Peter Sutherland Redwood

Goal-oriented, empathetic leader with a passion for personal and professional wellness. Holistic perspective with a focus on people bringing a perpetually positive mindset and a can-do attitude. Well-rounded and diverse background has synthesized a dynamic skillset and a unique paradigm. Experience creating and implementing successful strategies, building culture, forming teams, increasing market footprint, and evangelizing brand awareness. Reliable, loyal, and performance-oriented offering polished expertise in relationships, health and care, wellness, and interpersonal communication. Implements and executes thoughtful and tactical campaigns to drive engagement and profits. Track record of success in optimizing operations, finding efficiencies, converting metrics, and exemplary performance. Enthusiastic, savvy and innovative I am eager to contribute to mission success through hard work, attention to detail and excellent organizational skills - Kairos.

• 3x Sales and Service Manager of the Year awards - PCS [09',10',13']
• Dan Clark Award (rookie of the year) - PCS
• 1932 Club - (top sales team revenue growth) 2010
• 6 Outstanding Achievement Awards (exceed P&L annual plan) - PCS
• Chaperoned acquisition of Cintas and G&K cleanroom account books; 97% retention / 75% growth
• Lead midwest expansion service center depot opening -2013
• 2x President's Club (exceed quota/plan) - TriNet
• Insperity Circle (exceed annual sales plan) 2018
• AUS Performance Excellence 2018, 2019,2020
• Aramark MVR SE Region (top account rep) 2020
• 10 year special access guiding permits - Colorado Forest Service

Kairos Therapeutic Retreat | Pre/Post Cancer Retreat Sanctuary - Advisor / Board Member 2022

• Introduce a transition point, a bridge for healing oncology survivors as part of a decentralized health care provider network.
• Non-profit forest retreat sanctuary focused on therapies for holistic healing model; mind, spirit, physical, social, and environment.
• Allow patients to connect with their inner strength and deeper life purpose through various modalities integrating psychopharmacology.
• 24 acres in central Texas has been procured and being developed for mixed use; retreat, fundraiser concerts, sponsor/corporate events.
• Raise awareness of the benefits of primordial medicine through forward-thinking integrated practice unit (IPUs) approach.
• Create community connectedness to sustain healthy external relationships promoting ongoing involvement through event cadence.
• Provide tools to sustain transformational results; aligned with University of Texas Value Institute/McCombs Business School/Dell Med/Livestrong.
• Create an ecosystem of progressive partners that support disruption of the systemic issues plaguing healthcare.
• Establish a HUB for wellness; through IPU network facilitate relationship, value-based care model measuring outcomes longitudinally.

Redwood Ranch & Llamas | Backcountry Outfitter & Adventure Tours - Director of Strategy / Business Development (est.2014)

• Identified relationships with Colorado Forest Service offices in 12 unique wilderness areas. Negotiated special access permits to execute on business model and create opportunity for overnight guiding excursions, hunting and other leasing opportunities.
• Built website from scratch, wrote all copy, garnered all content and overhauled technology suite / SEO in conjunction with website design and content; launched and managed on-going digital marketing campaigns (www.redwoodllamas.com).
• Generated new revenue congruently improving bottom line profit through full-service and lease trip offerings. Established ancillary revenue streams from Llama sales and breeding program, AirBnB ranch style visits, corporate retreats, and custom group trips.
• Curated successful marketing campaigns (guerilla, B2C,B2B, SEO, social media) in collaboration with neighboring SMBs and municipalities; partnering with photographers, influencers, fishing charters, hunters, rafting outfitters, and local mountain enthusiasts.
• Established template for local partnerships and scaled to secure international professional outdoor affiliation partnership programs with Patagonia, North Face, and Yeti.
• Structured breeding and sustainability program to directly support sales cadence, solar infrastructure, and land conservancy goals.
• In collaboration with Colorado Forest Service, we have successfully negotiated and renewed 10-year special access permits to guide full service & lease trips into over 10 different wilderness areas.
• Growing global operations / clients offering international origin excursions: Peru, Bolivia, Argentina,New Zealand & expanding.
• Oversee operations on 900-acre ranch including training demos, llama sale visits, partner retreats , AirBnb experience, and offer clinics for our growing team and potential llama owners.
• Developed & executed financial models and initiatives to setup sustainable internal infrastructure. Formed S-Corp, LLC, Redwood Trust Entity, Ranch operations, client success services, and the summer hike to hire training program.

Sutherland Redwood Holdings, LLC | Real Estate Investment - Owner/Operator (est. 2012)

• Source and procure real estate investment properties through a value based ROI model for purchases, flips, and holds.
• Local marketing strategies implemented to establish ecosystem of partners and clients in the Austin and SW Colorado.
• Develop, maintain, and improve complex investment and fund-level models to ensure accurate, full proof strategies.
• Provide calculated advice to investors to optimize financial performance and build investment portfolio infrastructure for clients.
• Establish relationships with developers, home builders, contractors, and consultants for profitable ecosystem / pipeline.
• Target white glove rentals via pre-construction purchase contracts in and around downtown Austin.
• Find distressed homes / PC projects ripe for remodel to increase value and subsequent ROI.
• Provide end to end property management services for all rental units.
• Oversee all remodels and flips including design, material sourcing, and execution of construction project.
• Partner with REIT / VC entities to secure outside capital when necessary.
• Developed executive presentations and reports to facilitate project evaluation and process improvement.
• Achieved project deadlines by coordinating with contractors to manage performance, identified plans and resources to meet goals and objectives.

Truman Rx | Digital Health Startup - TRT - Strategic Consultant - Brand Expansion (2018-2022)

• Identify market segments and define testosterone deficiency, forecast emerging market potential.
• Create subscription based telehealth services infrastructure / online cloud pharmacy.
• Forge series A funding strategies - Regulation as competitive advantage while navigating federal regulations / governmental oversight.
• Develop operating contingencies to mitigate regulatory uncertainty.
• Cultivate partnerships with HealthPoint Plus and Rivergate Pharmacy for manufacturing and distribution.
• Facilitate robust and expansive product awareness, marketing, and branding campaigns designed to entrench Truman as primary TRT outlet.