Peter Ashton
Southlake,TX
Summary
Dynamic CEO and Entrepreneur with a proven record of building high-performance teams, scaling organizations, and driving substantial growth. Skilled in strategic visioning, operational excellence, and execution, with expertise in negotiation and client relationship management. Successfully secured over $350M in funding for startups and mid-sized companies. Inspirational leader recognized for developing strong teams, elevating brand reputation, and delivering impactful market strategies. Results-driven business executive with extensive experience steering companies toward profitability and innovation while fostering a culture of excellence. Known for a collaborative leadership approach that aligns teams with organizational objectives and drives measurable results. Adept at navigating complex challenges, fostering innovation, and adapting to evolving market conditions with a sharp focus on strategy, growth, and operational excellence.
Overview
11
11
years of professional experience
Work History
CEO
TOG Capital Management
Southlake, TX
01.2023 - 09.2025
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Fostered strong relationships with industry partners to expand business opportunities.
- Developed a high-performance executive team for improved productivity and efficiency.
- Secured financing for critical projects through negotiation of favorable loan terms with financial institutions or investors.
Startup Funding Consultant
Self-employeed
Southlake, TX
01.2022 - 01.2023
- Secured $350M+ in debt and equity financing for 30+ companies, from early-stage ventures to mid-sized firms exceeding $100M in revenue.
- Enhanced client presentations, offering expert guidance on storytelling techniques and visual aids.
- Streamlined the fundraising process, conducting thorough due diligence on potential investors.
- Assisted clients in identifying funding opportunities through extensive market research.
- Improved client satisfaction ratings by consistently delivering high-quality results within tight deadlines.
- Facilitated deal negotiations between startups and investors, ensuring mutually beneficial agreements were reached.
- Evaluated startup viability, conducting rigorous risk assessments and competitive analyses.
- Mentored entrepreneurs in financial management, ensuring effective budgeting and cash flow planning.
- Trained startup teams in pitching best practices, improving overall presentation quality.
- Developed customized funding strategies based on each startup''s unique strengths and needs.
Managing Partner
Peterash Associates
Westlake, TX
12.2019 - 01.2022
- Partnered with a Japanese-American billionaire investor to launch and manage a $30M venture capital portfolio focused on disruptive technology companies.
- Sourced, vetted, and structured investments into 25 high-growth companies across sectors including fintech, software, biotech, and infrastructure.
- Spearheaded deal origination, due diligence, and negotiations, ensuring alignment with long-term strategic and financial objectives.
- Built deep relationships with founders, executives, and co-investors, providing operational support and strategic guidance to portfolio companies.
- Delivered outsized returns by identifying early-stage opportunities, leveraging global networks, and executing disciplined investment strategies.
Investor Relations Manager
AMR Capital
Dallas, TX
01.2019 - 12.2019
- Successfully raised $1M in funding for real estate developments within 120 days of joining the firm.
- Built strong relationships with investors, analysts, and media representatives for increased company visibility.
- Organized and coordinated investor conferences, roadshows, and one-on-one meetings for effective communication and engagement.
- Streamlined investor inquiries response process to enhance stakeholder satisfaction levels.
- Educated new employees about investor relations best practices ensuring consistency within the department.
Health Consultant
Self-employeed
Southlake, TX
01.2017 - 01.2019
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Assisted clients with personal fitness goals through realistic objectives.
- Improved client fitness levels by developing personalized workout plans and monitoring progress.
- Increased client retention through consistent communication, motivation, and support.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Maintained up-to-date knowledge of fitness training methods to inform approach.
Professional Football Player
NFL
01.2015 - 01.2017
- Competed as a Division I football player at Oregon State University; trained for the NFL, CFL, and AFL, including signing opportunities and two years as a free agent pursuing professional football.
Education
Kinesiology
University of North Texas
Denton, TXAssociate of Science - Kinesiology
Oregon State University
Corvallis, ORSkills
- Effective decision making
- Operational excellence
- Customer focus
- Strategic visioning
- Executive presence
- Inspirational leadership
- Client relationship building
- Negotiation
- Relationship and team building
- Leadership and people development
Accomplishments
- Provide strategic counsel to leadership on scaling global food security initiatives, supporting programs that currently impact 1.3M+ people in Africa.
- Guide investment strategies and partnerships to accelerate adoption of regenerative agriculture, empowering farmers to achieve long-term self-sufficiency.
- Leverage global network of investors, entrepreneurs, and policymakers to expand reach and secure resources for large-scale agricultural initiatives.
- Advise on branding, fundraising, and communications to strengthen organizational presence and donor engagement worldwide.
- Support governance, oversight, and accountability efforts to ensure measurable impact, sustainability, and alignment with global development goals.
Timeline
CEO
TOG Capital Management
01.2023 - 09.2025
Startup Funding Consultant
Self-employeed
01.2022 - 01.2023
Managing Partner
Peterash Associates
12.2019 - 01.2022
Investor Relations Manager
AMR Capital
01.2019 - 12.2019
Health Consultant
Self-employeed
01.2017 - 01.2019
Professional Football Player
NFL
01.2015 - 01.2017
Kinesiology
University of North Texas
Associate of Science - Kinesiology
Oregon State University