Perla Serrano
Falls Church,VA
Summary
Dynamic Account Manager with a proven track record at Sephora,excelling in client relationship management and sales strategy development. Expert in training and mentoring teams, driving retail performance, and enhancing customer experiences. Adept at data analysis, I consistently achieve sales goals and foster strong partnerships to propel business growth. Detail-oriented Account Manager with many years of comprehensive experience managing employer-client relationships and developing new business deals. Focused on managing accounts systematically to maximize sales. Dedicated professional successful at introducing new products and expanding network connections. Results-driven Account Manager known for exceptional productivity and efficient task completion. Specialize in client relationship management, strategic planning, and market analysis. Excel in communication, negotiation, and problem-solving to achieve client satisfaction and loyalty. Experienced sales professional with a successful history of driving sales and building client relationships. Proficient in identifying customer needs, providing tailored solutions, and closing deals effectively. Skilled in communication, negotiation, and problem-solving. Strong team player with a proactive approach and a dedication to achieving targets.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Account Manager
innbeautyproject
DMV, VA
11.2024 - Current
- As an Account Manager, you are responsible for building and managing strong relationships with retail partners, driving sales performance, and serving as the key liaison between the brand and its accounts. Core responsibilities include achieving sales goals through strategic store visits and events, training retail staff on product knowledge, ensuring optimal merchandising and inventory levels, and analyzing sales data to provide insights and strategies for growth.The role requires excellent communication, negotiation, and analytical skills. A minimum of four years of experience in cosmetics or retail management is typically expected, and prior experience working with partners such as Sephora is considered a strong advantage
- Managed client relationships to ensure satisfaction and retention.
- Developed tailored marketing strategies for diverse client needs.
- Coordinated product launches and promotional events effectively.
- Trained new staff on company policies and customer service standards.
- Resolved client inquiries promptly to strengthen partnerships.
- Provided training and guidance to new Account Managers.
- Onboarded new team members to integrate into organization.
- Tracked and reported on sales performance metrics to senior management, highlighting successes and areas for improvement.
- Provided product training and support to clients, enhancing their understanding and utilization of the company's offerings.
- Collaborated with HR to ensure compliance with onboarding policies and procedures.
- Scheduled and conducted onboarding meetings with new hires to ensure a smooth transition into their role.
Sales & Service Lead
Sephora
New York, USA
10.2017 - 11.2024
- Assist Store Director with client services, daily operations, maintain Beauty Studio sales goals and encourage employee productivity.
- Collaborations and create strategies to achieve our metrics such business drive multiword, Loyalty, credit, MCIQ.
- Coach, train and motivate BA’s & LBA’s to achieve exceptional client experience.
- Manage company metrics daily in order to reach our field objectives.
- Facilitate events according to calendar availability and work as a liaison with brand partners.
- Engage with clients regarding our loyalty and credit card programs to achieve district goals.
- Handing cash drops, safe audits and deposits while balancing closing procedures at the end of the day.
- Ensure all shipments and receiving activities are completed in a timely manager while supporting operation Associates and Leads to keep store running smoothly.
- Help with team development.
- Provided customers with comprehensive knowledge of beauty, make-up, skin/hair care and health tips on people from diverse backgrounds.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Education
Esthetics -
American Beauty Institute
New York, NY01.2022
Fashion and Glamour Make-Up Artist - skin care specialist
Empire Beauty School
New York, NY04.2011
High School -
William Cullen Bryant High School
Queens, NY06.2006
Skills
- Account strategy development
- Trend forecasting
- Goal setting
- Weekly payroll
- Business strategies
- Client relationship management
- Sales strategy development
- Inventory management
- Product knowledge training
- Data analysis
- Customer experience enhancement
- Retail performance metrics
- Event coordination
- Team collaboration
- Problem solving
- Effective communication
- Territory management
- Training facilitation
- Relationship building
- [Software] expertise
- Strategic outreach
- Reporting
- Goals and performance
- Staff management
Certification
- Airbrush and Conventional Make-Up Application
- Esthetician License
- Food Protection Course
Timeline
Account Manager
innbeautyproject
11.2024 - Current
Sales & Service Lead
Sephora
10.2017 - 11.2024
Esthetics -
American Beauty Institute
Fashion and Glamour Make-Up Artist - skin care specialist
Empire Beauty School
High School -
William Cullen Bryant High School