Perry Kehmna
Bayonne,NJ
Summary
Dynamic Global Marketing Manager with 7 years of experience in consumer goods, specializing in brand strategy, product development, and international business development. Proven track record of driving growth through innovative campaigns and cross-functional collaboration. Seeking to leverage marketing expertise and business acumen to transition into a new industry or function, with a strong interest in sustainability, green energy, and nature, Adept at adapting to new environments and delivering results in fast-paced, evolving industries.
Overview
10
10
years of professional experience
Work History
Global Marketing Manager – Calvin Klein
Coty Inc.
New York, NY
04.2022 - Current
- Concept Creation: Leverage consumer and competitive insights to develop powerful, gripping concepts.
- Product Management: Oversaw innovation development on 3 franchises.
- Intense organization, cross-functional skills
- Creative agency management: Present vision, concept, strategy, and deliverables to network agencies and artists.
- Collaboration: Fostered collaborative partnerships with management and the fashion license to maximize project potential.
- 360 Deployment: Develop a clear conceptual link between touch points to deliver strong tool kits to markets.
Associate Brand Manager – Eight O’Clock Coffee
Tata Consumer Products
Montvale, NJ
04.2021 - 03.2022
- Restructured brand media landscape; built a reporting structure to study ROI, and launched a new menu of platforms.
- Drove millions of new impressions, overachieved CTR benchmarks, and discovered tools to be deployed depending on brand needs.
- Channel Strategy: Jump-started shopper marketing with new tactics and creativity.
- Managed creative and content creation with agency and internal partners.
- Analytics: Delivered monthly insight and brand performance reports to management and sales.
Assistant Manager – Marketing - Valentino Beauty
L’Oréal
New York, NY
07.2019 - 04.2021
- Re-launched Valentino Fragrances after L'Oreal acquisition - Built Top 10 US brand from infancy.
- Designed and implemented 360 launch plans tailored by retailer to reach new demographics, growing Valentino's brand presence.
- Develop acceleration plans based on channel strategy, digitization, and sampling.
- Budget Management; High-level budget structuring from media to marketing, A&P.
- Makeup Category: Formulated launch and pricing strategy for full makeup line.
Marketing Coordinator and Project Management Specialist – Ralph Lauren Fragrances
L’Oréal
New York, NY
09.2017 - 07.2019
- Designed and executed an in-store pop-up experience.
- Distribution Expansion: Developed launch plans to quickly become #1 in new doors.
- Delivered clear, in-depth launch directives to sales outlining brand priorities, merchandising guidelines, and marketing activations.
- Cross-functional excellence: Developed and implemented new ways of working between sales, supply chain and marketing.
Building Manager
Marist College Student Activities
Poughkeepsie, NY
09.2015 - 05.2017
- Lead recruitment, interviewing, and hiring process for Student Activities.
- Designed and implemented a new feedback system, helping students enact change.
PR & Communications Intern
Giorgio Armani Beauty, L’Oréal
New York, NY
05.2014 - 08.2014
- Assisted in influencer seeding strategy & execution
- Created relevant press reports
Education
Bachelor of Science - International Business, History
Marist College
Poughkeepsie, NY05.2017
Skills
- Sales Enablement
- International Marketing
- Creative Management
- Customer Segmentation
- Campaign Management
- Budget Management
- Product Development
- Relationship Building
- Shopper Marketing
- Retail Marketing (B2B)
Accomplishments
- Who's Who Award - Toastmasters
- NEMO Award - Outstanding Performance and Teamwork
- ADK 46-er
Languages
Italian
Limited
References
References available upon request.
Timeline
Global Marketing Manager – Calvin Klein
Coty Inc.
04.2022 - Current
Associate Brand Manager – Eight O’Clock Coffee
Tata Consumer Products
04.2021 - 03.2022
Assistant Manager – Marketing - Valentino Beauty
L’Oréal
07.2019 - 04.2021
Marketing Coordinator and Project Management Specialist – Ralph Lauren Fragrances
L’Oréal
09.2017 - 07.2019
Building Manager
Marist College Student Activities
09.2015 - 05.2017
PR & Communications Intern
Giorgio Armani Beauty, L’Oréal
05.2014 - 08.2014
Bachelor of Science - International Business, History
Marist College
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