Peter Alao
Cypress,USA
Summary
Digital analytics and AI leader with a decade of experience translating complex web data into strategic business insights across digital funnels. Expertise in experimentation, web strategy optimization, and cross-functional collaboration to drive measurable growth. Adept at aligning data-driven decisions with organizational objectives in high-paced, matrixed environments.
Overview
14
14
years of professional experience
1
1
Certification
Work History
AI Solutions & Governance Lead
Rich Product Corporation
09.2024 - Current
- Spearheaded development of predictive models and dashboards used to inform digital funnel optimization, increasing lead conversion rates by 14%.
- Partnered with software engineers to improve data infrastructure supporting scalable experimentation frameworks and advanced analytics capabilities.
- Drove cross-functional AI/ML governance across digital initiatives, improving data compliance efficiency by 25%.
- Influenced product roadmap through strategic recommendations backed by user behavior insights and site performance metrics.
Senior Project & Product Manager – Innovation Ecosystem
Fressnapf Group International - Ecosystem Services Division
04.2022 - 11.2024
- Led design and rollout of 9 AI-driven digital products including recommendation engines and customer health engagement tools.
- Directed end-to-end web data experimentation lifecycle; improved online conversion by 12% through iterative testing.
- Collaborated with engineering and data teams to identify digital channel optimization opportunities and align with business KPIs.
- Delivered experimentation results and post-mortems to marketing and ops teams, shaping ongoing web strategy.
Project Manager – AI & Data (Group CIO Office)
Vorwerk Group – Digital Services Division
04.2020 - 03.2022
- Developed divisional strategy and value stream mapping for enterprise-wide data and analytics transformation, achieving $4.3M in cost savings.
- Established centralized web reporting for executive leadership, reducing manual report generation time by 60%.
- Integrated advanced analytics for digital product feature testing and web initiative evaluation.
- Drove site optimization projects across the EU and US markets, resulting in improved bounce rates (↓9%) and time-on-site metrics (↑18%).
Consultant – Technology Strategy & Architecture
Deloitte Consulting LLP
05.2019 - 04.2020
- Delivered predictive analytics module for a €40B+ emissions scandal eDiscovery case, reducing review time by 46%.
- Developed analytics strategy and experimentation models for clients in finance and consumer services; increased digital conversion on target pages by 7%.
- Led KPI design workshops, aligning web measurement frameworks with marketing and acquisition goals.
- Partnered with product teams to deploy Optimizely for A/B testing; evaluated test impact using GA and SQL models.
Project Manager – Automation and data products
Accenture Technology Consulting
04.2017 - 05.2019
- Managed cross-functional teams to deliver automation solutions that saved 1,500+ hours annually in operational processes.
- Designed and delivered 360 enterprise data platforms, reducing ETL processing time from 24 hours to 15 minutes.
- Led analytics strategy workshops and designed enterprise dashboards for financial clients in the DACH region.
- Managed agile data teams and maintained accountability for delivery quality, timeline, and stakeholder communication.
Research Assistant – Intelligent Control & Reinforcement Learning
Ruhr University - Chair of Mechanical Adaptive Systems
06.2016 - 03.2017
- Develop and implement concepts from Artificial Intelligence (AI) and Reinforcement Learning (RL) to design effective control strategies and test them in actual systems.
- Train test agents using different machine learning algorithms, and apply to real experimental systems.
Research Scientist – Energy Efficient Buildings
Technical University of Dortmund
05.2014 - 10.2016
- Organization of workshops and expert sessions on energy efficiency and climate simulation.
- Execute research projects and timely report to stakeholders.
Junior Technical Project Manager
Edicon Energy Solutions
10.2012 - 03.2014
Intern – Energy Asset Management
Chevron Global Upstream and Gas (Offshore Asset Team)
04.2011 - 11.2011
Education
Doctor of Philosophy - Digital Innovation
VU University of Amsterdam
12.2024
Master of Business Administration - undefined
Edinburgh Business School
12.2020
Master of Science - Geophysics
Ruhr University Bochum
03.2017
Bachelor of Technology - Geophysics
Federal University of Technology Akure
11.2012
Skills
- Technical: SQL Python PowerBI Tableau Qlik Alteryx Optimizely Google Analytics ContentSquare Azure ML AWS SageMaker Snowflake Big Data (Hadoop, Kafka) Data Warehousing Web Metrics A/B Testing
- Soft Skills & Methodologies: Digital Strategy Experimentation Design Stakeholder Management Communication Agile & Waterfall Project Management Funnel Optimization Marketing Analytics Consumer Lending Cross-Functional Leadership OKRs
Certification
- Certified Scrum Product Owner - Scrum Alliance
- Objective Key Result Practitioner - die.Agilen
LANGUAGES
English (Native), Creole (Native), German (B2)
Hobbies and Interests
Reading, painting, playing chess, experiencing new cultures, solving complex puzzle games
Timeline
AI Solutions & Governance Lead
Rich Product Corporation
09.2024 - Current
Senior Project & Product Manager – Innovation Ecosystem
Fressnapf Group International - Ecosystem Services Division
04.2022 - 11.2024
Project Manager – AI & Data (Group CIO Office)
Vorwerk Group – Digital Services Division
04.2020 - 03.2022
Consultant – Technology Strategy & Architecture
Deloitte Consulting LLP
05.2019 - 04.2020
Project Manager – Automation and data products
Accenture Technology Consulting
04.2017 - 05.2019
Research Assistant – Intelligent Control & Reinforcement Learning
Ruhr University - Chair of Mechanical Adaptive Systems
06.2016 - 03.2017
Research Scientist – Energy Efficient Buildings
Technical University of Dortmund
05.2014 - 10.2016
Junior Technical Project Manager
Edicon Energy Solutions
10.2012 - 03.2014
Intern – Energy Asset Management
Chevron Global Upstream and Gas (Offshore Asset Team)
04.2011 - 11.2011
Master of Business Administration - undefined
Edinburgh Business School
Master of Science - Geophysics
Ruhr University Bochum
Bachelor of Technology - Geophysics
Federal University of Technology Akure
Doctor of Philosophy - Digital Innovation
VU University of Amsterdam