Summary
Overview
Work History
Education
Skills
Certification
Goals, Highlights and Volunteering
Timeline
Generic

Peter Ellis

White Bear Lake,MN

Summary

25 plus years of experience in sales, sales management, business ownership, and executive management

Knowledgeable sales professional with a solid track record in executive leadership, steering companies toward growth and innovation. Proven ability to implement strategic initiatives and improve operational efficiencies. Demonstrated excellence in team collaboration and strategic decision-making.

Overview

23
23
years of professional experience
1
1
Certification

Work History

PRESIDENT/OWNER

Massmann Geothermal and Mechanical
09.2021 - Current
  • With several sales awards for top level heat pump sales in the US, Massmann Geothermal is the largest Geothermal installer in Minnesota of new construction/retrofit residential and light commercial geothermal HVAC systems
  • Improve overall marketing and sales programs through new sales tools and social media
  • Increased retrofit heat pump sales margins by 10% over the previous ownership
  • VP of the Minnesota Geothermal Heat Pump Association 2022-2023
  • Established a culture of accountability by setting clear expectations and holding individuals responsible for results.

DIRECTOR OF SALES AND MARKETING

Chrom Tech, Inc
11.2018 - 09.2021
  • Responsible for streamlining all sales and marketing activities at Chrom Tech, Inc resulting in increased margins
  • Helped develop the EOS system implementation while sitting on corporate management team resulting in operations and overhead improvements
  • Initiated new marketing/branding program development allowing for faster implementation of sales verticals while increasing new revenue
  • Increased new territory development and staff sales training allowing for better sales rep client engagement
  • Leveraged new manufacturer relationships to increase corporate margins by 5%

Sr. SALES AND MARKETING MANAGER

Activated Research Company (ARC)
11.2017 - 11.2018
  • Responsible for all sales and marketing activities at ARC
  • Trained new sales and marketing reps resulting in increased sales through three new sales verticals
  • Initiated new technical product development allowing for 125K in new revenue
  • Developed new quality system metrics that reduced shipping times to customers
  • Increased direct sales of new product line through international and domestic distribution channels that did not exist in the past
  • Managed sales promotions and marketing strategies on major social media sites.

DIRECTOR OF SALES

PACE ANALYTICAL SERVICES LAB OPS DIVISION
08.2013 - 11.2017
  • Responsible for all sales and capital procurement activities in the $32M Lab Ops Division including sitting on the Pace Analytical sr management team
  • Increased equipment sales and relocation services from zero to 3 million in revenue
  • Led the capital equipment examination role on the corporate acquisition team resulting over 15 lab acquisitions
  • Developed sales and marketing teams for laboratory equipment services, metrology, equipment sales and hazard communication services

DIRECTOR OF SALES

PACE ANALYTICAL SERVICES LAB OPS DIVISION
08.2013 - 11.2017
  • Lab Ops is a consulting and services centered organization focused on analytical/metrology instrument support services, laboratory equipment sales and relocation services, laboratory staffing and consulting services, and regulatory staffing/contingent worker and consulting professional services
  • Responsible for all sales and capital procurement activities in the $32M Lab Ops Division including sitting on the Pace Analytical sr management team
  • Increased equipment sales and relocation services from zero to 3 million in revenue
  • Led the capital equipment examination role on the corporate acquisition team resulting over 15 lab acquisitions
  • Developed sales and marketing teams for laboratory equipment services, metrology, equipment sales and hazard communication services

EQUIPMENT SALES, SERVICES AND PROCUREMENT MANAGER

PACE ANALYTICAL SERVICES LAB OPS DIVISION
01.2002 - 08.2013
  • Developed and trained Lab Ops ISG Equipment and Services sales groups effectively doubling revenue
  • Procured and re-deployed instrumentation to Pace network labs and external clients saving over 20 million in capital equipment costs
  • Introduced B2B sales vertical and new revenue streams to the Lab Ops division
  • Provided over 40 asset valuations for the corporate acquisition team
  • Introduced equipment transport and new equipment service verticals to service analytical instrumentation at companies like 3M, Medtronic, and Boston Scientific

Education

Chemistry and General Studies

MINNESOTA STATE UNIVERSITY
05.1996

Skills

  • Forecasting
  • P&L Management
  • B2B Sales
  • Leadership Development
  • Business Development
  • Marketing Program Development
  • Sales Management
  • Mergers & Acquisitions
  • Process Improvement/EOS/Lean
  • Outside Sales
  • Branding
  • Direct Sales
  • Project Management
  • Sales Coaching

Certification

Action Selling Certified


Training via a multi week course with an exam to determine learned skills. Action selling is one of the best sales training programs I have been a part of. I have trained multiple other sales team members using the principals of action selling for over the last fifteen years of my career.

Goals, Highlights and Volunteering

I have held a variety of leadership roles in the past 25 years. My passion is people development, having my team succeed, overcome, develop new skills, and advance in the organization. I have had as many as 15 direct reports and an organization total size of 18 with a total revenue responsibility of 35M. I have also led efforts away from those organizations as a coordinator and leader of charitable efforts of bicycle stewardship efforts for children, fundraising efforts for Water Missions, the Chrohn's and Colitis Foundation of America, and White Bear Area Food Shelf through ultra-cycling events.

Timeline

PRESIDENT/OWNER

Massmann Geothermal and Mechanical
09.2021 - Current

DIRECTOR OF SALES AND MARKETING

Chrom Tech, Inc
11.2018 - 09.2021

Sr. SALES AND MARKETING MANAGER

Activated Research Company (ARC)
11.2017 - 11.2018

DIRECTOR OF SALES

PACE ANALYTICAL SERVICES LAB OPS DIVISION
08.2013 - 11.2017

DIRECTOR OF SALES

PACE ANALYTICAL SERVICES LAB OPS DIVISION
08.2013 - 11.2017

EQUIPMENT SALES, SERVICES AND PROCUREMENT MANAGER

PACE ANALYTICAL SERVICES LAB OPS DIVISION
01.2002 - 08.2013

Chemistry and General Studies

MINNESOTA STATE UNIVERSITY
Peter Ellis