PETER ERAMO, JR.
Arlington,VA
Summary
Productive, results-driven, and detail-oriented communications and marketing professional with wide-ranging experience working in the arts, culture, media, technology, business, and nonprofit sectors for both high-profile corporations and boutique firms. Proven ability to develop cohesive marketing and promotional strategies, executed by motivated teams with goal-achieving results. Extensive experience in public relations, with proven track record of fostering key relationships, coordinating press releases, and generating engaging and thoughtful media pitches resulting in comprehensive regional and national coverage. Prepared to leverage 20+ years of experience to take on dynamic new role at [Company]. Areas of expertise include:
• Brand Identity and Audience Development
• Digital, Traditional, and OOH Media Planning & Buying
• Search (SEM/SEO), Email, and Social Media Marketing
• Integrated Communications and Purpose-Driven Content Storytelling
• Motivational Leadership and Team Management
• Outreach to existing and new audiences, as well as to diverse audiences
• Strategic Thinking, Adaptability, and Problem Solving
Overview
20
20
years of professional experience
Work History
Marketing & Publicity Director
Folger Shakespeare Library
08.2012 - Current
- Spearhead and supervise the development, integration, and implementation of a broad range of marketing and public relations activities to support the strategic direction and positioning of the institution and its public programs
- Work within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing attendance, subscriptions, and box office revenue each year since 2012
- Responsible for strategic marketing, ad buys, media pitches, and communications efforts leading up to the building's 2023 reopening, following a multi-year renovation project
- Identify appropriate marketing channels and target existing and potential patrons for campaigns
- Supervise and create social media content throughout all social media channels (Facebook, Twitter, YouTube, Instagram, TikTok, Theatre Blog, and the Shakespeare Unlimited podcast)
- Coordinate online and direct mail advertising strategies to increase revenue
- Serve as main point-of-contact for all press inquiries and media interviews
- Manage artistic production and signage from conceptualization to print, coordinate ad trades and design filler for promotion, and supervise promotional video production
- Successfully executed multi-year DEIA marketing-strategy aimed at diversifying attendance at the Folger, welcoming 55% more BIPOC-identifying visitors in 2022-23 than in 2019
- Constructed and executed national marketing and publicity efforts for the Folger's year-long "Wonder of Will" celebration commemorating 400 years of Shakespeare in 2016
- Dramatically increased YouTube, Facebook, Instagram, and Twitter audiences through creative storytelling and strategic marketing initiatives.
- Oversaw the rapid conversion of in-person to virtual programs during the pandemic
Publicity Director & Social Media Coordinator
Signature Theatre
04.2010 - 07.2012
- Served as publicity spokesperson and social media content creator for nationally recognized and Tony Award-winning theater
- Managed all press conferences, opening nights, and special events
- Composed and disseminated all press releases, media advisories, and press kits to all regional and national media outlets
- Reported quarterly media relations reports to staff, Board of Directors, and all artistic teams
- Developed creative content for distribution across social channels to promote the organization and to foster interaction, education, engagement, and discussion
- Managed annual Stephen Sondheim Black-Tie Gala, working alongside the late Mr. Sondheim and other celebrated Broadway personalities
- Supervised all social media efforts for the theater and generated content for weekly e-newsletter, while launching and hosting the Signature audio podcast
- Worked with marketing department on branding strategies.
- Forged strong media relationships to further public relations goals
Director of Public Relations
Terminix
01.2003 - 02.2010
- Supervised the development and execution of media and marketing campaigns to promote brand awareness throughout the northeast United States
- Oversaw team of communications and media relations professionals with focus on achieving PR results
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications
- Improved public awareness and increased traffic and sales through implementation of strategic marketing campaigns
- Directed ideation, creation, and development of all publicity outreach and consumer awareness stratagems
- Produced and distributed internal and external communications
- Developed innovative pitches to generate and secure consistent media placements in key publications nationally, regionally, and trade
- Managed in-house team of twelve for media opportunities, social media content, and messaging to all clientele
Education
Master of Arts - English, Secondary Education
Columbia University
New York, NY2001
Bachelor of Arts - Theatre Arts & English
Hofstra University
Hempstead, NY1999
Transferred -
New York University
New York, NY1992
Skills
- Integrated Marketing and Storytelling
- SEM, CRM, and Media Buys
- Budget Management
- Video Production
- Social Media Content Creation
- E-newsletters and Email Marketing
- Testing and Optimization
- Copywriting
- Google AdWords and Analytics
- Paid Social Media Advertising
- Corporate Branding and Visual Identity
- Internal and External Communications
- Story Pitching and Media Relations
- Strategic Development
- Project Management
- Wordfly, Blackbaud, Constant Contact, Vocus, & Canva
ADDITIONAL PROFESSIONAL EXPERIENCE
Senior Account Executive • Rowland Communications Worldwide • New York, NY • 1999 – 2002
Account Executive • Richard Laermer Media • New York, NY • 1997 – 1999
Account Coordinator • Rubenstein Associates, Inc. • New York, NY • 1995 – 1997
Account Executive • Jeffrey Richards Associates • New York, NY •1994 – 1995
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing & Publicity Director
Folger Shakespeare Library
08.2012 - Current
Publicity Director & Social Media Coordinator
Signature Theatre
04.2010 - 07.2012
Director of Public Relations
Terminix
01.2003 - 02.2010
Master of Arts - English, Secondary Education
Columbia University
Bachelor of Arts - Theatre Arts & English
Hofstra University
Transferred -
New York University
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