Peter Bernard
Orlando,FL
Summary
Results-driven luxury spa industry leader with over 10 years of experience in medical-adjacent wellness and premium hospitality environments. Proven track record of driving membership growth, increasing recurring revenue, and elevating client experiences through consultative, value-based leadership while developing high-performing teams.
Overview
11
11
years of professional experience
Work History
General Manager
Serotonin Centers
Winter Park, USA
04.2025 - Current
- Lead all center operations, client experience, and team performance
- Accountable for revenue growth, payroll, inventory, and expense management
- Manage membership engagement and retention through personalized onboarding and education
- Drove new membership acquisition through consultations, community outreach, and relationship building, enhancing community presence
- Recruit, train, and develop a multidisciplinary team across operations, wellness, and client services
- Refined member journey to create seamless, intuitive, and elevated experiences for clients
- Partner with Health Coaches on data-driven client assessments including InBody, nutrition, lifestyle, and recovery metrics
- Utilized KPIs and client feedback to optimize scheduling and flow, improving overall client experience
- Medical Wellness & Anti-Aging Center
Regional Manager
Hand & Stone
Orlando, USA
03.2024 - 04.2025
- Managed P&L performance across three corporate-owned locations, analyzing financials to optimize revenue, payroll, and expenses
- Translated financial insights into operational strategy and performance improvement
- Recruited and developed Spa Managers and leadership teams to enhance operational effectiveness
- Enhanced hospitality standards while maintaining operational consistency and compliance
- Served as a connective leader between executive vision and on-site execution
- Corporate
Operating & Assistant Business Manager
Hand & Stone
Orlando, USA
01.2017 - 01.2024
- Owned sales strategy and tracked key performance indicators to inform management decisions and enhance membership performance
- Implemented training and coaching programs that increased conversion, retention, and team engagement
- Directed day-to-day operations including staffing, scheduling, inventory, and compliance
- Streamlined administrative processes to reduce operational risk
Leadership Roles
Massage Envy
Orlando, USA
01.2016 - 01.2017
- Promoted through leadership roles due to strong sales performance and effective coaching
- Trained teams in consultative selling, service excellence, and member education to enhance client engagement
Concierge / Host
Mandara Spa - Portofino Bay Hotel (Loews)
Orlando, USA
01.2015 - 01.2016
- Secured perfect score on secret shopper evaluation by consistently delivering exceptional service
- Delivered five-star, resort-level guest experiences in a luxury hospitality environment
- Coordinated bookings, addressed guest relations, and executed service recovery to enhance guest satisfaction
Education
Some College (No Degree) - Musical Theater
University of Central Florida
Orlando, FLSkills
- Membership Growth & Retention
- Luxury Client Experience & Hospitality
- Multidisciplinary Team Leadership
- Value-Driven, Consultative Selling
- Financial Performance & Operational Accountability
- KPI & Experience Optimization
- Community Partnerships & Brand Building
- Team leadership
- Service excellence
- Data-driven decision making
- Training development
Accomplishments
- #5 in national sales out of 750+ locations (2023)
- Corporate Mentor of the Year Award (2023)
- Q3 2024 Corporate Excellence Award
- Grew a single location by 198.6% year over year
- Led teams responsible for 2,700+ memberships sold
Timeline
General Manager
Serotonin Centers
04.2025 - Current
Regional Manager
Hand & Stone
03.2024 - 04.2025
Operating & Assistant Business Manager
Hand & Stone
01.2017 - 01.2024
Leadership Roles
Massage Envy
01.2016 - 01.2017
Concierge / Host
Mandara Spa - Portofino Bay Hotel (Loews)
01.2015 - 01.2016
Some College (No Degree) - Musical Theater
University of Central Florida