Summary
Overview
Work History
Education
Skills
Work Preference
Timeline
Hi, I’m

PETE LOUISON

Writer/Creative Director
Norfolk,MA
PETE LOUISON

Summary

I am a creative with beginnings in the general advertising world, followed by deep digital experience across channels and devices. My values span craft, authenticity, and empathy. In the headwinds of the Attention Economy, connecting with human beings requires brands to rise and show humanity.

Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.

Overview

20
years of professional experience

Work History

Oracle Data Cloud
Boston, MA

Creative Director
09.2015 - 02.2019

Job overview

  • Lead Creative in building a new ad tech brand from the ground up seeing 100% year on year growth over four years
  • Lead creation of 125 pg
  • Brand Style Guide with deep dive into brand voice and tone guidelines
  • Lead design of branded event spaces from NYC to Cannes
  • Lead/concepted/wrote programmatic ads, long-form content, sales collateral, landing pages, videos and trade show promotions

Sapient-Nitro
Boston, MA

Copy Director, Lead Creative
05.2011 - 09.2015

Job overview

  • Co-lead a winning pitch for Lens Crafters Digital AOR
  • Pitched, won and co-lead creative for Citizen's Bank as Digital AOR
  • Founded and lead "Writer's Bloc," a craft guild for all content writers
  • Lead copy initiatives on Ram Trucks, Fidelity, Voya, Bertucci's, Victorinox, The Hartford, McGraw Hill and Halo Pet Foods
  • Skilled at working independently and collaboratively in a team environment.

Digitas
Boston, MA

VP Creative Lead/Associate Creative Director
06.1999 - 07.2010

Job overview

  • Made the move to this early CRM/Digital agency after award-winning stints at general agencies Y&R and Saatchi
  • Reintroduced the Cadillac brand for GM with cross-media creative
  • Successfully drove migration of FedEx customers from phone to web
  • Deeply impacted acquisition, retention and win back with CRM for AT&T
  • Introduced OnStar for GM, driving subscriptions and strong retention

Education

SUNY Geneseo

Bachelor's from English/Creative Writing

University Overview

Skills

  • Creative Team Collaboration
  • Campaign Development
  • Creative Team Leadership
  • Team Development
  • Concept Pitching
  • Staff Recruitment
  • Brand Messaging
  • Strategic Leadership
  • Manage Client Relationships

Work Preference

Work Type

Full TimeContract Work

Work Location

RemoteHybridOn-Site

Important To Me

Company CultureHealthcare benefitsWork from home optionStock Options / Equity / Profit Sharing4-day work weekCareer advancement

Timeline

Creative Director
Oracle Data Cloud
09.2015 - 02.2019
Copy Director, Lead Creative
Sapient-Nitro
05.2011 - 09.2015
VP Creative Lead/Associate Creative Director
Digitas
06.1999 - 07.2010
SUNY Geneseo
Bachelor's from English/Creative Writing
PETE LOUISONWriter/Creative Director