Summary
Overview
Work History
Education
Skills
Timeline
Generic

Pete Saccone

East Islip

Summary

Accomplished, forward-thinking Senior Marketing Manager with 19 years of experience in digital marketing, digital UX and go-to-market strategy. Known for driving growth through creative, customer-centric strategies, strategic agile planning, and high-impact campaigns that enhance engagement, retention, and revenue. Proven ability to lead cross-functional teams toward digital transformations that improve customer satisfaction and loyalty. Skilled in leveraging data, analytics and AI to optimize marketing performance and achieve measurable business outcomes.

Overview

19
19
years of professional experience

Work History

Product Manager, Consumer Credit Cards

CITY NATIONAL BANK
01.2021 - 01.2023
  • Hired as product strategy lead for consumer credit cards, and owned P&L, customer experience, and product roadmap. Defined KPI metrics and developed online and offline marketing strategies to improve KPIs and overall portfolio results.
  • Expanded previously successful retention marketing campaigns by 300%, and succeeded in saving 11% more accounts from closure and adding 7% to yearly revenue.
  • Created and launched new, automated early month on book engagement strategy in Salesforce Marketing Cloud, which increased early month on book sales active rate by 400 basis points on accounts reached.
  • Implemented a rebrand of 3 of our 4 consumer credit cards based on market research, improving cards sales by up to 12% and improving card acquisitions by 17% in three month read post launch.
  • Increased annual interest revenue by 17% by leading large cross-functional team in determining and implementing new variable, risk-based pricing.
  • Automated previously manual, legally required processes of risk-based pricing letters and pricing reevaluation, which saved thousands of manual hours per year and mitigated regulatory risk of up to $2MM.

Product Manager, Citi Cards Rewards & Benefits

CITIBANK
01.2016 - 01.2021
  • Charged with leading product strategy, development roadmap, customer experience, P&L, and 3rd-party supplier relationship for the automated online price protection program, Citi Price Rewind.
  • Defined future vision for Citi Price Rewind and built MVPs of next-generation value propositions such as "pre-wind" pre-purchase protection and "1-click price track", projected to accelerate users by up to 100%.
  • Improved customer satisfaction and Net Promoter Score (NPS) of Citi Price Rewind through several digital experience enhancements developed in agile environment, and increased repeat usage and loyalty by 21% YoY.
  • Rectified poor experiences such as lower prices disappearing online and unrelated search results, improving NPS by 17%.
  • Created and launched new mobile experience that enhanced overall user engagement by 22%.

Product Manager, Citi Cards Rewards & Benefits, continued

CITIBANK
01.2004 - 01.2021
  • Improved functionality with developments such as anytime upload receipt, draft tracks, early cash-out option, and online journey for self-found lower prices, and boosted transactions by 32% YoY.
  • Resolved single sign-on issue with 3rd-party provider, led project to update primary user ID field, reduced resolution tickets by 55%, and improved NPS by 22%.
  • Achieved 15% cost savings through 3rd-party contract negotiations for unique program with few suppliers available, and reduced vendor costs by 25%.
  • Launched API-based solution on Citibank online to provide card members with merchant discounts targeted based on their purchase activity, and increased card transactions by 9%.

Marketing Manager, Cards Loyalty

CITIBANK
01.2010 - 01.2016
  • Promoted to develop and execute marketing strategies for Citi Price Rewind, 90-day return protection, and extended warranty programs to foster brand loyalty. Developed above-the-line digital strategies to acquire new users and below-the-line strategies to drive ongoing engagement.
  • Generated additional $80MM in revenue and grew users by 188% over 2 years.
  • Built post-purchase trigger marketing on Citi Account Online, within Citi mobile app, and via email, and attained 50% open rate, 15% click-through rate on email, and 2% response on Citi Account Online/mobile app.
  • Influenced Legal to approve post-purchase marketing to email opt-outs, which added $1MM in annual revenue.
  • Brought on 150M users worth $32MM in 2-year revenue and expanded marketing reach by retargeting marketing and social media advertising.
  • Leveraged direct mail to further expand marketing reach, add 80M additional users, and secure $3MM in additional revenue.
  • Optimized marketing efficacy by adding recent purchase content on trigger emails, lifting click through rate by 48%
  • Leveraged third-party AI-driven content from Persado, and attained open increase of 22% and click-throughs of 9%.
  • Grew usage of our 90-day return protection and extended warranty benefits by 12% through email marketing and Citibank online ads targeting card members with recent larger purchases.
  • Increased digital users by 37% by marketing Free FICO score via email, SMS, and mobile app notifications.

Marketing Program Manager

CITIBANK
01.2005 - 01.2010
  • Owned marketing and product strategy for Citi Secured card and Citi credit line increase program, and executed marketing strategies for highly visible, strategic and profitable campaigns.
  • Drove 18% YoY increase in Citi Secured card accounts and accelerated graduation to unsecured card for qualified customers.
  • Helped avoid $30MM in expected credit losses by marketing payment incentives to high-risk card members.
  • Added 50M new highly profitable card accounts annually via direct mail and email marketing to near prime market.
  • Generated up to $80MM in annual revenue by driving marketing aimed at highly targeted credit line increase programs.

Education

Bachelor of Science - Business Management, cum laude

State University of New York
Geneseo, NY

Skills

  • Go-To-Market (GTM) Strategy
  • Agile roadmaps
  • Project planning
  • Digital UX
  • Data-driven decision making
  • Cross-Functional Team Leadership
  • KPI tracking
  • Acquisition & Engagement Marketing
  • Salesforce Marketing Cloud
  • AI Development

Timeline

Product Manager, Consumer Credit Cards

CITY NATIONAL BANK
01.2021 - 01.2023

Product Manager, Citi Cards Rewards & Benefits

CITIBANK
01.2016 - 01.2021

Marketing Manager, Cards Loyalty

CITIBANK
01.2010 - 01.2016

Marketing Program Manager

CITIBANK
01.2005 - 01.2010

Product Manager, Citi Cards Rewards & Benefits, continued

CITIBANK
01.2004 - 01.2021

Bachelor of Science - Business Management, cum laude

State University of New York

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