Pete Riethmeier

Spearheading brand growth by crafting and executing international marketing strategies. Collaborate across departments to develop targeted and global marketing campaigns for diverse regions and audiences. Leveraging market research and data analysis to optimize a $xxxK budget and accountable for campaign effectiveness and ROI. Overseeing digital marketing initiatives, leveraging SEO, SEM, social media, and content marketing to drive customer acquisition and revenue. Delivered data-driven insights and recommendations for continuous improvement. Deep understanding of the markets served such as Agriculture/Environment, Energy/Fuels, Food/Beverage, Metabolomics, Metals/Mining Materials, and Pharma Industries. Leading a marketing team of 10, including seven direct reports and three regional dotted-line reports. Reporting directly to the company CEO.

Increased the digital payment platform Year-over-Year revenues by 37% April YTD

Company lead for all marketing efforts including strategy and tactics for corporate branding, product marketing, digital, SEM/SEO, social media, print, and internal marketing. Managed the product support team including all lifetime customer service calls, parts, warranty, and quality assurance. Led a team of nine team members including three direct reports. Created the launch plan that included photography, video assets, launch kit, and branding of the new product line. Drafted product roadmap for the company's digital payment platform.

Grew a business of $550+ million in annual net sales, growing 600 basis points of market share Year-over-Year

Drove revenue and net margin growth for one of the nation's largest retailers by creating promotional strategies, developed customer-centric solutions, conducted financial analysis to ensure favorable, positive ROI on business decisions, crafted 360 degree marketing support strategies, and strengthened team environment through cross-functional collaboration. Negotiated semi-annual product line reviews successfully. Co-developed merchandise strategies for winning across sales channels.

Onboarded 40% of the business in less than 6 months, including three of Whirlpool's five largest customers

Hand-picked as project lead of Whirlpool's new order management system, responsible for system development, distribution network strategy, and customer integration. Coordinated and managed sales, marketing, supply chain, IT, and sales support teams, as well as 3rd party vendors such as SAP and Accenture. Using an iterative system implementation design, successfully rolled out the new system to the distribution network.

Successfully secured over $50 million in revenue and over $29 million in profit that exceeded planned sales targets by more than 25%

Spearheaded the strategic planning and process improvements for Whirlpool's top 25 independent customers. Developed Go-To-Market (GTM) strategies to reach target customers and gain competitive advantage. Selected to serve as interim channel General Manager. Redesigned pricing and sales approach due to COVID-19, generating a 15% increase in incremental margin per unit. Recognized for consistent delivery of best-in-company forecast metrics. Managed three direct reports.

Managed projects with combined capital investments of over $30 million, achieved aggressive goals, and implemented solutions to increase revenue growth

Defined product architecture and launched products for the Refrigeration category with $2.6 billion in annual net sales. Performed extensive business analysis and operational modeling to develop five-year product plans across four brands, with multiple consumer segments, to expose untapped business opportunities. Developed the backbone of the promotional, pricing, and channel strategies for success launch and ongoing category management. Worked with the Brand team to align innovation to brand strategy and value propositions. Managed one direct report.

Profit growth of $34 million in 2015 and increased Freezer market share from 6% to 12% in 2015

Created and implemented the Plan-To-Sell and GTM strategy for all channels, developed new processes, identified and set goals and KPI's, managed P&L responsibilities. Managed three direct reports. Instrumental in implementing pricing, product life cycle, margin/cost analysis, and outlet distribution processes for eight sub-segments of the category with $1.2 billion in annual net sales.

Increased profits to over $62 million

Designed and managed effective merchandising strategies resulting in increased top-line revenue. Implemented pricing, product life cycle, and product distribution strategies to achieve company goals. Developed strategies to achieve incremental product placement in retailers from big box to small business dealers.

Increased revenue $14 million in 2012, and improved Q1 2013 revenue over 36% and profit over 30% Year-Over-Year

Drove sales and profitability for over $110 million in revenue through effective negotiation of product pricing, creating and managing sales promotions, marketing, forecasting demand, and providing customer business solutions.

Successfully increased revenue +$11.8 million in a down industry

Promoted customer loyalty through comprehensive business analysis, competitor analysis, and developing new markets. Created new processes, defined goals and KPI's, and implemented communication guidelines. Instrumental in launching 15 products on-time and as a synchronized launch.

Sales Strategy Manager with Whirlpool;

Media/Marketing Manager, Marketing Strategy Manager, Project Manager, Retail Store Manager, and National Sales Analyst with Sprint Nextel.