Pete Baker
Business Development Professional
Victoria,USA
Summary
A dynamic and entrepreneurial global sales and marketing professional, successfully maximizing product sales and driving revenue growth for over 30 years in the custom electronics industry. A skilled communicator and presenter with advanced interpersonal abilities, and a positive, proactive leader adept at motivating and training winning teams.
Overview
39
39
years of professional experience
Work History
President and Founder
The BIG Corp
11.2014 - Current
- Company Overview: Founder of The BIG Corp, a full-service sales and marketing representative and consulting firm dedicated to providing unmatched brand development and global expansion support to our customers in the consumer electronics industry
- Our goal is simple: deliver exceptional value by exceeding our clients' expectations in every regard
- Founder of The BIG Corp, a full-service sales and marketing representative and consulting firm dedicated to providing unmatched brand development and global expansion support to our customers in the consumer electronics industry
- Our goal is simple: deliver exceptional value by exceeding our clients' expectations in every regard
Vice President Sales and Marketing
RTI
Shakopee, MN
09.2002 - 11.2014
- Company Overview: Built the RTI brand globally, positioning the company as a world-class leader for control, automation and distributed audio solutions
- Built the RTI brand globally, positioning the company as a world-class leader for control, automation and distributed audio solutions by hiring, managing and leading the award-winning sales, marketing, customer service, training and technical support teams
- Acted as the keynote speaker and public face of the company for all key opportunities with the press, distribution partners and industry events
- Managed a multi-million dollar sales and marketing budget while performing as the creative director behind all advertising campaigns
- Delivered sales and technical certification trainings across the globe
- Built the RTI brand globally, positioning the company as a world-class leader for control, automation and distributed audio solutions
- Created the vision, strategy and execution for all sales, marketing and training activities
- The company experienced a 2900% increase in sales during my tenure leading these teams
- Conceived of, developed and launched numerous award-winning dealer acquisition, retention, service, support and training programs, including RTI's Advanced Control University, Control Bucks and Accommodation Programs, Committed 2 Custom (C2C), and domestic and international service policies
- Authored the award-winning Advanced Control University (ACU) education curriculum
- Developed powerful and efficient reporting mechanisms for the sales team to analyze and act on sales data in their territory, based on historical trending
- Spearheaded the Annual RTI Global Partner Summit, an annual event attracting channel partners from all over the globe to the RTI headquarters
- Identified, hired and trained international distribution partners, which developed a global presence for the RTI brand
- Developed and launched the International Service Partner Program, which provided qualified international partners with the framework and resources to repair products locally
CEO and Founder
Custom Home Integration
09.2002 - 06.2006
- Company Overview: Conceived of and launched a licensed, low-voltage residential contracting and professional integration company offering design and installation services for home theater, distributed audio/video, control and automation, lighting control, security, central vacuum, telephone/intercom and data networking
- Conceived of and launched a licensed, low-voltage residential contracting and professional integration company offering design and installation services for home theater, distributed audio/video, control and automation, lighting control, security, central vacuum, telephone/intercom and data networking
- Built the business into a leading integration company, with seven-figure annual revenues
- Sold the company in 2006
Vice President
TECHome – Total Electronic Custom Home
06.1998 - 09.2002
- Company Overview: Spearheaded the launch of a new division for an established residential A/V contracting company
- Spearheaded the launch of a new division for an established residential A/V contracting company
- Successfully built the division into a multi-million dollar entity
Custom Home Electronics Sales
ProLine Integrated Systems
10.1994 - 06.1998
- Consistently the top-volume salesperson in the company, achieving seven figures in system sales annually
- Established long-term business relationships with countless builders and architects
- These efforts lead to ongoing, steady referral streams for other salespeople
Custom Home Electronics Sales
J.J. Vanderson Companies
01.1992 - 03.1994
Custom Home Electronics Sales
Advanced Entertainment Systems
02.1986 - 11.1989
- At the forefront of a new industry, I was a pioneer marketing a new product/service.
Education
International Business
Cardinal Stritch university
Skills
- Global Business Acumen
- Marketing
- Training
- Branding
- Leadership
- Strategic Planning
- Public speaking
- Customer service
- Business Development
- Sales Management
- Global Strategy
- Communications
- Process implementation
- Strategic Planning and Analysis
- Cross-functional skills
- Networking
- Budget Management
Websites
Leadershipprofile
A dynamic and entrepreneurial global sales and marketing professional, successfully maximizing product sales and driving revenue growth for over 30 years in the custom electronics industry. A skilled communicator and presenter with advanced interpersonal abilities, and a positive, proactive leader adept at motivating and training winning teams.
Areasofstrengthandexpertise
- International Business
- Marketing
- Training
- Branding
- Leadership
- Strategic Planning
- Public Speaking
- Customer Service
- Business Development
- Sales Management
- Global Strategy
- Communications
- Process Implementation
- Strategic Planning & Analysis
- Cross-Functional Skills
- Networking
- Budget Management
References
Available upon request.
Hobbies and Interests
- Family
- Golf
- Scuba Diving
- Cooking
Leadership Experience
Recognized by CEDIA as a Subject Matter Expert on control systems and user interfaces.
Communication Skills
Contributing editor for numerous industry publications worldwide.
Timeline
President and Founder
The BIG Corp
11.2014 - Current
Vice President Sales and Marketing
RTI
09.2002 - 11.2014
CEO and Founder
Custom Home Integration
09.2002 - 06.2006
Vice President
TECHome – Total Electronic Custom Home
06.1998 - 09.2002
Custom Home Electronics Sales
ProLine Integrated Systems
10.1994 - 06.1998
Custom Home Electronics Sales
J.J. Vanderson Companies
01.1992 - 03.1994
Custom Home Electronics Sales
Advanced Entertainment Systems
02.1986 - 11.1989
International Business
Cardinal Stritch university
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