Peter Canady
NYC
Summary
Dynamic and results-driven SaaS sales leader with over 12 years of experience driving revenue growth and forging strategic partnerships in competitive tech environments. Consistently ranked among the top 3% of performers, excelling in leveraging technical expertise in SEO and marketing automation to enhance sales strategies and client engagement. Career highlights include generating over $10M in pipeline and achieving $1.8M in Gross Transaction Volume (GTV) at Beyond Finance, while setting company benchmarks by acquiring 10 new logos within 60 days at Column Technologies. Recognized with multiple industry awards, including Presidents Club and Advisor of the Year finalist, demonstrating a unique blend of strategic thinking and relationship-building skills honed through managing multimillion-dollar budgets in high-pressure settings. Committed to delivering exceptional client experiences and leading teams to success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Sales Manager- Key Accounts
Beyond Finance
05.2023 - Current
- Drove $1.8M in gross transaction value, exceeding sales targets by 175%.
- Built a strong $10.8M pipeline through strategic partnerships, contributing to overall company growth.
- Led a sales team to achieve 325% of quota by closing 7 high-value deals totaling $325K in a single period.
- 24 direct reports
- Developed and implemented training programs that enhanced team performance and product knowledge.
- Analyzed market trends to identify growth opportunities, driving innovative sales strategies across multiple channels.
- Mentored junior sales staff, providing guidance on best practices and effective selling techniques.
Senior Account Executive
Better Agency
09.2022 - 04.2023
- Drove $100K+ monthly Gross Transaction Value (GTV) through robust SaaS partnerships in the insurance sector.
- Exceeded sales targets, achieving 165% of the sales plan in Q3 and 116% in Q4.
- Increased customer base by 15% by implementing targeted lead nurturing strategies.
Growth & Partnerships
Column Technology
01.2022 - 08.2022
- Spearheaded growth initiatives, achieving a record acquisition of 10 new logos within 60 days of employment.
- Drove $275K in gross total revenue (GTV) by generating and managing 115 new sales leads.
- Enhanced partner onboarding processes, resulting in a 15% increase in partner satisfaction.
Contract Negotiator
The Walking Dead (Lighting Department)
07.2018 - 04.2020
- Managed lighting budgets exceeding $1M per episode, achieving zero equipment losses.
- Negotiated a 20% reduction in rental costs, resulting in over $500K in savings.
- Streamlined production workflows, saving 2,400 labor hours and enhancing operational efficiency by 15% through a new inventory management system.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
Head of Growth and Partnerships
Priority Resolutions
07.2017 - 07.2018
- Designed and executed a go-to-market strategy that positioned Priority Resolutions as a key player in the financial services sector.
- Built sales infrastructure from the ground up, resulting in a 25% revenue overage through strategic partnerships and enhanced lead quality.
- Recruited and mentored a team of 5 Account Executives, leading to a promotion within 9 months and driving significant growth in sales performance.
- Collaborated with cross-functional teams to align product offerings with market demands and customer needs.
- Analyzed customer data to identify trends, driving targeted marketing initiatives for increased engagement.
Senior Corporate Account Manager
Equinox
07.2014 - 07.2016
- Transformed the NYC flagship location into a top-3 revenue generator, achieving a 22% quota overage for 18 consecutive months.
- Led enterprise sales for the launch of the 1 World Trade Center account, securing contracts with major corporations like Moody’s and PwC.
- Innovated the first prenatal fitness program, generating an additional 18% in monthly leads and effectively managed $2M/year in multi-location contracts with C-suite stakeholders.
Education
Executive Program -
Wharton School of the University of Pennsylvania
01.2021
Bachelor of Arts - International Business
Georgia Southern University
01.2014
Skills
- Sales Strategy Development
- SaaS Sales
- MEDDIC Sales Methodology
- Revenue Growth
- Client Relationship
- Building Lead Generation
- Sales coaching
- Negotiation expertise
- Performance tracking and evaluations
- Rapport and relationship building
Websites
Certification
- CSP - Certified Sales Profession
Timeline
Senior Sales Manager- Key Accounts
Beyond Finance
05.2023 - Current
Senior Account Executive
Better Agency
09.2022 - 04.2023
Growth & Partnerships
Column Technology
01.2022 - 08.2022
Contract Negotiator
The Walking Dead (Lighting Department)
07.2018 - 04.2020
Head of Growth and Partnerships
Priority Resolutions
07.2017 - 07.2018
Senior Corporate Account Manager
Equinox
07.2014 - 07.2016
Bachelor of Arts - International Business
Georgia Southern University
Executive Program -
Wharton School of the University of Pennsylvania
Similar Profiles
Paiton TrahanPaiton Trahan
Client Success Agent at Beyond FinanceClient Success Agent at Beyond Finance
Marco FilippettoMarco Filippetto
Financial planning & analysis modeller at Beyond FinanceFinancial planning & analysis modeller at Beyond Finance
Bailey L. RiceBailey L. Rice
Certified Debt Specialist at Beyond FinanceCertified Debt Specialist at Beyond Finance
OUSMANE A. TRAOREOUSMANE A. TRAORE
Project Finance at RITIS GROUPProject Finance at RITIS GROUP
Justin Felipe DiazJustin Felipe Diaz
Summer Symposium Research at New Jersey Institute of TechnologySummer Symposium Research at New Jersey Institute of Technology