Peter Anderson
Minneapolis,MN
Summary
Experienced creative professional specializing in marketing, communications, graphic design, brand development, and leadership. Proficient in developing and executing comprehensive marketing and communication plans with exceptional analytical and creative problem-solving skills. Demonstrated expertise in graphic design with a track record of designing impactful marketing content. Experienced in leading, mentoring, hiring, and building high-performing teams.
Overview
17
17
years of professional experience
Work History
Director of Communications
Minneapolis Regional Chamber
Minneapolis, Minnesota
01.2022 - 08.2024
- + Directed, managed, and executed the organization's marketing communications, branding, and graphic design services across seven individual departments
- + Developed and executed comprehensive marketing and communication plans while working closely with cross-functional teams to ensure marketing and communication efforts aligned with individual department goals
- + Managed and executed all in-house graphic design projects, serving as the organization's lead graphic designer
- + Designed graphics and developed marketing collateral, external communications, digital graphics, logos, advertisements, email campaigns, video graphics, and PowerPoint presentations
- + Developed, designed, and executed a refresh of the organization's brand identity and enforced brand standards across all platforms
Communications Manager
Minneapolis Regional Chamber
Minneapolis, Minnesota
01.2022 - 04.2023
- + Managed and executed the organization's marketing communications, branding, and graphic design services across seven individual departments
- + Worked closely with seven individual departments to develop and manage daily communications and marketing plans
- + Led, managed, and executed all graphic design projects, serving as the organization's primary graphic designer
- + Designed graphics for daily communications, marketing materials, print collateral, digital graphics, logos, advertisements, email campaigns, video graphics, and PowerPoint presentations
- + Managed branding, as well as the branding for multiple affiliate organizations, program initiatives, and event series
Graphic Designer
Freelance
Minneapolis, Minnesota
03.2018 - 11.2022
- + Designed logo package for Momentum Financial Advisors, located in New York City, New York
- + Designed and produced marketing materials for RNR Realty International, located in Minneapolis, Minnesota
- + Designed logo package and provided graphic design support for Apelgren Dental, located in Eagan, Minnesota
- + Designed logo concepts for a travel agency located in Minneapolis, Minnesota
- + Designed logo concepts for a client located in Kihei, Maui
Marketing Assistant/Graphic Designer
HomeServices Insurance
St. Paul, Minnesota
11.2017 - 01.2022
- + Managed the branding, creative content, and marketing materials for 150+ insurance agents across 9 different DBA brands
- + Developed marketing content and produced business-to-business, social media, and digital marketing campaigns
- + Designed and produced digital graphics, marketing materials, flyers, brochures, newsletters, email campaigns, business cards, outdoor signage, and video graphics
- + Worked closely with the sales and leadership teams to develop new marketing content
General Manager
Caribou Coffee
Eden Prairie, Minnesota
02.2013 - 11.2017
- + Developed successful local marketing programs as well as in-store marketing promotions
- + Managed a team of 15+ individuals while increasing overall sales by 18% and maintaining one of the best employee retention rates per manager in the entire company
- + Responsible for business strategy, profit and loss analysis, sales reports, vendor purchasing, inventory management, scheduling, hiring, mentoring, and training new employees
- + Promoted to General Manager within 16 months of initial hire as part-time Team Member
Founder/Owner/Graphic Designer
Nikomis Board Co.
Minneapolis, Minnesota
11.2011 - 12.2016
- + Created the company, defined the business model, developed the brand, created sales and marketing plans, and designed the logo
- + Designed and developed all products and graphic artwork
- Oversaw the production of soft goods from concept to end-user
- + Designed, produced, and executed all marketing content, promotional materials, and social media graphics
Graphic Designer
Imagin Studios
Minneapolis, Minnesota
05.2007 - 11.2011
- + Successfully managed multiple projects simultaneously in a fast-paced work environment, while collaborating and supporting the entire team
- + Responsible for the production of illustrations, artwork files, large-formatted prints, digital graphics, photo edits, layouts, and file preparations
Education
Bachelor of Fine Arts - Industrial Design
University of Wisconsin-Stout
01.2006
Skills
- Adobe Creative Suite: 12 years of experience with Photoshop, Illustrator, InDesign, and Premier
- Other programs and apps: Figma, Wix, WordPress, Google Analytics, SalesForce, ChamberMaster, Excel, Word, PowerPoint, Meta, Canva, and Hootsuite
- Targeted Audience Engagement
- Product Development
- Content coordination
- Website Maintenance
- Brand Messaging
Volunteer Experience
ARLE Adaptive Ski and Snowboard Program, Snowboard Instructor, 2006-12, 2011-03, (seasonal), 5 Years/Winter Seasons
References
References available upon request.
Timeline
Director of Communications
Minneapolis Regional Chamber
01.2022 - 08.2024
Communications Manager
Minneapolis Regional Chamber
01.2022 - 04.2023
Graphic Designer
Freelance
03.2018 - 11.2022
Marketing Assistant/Graphic Designer
HomeServices Insurance
11.2017 - 01.2022
General Manager
Caribou Coffee
02.2013 - 11.2017
Founder/Owner/Graphic Designer
Nikomis Board Co.
11.2011 - 12.2016
Graphic Designer
Imagin Studios
05.2007 - 11.2011
Bachelor of Fine Arts - Industrial Design
University of Wisconsin-Stout
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