Award-winning copywriter with ten years of experience driving results in both digital and traditional media. I’ve crafted unique brand voices for Fortune 500 companies, developed first-of-its-kind partnership campaigns, and surpassed KPI goals for even the most challenging client briefs. Check out my work at PeterEstermann.com.
Developed 360 campaigns to meet Amazon's global Workforce Staffing needs. Increased unique visitors to job search websites by 51% year over year, despite a 79% decrease in media spend.
Revolutionized Meta’s corporate training program by creating an episodic video series that was so popular, employees hosted watch parties and wrote fan fiction (yes, really).
Led the concepting and copywriting for T-Mobile’s professional sports partnerships— developing video, radio print, and web creative for national campaigns.
Developed social media brand voices for Intel, Mazda, and Beef. It’s What’s for Dinner. Also concepted, wrote, and produced original video content to increase engagement.
In under eighteen months, a single project assignment from Alaska Airlines grew to becoming the brand’s loyalty AOR.. During that same time, I grew a single Amazon email assignment into a $1MM+ account.
Copywriting for short form, long form, social media, websites, digital banners, direct mail, and email; brand guidelines development; video, and radio script writing