
- B2B Sales/servicing of Automotive Dealerships
- Successfully assisted Finance Managers and Sales managers in structuring most profitable loans for the dealership and CPS from application through funding
- Updated all dealership information in Sales Force
- Oversaw the daily business and maintained business relationships with Auto Dealerships Management teams
- Was on the NADA Team 5 years and serviced one of the top ten Dealers for CPS
- Expanded business through effective network development, identifying new, and prospective clients.
- Conducted market research to identify new business opportunities and target areas for expansion.
- Developed business pipeline using cold and warm techniques.
Account Executive
Lotus Broadcasting
08.2008 - 11.2012
- Develop Sales & Marketing presentations.
- Recommend media placement for various client’s needs making use of all software and research available.
- Present clients with intelligent schedules to increase their return on investment.
- Assist during production and post production of TV spots and radio spots.
- Present clients with NTR and/or co-op buys to increase return on investment.
- Developed customized marketing campaigns, promotions and event sponsorship.
- Increased station cost per point / unit rate supported by Stations ratings.
- Helped in generating competitive packages for small first-time clients.
- Developed new customer base as well as growing and servicing existing clients.
- Maintained station clients billing under strict supervision to keep within company guidelines.
Account Executive
Entravision Communications
LAS VEGAS, Nevada
12.1999 - 10.2006
- Develop Sales & Marketing presentations. Write copy, assist during production and post production of TV spots.
- Present clients with intelligent schedules to increase return on investment.
- Developed customized marketing campaigns, promotions and event sponsorship.
- Developed new customer base as well as servicing existing clients.
Education
Some College (No Degree) - GE
ELAC
E. LOS ANGELESSkills
- I specialize in creating and implementing strategies that improve growth and profitability
- In addition to my vast knowledge of the sales cycle and business processes, I also offer proficiency in sales and management skills
- Bilingual English/Spanish
- Social media proficiency
- Outbound calling
- Client development
- Recruitment
- Self-motivated work ethic
- Sales development
- Goals and performance
- Account servicing
- Marketing
Languages
Spanish
English
Timeline
Membership Recruiter
Nielsen Company
02.2022 - Current
Business Development Representative
Consumer Portfolio Services
07.2014 - 04.2020
Account Executive
Lotus Broadcasting
08.2008 - 11.2012
Account Executive
Entravision Communications
12.1999 - 10.2006
Some College (No Degree) - GE
ELAC
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