Peta Henry
Stockbridge
Summary
Dedicated healthcare professional with solid background in administration, marketing, sales, and public relations. Strategic and creative thinker with effective communication and writing skills. Proven ability to develop strong community and professional relationships quickly and promote teamwork. Management and multitasking experience within a fast-paced environment. Proficient in Medicaid, Medicare, HMO and Manage Care guidelines. Proficient with Microsoft Office Suite and Medical Care Software. Excellent references from professionals within the medical field, upon request.
Overview
12
12
years of professional experience
Work History
Director of Admissions and Marketing
The Oaks Of Carrollton Skilled Nursing And Rehab
05.2022 - Current
- Develop relationships with vendors, community, and all focused accounts in each territory, serving as the primary point of contact for referral sources.
- Partner with facility Administrators to develop and implement events that involve the communities; creating an opportunity to further establish brand, resulting in referrals.
- Develop and implement marketing strategies, which may include assisting with trade shows, event planning, helping to write press releases or event announcements, coordinating ads for print, and other ideas as appropriate.
- Create and develop presentation files to be used with referral sources as well as potential future residents.
- Assist in the successful completion of Market Analysis data; act on competitive market analysis and trend recognition to continually modernize and improve strategy.
- Plan and implement open houses for new additions and or new facilities as well as provide on-site tours as needed.
- Communicate with external and internal referral-based accounts; update facility daily with updates on referrals regarding status.
- Generate form letters for mass brochure mailings to prospective customers, including thank you letters & trade show passes.
- Maintain and monitor referral logs within facilities.
- Gather initial referral information to include H&P, Physician, Nurse, Therapy, and Specialists notes, Med Lists, Special Needs, and medical cards if available.
- Assist with pre-authorization’s as able regarding referral activity and schedule as well as meet with patients and family members to determine acceptance.
- For admissions, obtain physician coverage.
- Coordinate discharge of patient with the facility. Set up transportation and send discharge paperwork to facility when available.
- Fax discharge paperwork and scripts.
- Assisted in creating and implanting facility policies to improve process of admission once patient was at facility.
- Managed SNF and ALF facility averaging a 95% or higher bed occupancy throughout tenure and increasing Medicare census by 50%.
Admissions Director
Pruitt Healthcare
09.2020 - 11.2022
- Participate in the pre-admission and admission process as well as arranging for transfer of patients to other centers should the need arise.
- Obtain pertinent information from patients and/or family members, referral sources, and appropriate social agencies and verify financial information prior to admission. Completes admission paperwork with family and patient.
- Engage and present the PruittHealth model of care to school boards, physicians, and city/county resources.
- Sustain contact and provide support to patient/families to include help in dealing with the family’s feelings and financial responsibilities.
- Verify that the patient room, etc. is ready prior to admission daily visits to new admissions to provide a smooth admission transition.
- Orient the patient to the center environment.
- Send follow-up thank you notes to families within one week of admission.
- Meet frequently with other social workers and discharge planners within the community.
- Maintain up-to-date information about agencies to which referrals may be made.
- Maintain active waiting list file.
- Communicate admission information to other departments.
- Complete understanding of admission packet and ability to explain to family/patient
- Knowledge of long-term care admission requirements
- Knowledge of advanced directives.
- Knowledge and understanding of Medicaid reimbursement.
Marketing and Community Relations Coordinator
Pruitt Health Hospice
03.2018 - 01.2020
- Helped operators handle incoming calls and managed escalated needs with targeted resolutions.
- Answered incoming customer phone calls answering questions and offering services based on the members terms of policy.
- Collected and updated customer information to ensure coverage was accurate.
- Assisted customers in filing claims, as well as making and receiving payments.
- Entered customer notes into customer files after any contact for future references.
- Retained knowledge and understanding of system processes in order to effectively and efficiently answer inquires the customer may have.
- Prepare and forward appropriate requests to other internal areas for needed action and follow up.
- Maintained accurate and current customer account data with manual forms processing and digital information updates.
Life Engagement Manager
Monarch Villa Memory Care
06.2012 - 01.2018
- Implements programs in accordance with the Autumn Leaves Six Elements of Engagement.
- Participates in creating the monthly community newsletter.
- Assists in coordinating seasonal and annual community events.
- Engages residents in meaningful conversation and activities related to their individual interests.
- Contributes to creating and maintaining a harmonious work environment.
- Participates in Activity Assessment for new residents.
- Assists organization of community volunteer program.
- Occasionally participates in resident care conferences when needed.Obtained client medical history, including medication information, symptoms and allergies.
- Gathered dietary information, assisted with feeding and monitored intake to help patients achieve nutritional objectives and support wellness goals.
- Assisted patients with mobility needs, including moving to and from beds, organizing wheelchairs and preparing assistive devices.
- Answered call lights and supported patient comfort and safety by adjusting bed rails and equipment.
- Oversaw and maintained patients' rooms, group living areas and nurse stations.
Education
Technical Diploma - Medical Assisting
Atlanta Technical College
Atlanta, GA03.2007
Bachelor of Arts - Design And Visual Communications
Fashion Institute of Technology
New York, NY08.2004
Skills
- 14 years of strong Medical Field background and knowledge
- Public Speaking
- Communication
- Building and Maintaining Relationships
- Marketing
- Market Research
- Sales
- Analytics and Research
- Market Strategy
- Social Media
- Time Management
Timeline
Director of Admissions and Marketing
The Oaks Of Carrollton Skilled Nursing And Rehab
05.2022 - Current
Admissions Director
Pruitt Healthcare
09.2020 - 11.2022
Marketing and Community Relations Coordinator
Pruitt Health Hospice
03.2018 - 01.2020
Life Engagement Manager
Monarch Villa Memory Care
06.2012 - 01.2018
Technical Diploma - Medical Assisting
Atlanta Technical College
Bachelor of Arts - Design And Visual Communications
Fashion Institute of Technology
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