Peter Cousin

• 20 years to Current, I have handled Marketing, Advertising, PR, and Web Development for some of the largest companies (among them; Harley-Davidson, Coca Cola USA to name a few).
• Established innovative policies to improve organizational performance and increase customer satisfaction.
• Initiated strategy to drive company growth and increase market share and profitability.

• O My Bath and Body – Virginia Beach and National manufacturer and distributor of Goat Milk cosmetic products nationally.
• 4 Years.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Built a sales team of Independent contractors topping 75. Delivered Marketing development guidelines for the company to follow
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Hired them, trained them, and worked with them to expand their sales and sales for our company.

• 12 Years, Marketing, Advertising, PR, and Web Development
• ITRiBE (company) was used by one-third that developed Picus Communications
• Developed all aspects and creative look and feel of the company to include, including name, logo design, collateral material, website development and maintenance, press releases and press conferences, and strategic positioning of PICUS Communications (later Omega Communications) as a leader in the Telecommunications market
• Developed working relationships with the press core locally and nationally
• Accomplishments included developing an unknown company into a well-known, well-respected communications alternative
• Starting from $300k company income increased to $6 million after year three.
• Proficient in media negotiating and placement, direct mail, and other forms of advertising
• Drove company branding efforts to increase market presence and brand recognition.
• Drove company branding efforts to increase market presence and brand recognition

Adventure Travel Virginia Beach, Virginia

Purchased 25% of Ambassador Travel, hired as CEO. Developed marketing/advertising plan, hired and training of a sales force, and increased corporate business by 28%. Negotiated a franchise agreement with UNIGLOBE.

• Increased awareness of the company and increased sales from three million to five million
• Personal following of two million
• Developed incentive programs, wrote policy manual, wrote a customer service manual, and introduced a quality control department
• Increased revenue by $950k in year two.
• Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.

• 6 years - Marketing / Marketing, Norfolk, VA
• Developed, formulated, and recommended short and long-range marketing and business development plans to contribute to the Association's profitable growth
• Oversaw and guided brand marketing programs to optimize user product experience.
• Boosted website traffic by 45% by creating an integrated social media strategy.
• Establish, coordinate, and conduct ongoing sales training courses, seminars, and sales meetings to include quality of service and provide Senior Management with timely, accurate results of all programs.

• Hired in Wheeling, West Virginia as a salesman responsible for nine markets
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Transferred and promoted to Assistant General Manager of Roanoke, VA market
• Two years brought this market to number one in a corporation of nineteen markets
• Was trained by Xerox in PSS1, PSSII, and ADS
• Successfully trained over 3,000 employees
• Promoted to General Manager
• Creative Displays purchased by Lamar Corporation
• Rejoined Creative Displays of Norfolk
• Sold out entire market and won branch of the year