Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Perla Santoyo

Chicago,IL

Summary

Committed professional provides excellent customer service and works to carry out events and projects to highest of standards. Knowledgeable and experienced in budgeting, vendor management and event promotion and marketing. Adept at problem-solving. Possesses excellent communication and interpersonal skills to establish and maintain positive working relationships.

Overview

7
7
years of professional experience

Work History

Manager of Special Events and Donor Relations

La Casa Norte
Chicago, IL
09.2023 - Current
  • Increased individual giving by 70% through new peer-to-peer fundraising campaigns, including the Chicago Marathon and Giving Tuesday, utilizing online platforms to engage donors.
  • Co-led the development and execution of a state-proclaimed day of giving, uniting 20 Illinois social service nonprofits to raise awareness and over $130k in funds for homelessness prevention and housing stability.
  • Revitalized the agency's associate board, serving as the staff liaison by recruiting new members, expanding board activities, and significantly increasing its fundraising capacity.
  • Managed logistics, budget, fundraising goals, and execution of various high-profile fundraising events, including the annual gala, increasing donor engagement and expanding sponsorship opportunities.
  • Created and coordinated print and digital marketing tools and communication strategies for fundraising events and campaigns, enhancing donor engagement and agency brand visibility.
  • Worked closely with executive leadership to secure and facilitate cultivation and solicitation meetings with select donors and secured new sources of financial support.
  • Utilized Raiser's Edge NXT (CRM) to manage donor profiles, track donations, and ensure timely acknowledgments.

Special Events and Programs Manager

Morton College
Cicero, IL
09.2022 - 08.2023
  • Developed creative themes for 10+ monthly events, executive and VIP visits, alumni engagement, and donor events
  • Implemented contingency plans to address last-minute changes or unforeseen events.
    Collaborated with faculty, staff, students, alums, and community members to understand event scopes of work and establish budgets.
  • Assisted in developing and refining internal and external marketing strategies, including design concepts.
    Surveyed feedback from event attendees to assess event success and uncover opportunities for improvement.
  • Negotiated contracts with venues, vendors, and suppliers to obtain best rates and services.
  • Trained and managed team of six student workers and delegated administrative and event-related tasks.

Administrative Assistant

Morton College
08.2019 - 09.2022
  • Developed recommendations and action plans for institutional problem resolutions.
  • Grew brand awareness and increased student enrollment through innovative out-of-home advertising campaigns.
  • Promoted institution services and events by designing 20+ engaging Monthly flyers (on Canva and Adobe Cloud).
  • Optimized social media and email campaigns using computer software tools such as Hootsuite and MailChimp, doubling engagement.
  • Managed calendar activities, meeting logistics, catering, and review of draft correspondence.
  • Built and maintained excellent customer relationships through timely responses to inquiries and going above and beyond to accommodate unusual requests.
  • Assisted development and implementation of new administrative procedures.
  • Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.

Marketing Assistant

University of Illinois at Chicago
05.2019 - 08.2019
  • Promoted office services and events by designing 10+ engaging flyers monthly (on Canva).
  • Increased office profile engagements by marketing upcoming events, writing 5+ monthly articles, and student-facing engagement network.
  • Spearheaded innovative marketing plan to increase student interest in working on campus by featuring student employees.

General Office Assistant

University of Illinois at Chicago
07.2018 - 08.2019
  • Processed human resources-related paperwork such as background checks and I9 eligibility documents.
  • Assisted in clerical duties such as updating paperwork, managing files, operating office machines, and answering/transferring phone calls.
  • Provided high-quality customer service to all students and staff through greeting and answering employment-related questions.

Public Relations and Community Outreach Aid

Morton College
06.2017 - 05.2018
  • Built and enhanced Morton College’s brand and reputation through 10+ community outreach events.
  • Promoted 15+ Morton College events on Facebook to engage larger audience in college affairs.
  • Composed 5+ press releases about Morton College and its events to inform media outlets of college news.

Education

Bachelor of Science - Marketing Communications And Promotions

University of Illinois At Chicago
Chicago, IL
12.2020

Associate of Arts - Business

Morton College
Cicero, IL
05.2018

Skills

  • Computer: Microsoft Office 365, Google Suite, Canva, Adobe, Zoom
  • Social Media Platforms
  • Analytical and Critical Thinking
  • Social Media Platforms
  • Teamwork and Collaboration
  • Self-motivated and Goal-oriented
  • Project Management

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Manager of Special Events and Donor Relations

La Casa Norte
09.2023 - Current

Special Events and Programs Manager

Morton College
09.2022 - 08.2023

Administrative Assistant

Morton College
08.2019 - 09.2022

Marketing Assistant

University of Illinois at Chicago
05.2019 - 08.2019

General Office Assistant

University of Illinois at Chicago
07.2018 - 08.2019

Public Relations and Community Outreach Aid

Morton College
06.2017 - 05.2018

Bachelor of Science - Marketing Communications And Promotions

University of Illinois At Chicago

Associate of Arts - Business

Morton College

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Perla Santoyo