PERUNIKA KABAIVANOVA
West Sacramento,CA
Summary
Dynamic marketing leader with extensive experience in IT and cybersecurity, skilled in driving global field and partner programs that enhance brand visibility and engage C-suite audiences. Recognized for delivering high-impact events and campaigns that strengthen brand presence and accelerate pipeline growth. Expertise in creating scalable flagship initiatives that align Sales, Partner, CXO, and Brand teams, fostering collaborative and customer-centric environments. Committed to achieving measurable business outcomes through innovative strategies, data-driven decision-making, and flawless execution.
Overview
18
18
years of professional experience
Work History
Channel, Partner & Alliance Marketing Leader, Americas
AlgoSec
06.2024 - 08.2025
- Led channel, partner, and alliance marketing strategy across the Americas to expand market presence and accelerate revenue growth working with technology and reseller partners, GSIs
- Built and strengthened strategic alliances, driving co-selling opportunities and shortening sales cycles.
- Developed and executed joint demand generation programs—co-branded campaigns, webinars, events, and digital initiatives—aligned with corporate objectives
- Partnered with sales leadership to synchronize marketing and sales efforts for maximum pipeline impact
- Enhanced partner enablement through training, sales tools, and content development
Field Demand Generation Manager
AlgoSec
02.2022 - 06.2024
- Executed multi-channel campaigns that increased qualified leads and accelerated pipeline growth by 30%
- Partnered with sales regional teams to refine messaging and boost audience engagement by 25%
- Led global events (SKO, Sales Club, CAB, Leadership Meetings), delivering 95%+ attendee satisfaction and stronger partner engagement
- Implemented inbound and account-based marketing strategies targeting multiple buyer personas
- Managed full event lifecycle, reducing operational costs by 15% while improving execution quality
- Analyzed campaign performance data to refine tactics and improve overall effectiveness of marketing initiatives
Senior Field Marketing Manager
Sysdig
08.2021 - 10.2021
- Led North America field and demand generation initiatives to accelerate pipeline creation and revenue growth
- Collaborated with sales teams to align marketing strategies with revenue goals, driving lead generation initiatives
- Managed full event lifecycle—content creation, speaker coordination, venue sourcing, vendor negotiations, budgeting, and logistics—driving high-impact, brand-consistent experiences and boosting attendee engagement by 25%
- Planned and executed digital marketing programs, including webinars, social campaigns, and paid advertising, to expand reach and drive qualified demand
Field Marketing Manager, Western & Central Region
Rimini Street
01.2020 - 02.2021
- Executed integrated demand generation campaigns, digital programs, and virtual events for Oracle and SAP markets while managing field marketing and deal-support initiatives to accelerate pipeline growth and drive deal closures
- Partnered cross-functionally to launch initiatives that enhanced customer acquisition and retention
- Increased lead conversion by optimizing data capture and implementing a 24-hour sales follow-up process
- Oversaw event budgets and introduced cost-saving strategies to maximize ROI
Team Lead, Americas Demand Generation
Rimini Street
06.2019 - 01.2020
- Developed and executed demand generation strategies to drive pipeline and customer engagement
- Coordinated with cross-functional teams to ensure alignment on project objectives and timelines
- Built centralized dashboards and tracking systems to monitor event performance and key metrics
- Created scalable playbooks and optimized campaigns using data-driven insights
Marketing Manager, National and Regional Events
Rimini Street
06.2011 - 06.2019
- Developed and executed comprehensive marketing strategies to enhance brand visibility
- Led strategy and execution for 100+ regional and national events, including Sales Kickoff, user conferences, and CXO programs, driving brand awareness and engagement
- Managed events budget, optimized spend, measured ROI, and reported performance to executive leadership
- Planned and executed partner-driven events (dinners, webinars, golf outings, sports games)
- Oversaw trade show logistics and vendor management, coordinating all pre-, on-site, and post-show activities while ensuring leads were captured, followed up by SDRs/Sales, and tracked in Salesforce campaigns
Customer Service Associate
El Monte RV
04.2007 - 06.2011
- Assisted customers with reservations and inquiries, ensuring high-quality service and satisfaction
- Resolved customer complaints efficiently, promoting positive experiences and retention
- Increased reservations by 50% through sales and personalized support
- Resolved issues efficiently, driving repeat business and loyalty
Education
Certificate - Professional Marketing
UC Berkeley Extension
Economy & Management
University of National and World Economy
Skills
- Field marketing leadership
- Global event management
- Lead generation strategies
- Project management
- Channel marketing strategy
- Digital marketing strategy
- Partner relationship management
- Customer relationship management
- Presentation & Communication Skills
Languages
German
Full Professional
Timeline
Channel, Partner & Alliance Marketing Leader, Americas
AlgoSec
06.2024 - 08.2025
Field Demand Generation Manager
AlgoSec
02.2022 - 06.2024
Senior Field Marketing Manager
Sysdig
08.2021 - 10.2021
Field Marketing Manager, Western & Central Region
Rimini Street
01.2020 - 02.2021
Team Lead, Americas Demand Generation
Rimini Street
06.2019 - 01.2020
Marketing Manager, National and Regional Events
Rimini Street
06.2011 - 06.2019
Customer Service Associate
El Monte RV
04.2007 - 06.2011
Economy & Management
University of National and World Economy
Certificate - Professional Marketing
UC Berkeley Extension