Perry W. Stevenson
Clarksburg,MD
Summary
Dynamic marketing strategist with 10+ years of experience creating high-impact experiences that drive brand awareness, engagement, and lead generation. Skilled in executing seamless events, managing budgets, and collaborating cross-functionally to deliver measurable results. Passionate about turning ideas into memorable brand moments that elevate industry presence.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Events Manager
InVita Healthcare Technologies
09.2021 - Current
- Develop and execute event strategies for 60+ trade shows, conferences, corporate sponsorships, and executive meetings per year
- Spearhead the planning and execution of user conferences for 1000+ clients across four business units, creating dynamic, high-impact experiences that foster engagement, brand loyalty, and business growth
- Manage event logistics, vendor negotiations, and sponsorships while optimizing a $1.6M+ budget and ensuring high ROI
- Coordinate event technology platforms, including registration, CRM, and lead capture tools to streamline attendee management and data analysis
- Partner with marketing, sales, and executive leadership to align event initiatives with business growth objectives and ABM strategies
- Analyze post-event data, engagement metrics, and cost-effectiveness to refine event strategies for future activations
Meetings & Events Manager
Navy League of the United States
08.2019 - 08.2021
- Led high-profile government affiliated events, securing strategic partnerships and sponsorships to enhance audience engagement
- Managed cross-functional coordination with marketing, sponsorship, and operations teams to maximize event impact
- Negotiated vendor contracts and venue agreements to optimize cost-efficiency while maintaining high-quality execution
- Analyzed event performance and contributed to process improvements to increase attendee retention and ROI
Meetings Manager (Contract)
Association of Academic Physiatrists
01.2019 - 12.2019
- Planned and managed the Annual Conference with 1,300+ attendees, overseeing all logistics, sponsorship negotiations, and vendor relations
- Spearheaded event technology integration, including online registration, attendee tracking, and post-event performance analysis.
- Managed promotional campaigns through digital platforms to enhance event visibility
- Negotiated complex vendor contracts for hotel, transportation, entertainment, audio-visual and catering needs.
- Created detailed timelines and budgets for events to meet all deadlines.
Senior Event Planning Manager
Chateau Elan Winery & Resort
05.2015 - 12.2018
- Managed and coordinated event planning operations for high-profile meetings and conventions hosted at the venue, ensuring seamless execution and exceptional guest experiences
- Served as the primary liaison between clients and operational departments, overseeing event logistics, sales negotiations, and conflict resolution to ensure client satisfaction
- Collaborated with senior leadership to drive process improvements that enhanced operational efficiencies and overall guest satisfaction
- Optimized function space, exhibit halls, and overall event layouts to maximize utilization and revenue potential
Convention Services Manager
Hilton Rockville Hotel & Executive Meeting Center
03.2013 - 05.2015
- Served as the main point of contact for event clients, overseeing event planning and execution to ensure a seamless experience from initial booking to post-event wrap-up
- Managed event logistics, including space planning, catering, and audiovisual services, while coordinating with internal teams to fulfill client requirements
- Ensured all event details, including Banquet Event Orders (BEOs) and Convention Resumes, were properly documented and communicated to operational departments
- Conducted final quality checks on event logistics and worked proactively with teams to address last-minute adjustments
Education
Bachelor of Arts - Journalism & Communications, Public Relations, Marketing
Scripps Howard School of Journalism
Hampton University, Hampton, VA12-2009
Skills
- Event Strategy & Execution
- Account-Based Marketing (ABM)
- Budget Management & Cost Optimization
- Sponsorships & Vendor Negotiations
- Global Trade Shows & Conference Planning
- Lead Generation & Audience Engagement
- CRM & Registration Platforms (Cvent, Salesforce)
- Performance Analysis & ROI Optimization
- On-Site Event Logistics & Execution
- Marketing Automation & CRM (HubSpot, Mailchimp)
- Project & Event Management Tools (Wrike, Jira)
Certification
- Hubspot Academy Digital Marketing Certification
- American Marketing Association Digital Marketing Pro
- Cvent Certified Event Marketing Strategy, Event Management, and Account Administrator
- Wrike Certified Professional
Affiliations
- Professional Convention Management Association (PCMA)- Capital Chapter
- Meeting Planners International (MPI) - Potomac Chapter
- American Marketing Association
Timeline
Marketing Events Manager
InVita Healthcare Technologies
09.2021 - Current
Meetings & Events Manager
Navy League of the United States
08.2019 - 08.2021
Meetings Manager (Contract)
Association of Academic Physiatrists
01.2019 - 12.2019
Senior Event Planning Manager
Chateau Elan Winery & Resort
05.2015 - 12.2018
Convention Services Manager
Hilton Rockville Hotel & Executive Meeting Center
03.2013 - 05.2015
Bachelor of Arts - Journalism & Communications, Public Relations, Marketing
Scripps Howard School of Journalism
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