Peter Franco
Malibu,California
Summary
I am a legacy contributor to the Cannabis industry. Having started experimenting in 1984 I started the first indoor grow back in 1990 never turning back. Continuing to solidify an extensive knowledge of Cultivation.
Sunset Growers, started out as a California non-profit mutual benefit corporation, licensed in 2009 under California's Medical Marijuana act of 1996 through the California Department of Health Services. As a licensed non-profit LLC under the State of California SG was a fully compliant Medical Cannabis Co-operative until the laws changed creating the Adult Use Market in the State of California. SG changed its status to a for profit company to become a compliant legal licensed Cannabis operator under the new regulations.
Hailed from Detroit a life long entrepreneur I moved to Los Angeles to gain experience as a coastal cultivator. I amfocused on safe growing practices, stricter standards for
healthier crops and clean cannabis.
Overview
23
23
years of professional experience
1
1
year of post-secondary education
Work History
Producer
DE1X | Detroit Encoding | Eunox Corporation
01.1999 - 01.2006
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Presented production ideas and determined creative scenarios for production and delivery.
- Developed schedules for production, editing and duplication for timely delivery.
- Maintained project costs through careful budgeting and monitoring of expenditures.
- Developed project budgets and managed production costs.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Orchestrated license agreements for music and footage, talent releases and distribution contracts.
- Identified target audience and created sales funnel.
- Improved [Type] production company operations and profitability by applying new technologies and fostering evolution of production standards.
- Followed up with customers after sale to maximize satisfaction.
Cannabis Concierge
Self-employeed
1984 - 01.2006
- Greeted customers, helped locate merchandise and suggested suitable options.
- Answered customer questions about products and services, helped locate merchandise and promoted key items.
- Listened to customer needs and desires to identify and recommend optimal products.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
Startup Founder | New Business Development
Sunset Growers LLC
02.2018 - 04.2021
- Created organization's mission and vision statements for investors.
- Studied market to determine optimal services and to capitalize on emerging opportunities.
- Created approaches to purchase and modify existing Farms as well as build from ground up.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Investigated and addressed business development challenges to proactively mitigate problems.
Cultivation Manager
Dieffe | True Classic | Sunset Growers
05.2013 - 06.2019
- Explained and demonstrated working techniques, practices and safety measures for workers.
- Supervised workers engaged in cultivation and harvest.
- Worked on cultivation plans for crop production operations.
- Maximized operational profits by closely inspecting crops, assessing quality and identifying problems such as disease or insects.
- Adjusted production strategies to account for changing factors such as market factors.
- Used recognized breeding practices to stabilize and improve stock.
- Spearheaded efficiency improvements targeted on optimizing crop production and exceeding financial targets.
- Purchased supplies.
- Led team of 20 skilled and unskilled farm personnel.
- Developed advanced understanding of farm operations, purchasing needs and labor requirements.
- Purchased regular supplies and special equipment, livestock or tools as part of skilled management of $[Amount] budget.
- Completed [Timeframe] structural inspections to determine maintenance requirements and organize repairs.
- Implemented [Type] cultivation process to improve efficiency and profitability.
- Analyzed soil to measure pH, minerals, and organics to judge best fertilizer and amendments for maximum crop production.
- Planned schedule for crop rotation, plantings and harvest.
- Worked closely with employees to improve practices, techniques and safety choices, optimizing performance and minimizing waste.
IndoorCultivation Operator
Sunset Growers
05.2006 - 05.2013
- Planned schedule for crop rotation, plantings and harvest.
- Worked on cultivation plans for crop production operations.
- Maximized operational profits by closely inspecting crops, assessing quality and identifying problems such as disease or insects.
- Adjusted production strategies to account for changing factors such as market and increasing utility costs.
- Used recognized breeding practices to stabilize and improve stock.
- Spearheaded efficiency improvements targeted on optimizing crop production and exceeding financial targets.
- Purchased supplies such as seed, pesticides and fertilizer.
- Led team of [Number] skilled and unskilled farm personnel.
- Completed [Timeframe] structural inspections to determine maintenance requirements and organize repairs.
- Analyzed soil to measure pH, minerals, and organics to judge best fertilizer and amendments for maximum crop production.
Education
Non-degree Bachelor of General Studies - Business, Psychology, Economics
I enrolled as a non-degree student so I was able to customize a unique curriculum based on my Entrepreneurial interest.
My focus was Economics, Business and Business Psycolgy
Cannabis For All - Cannabis
02.2022 - Current
Interpening: Cannabis Sommelier Certification
Cannabis Consulting Training
Extraction and Concentrates
High School Diploma -
1984
Skills
- Leadership and People Development
- Feasibility Studies
- Policy and Procedure Development
- Entrepreneurial and Innovative
- Integrity and Transparency
- Business Planning
- Strategic Partnership
- Employee Motivation and Performance
- Project Management
- Thrive Under Pressure
Timeline
Trichome Institue - Cannabis For All , Cannabis
02.2022 - Current
Startup Founder | New Business Development - Sunset Growers LLC
02.2018 - 04.2021
Cultivation Manager - Dieffe | True Classic | Sunset Growers
05.2013 - 06.2019
IndoorCultivation Operator - Sunset Growers
05.2006 - 05.2013
Producer - DE1X | Detroit Encoding | Eunox Corporation
01.1999 - 01.2006
Cannabis Concierge - Self-employeed
1984 - 01.2006
University of Michigan - Ann Arbor - Non-degree Bachelor of General Studies, Business, Psychology, Economics
Grosse Point South High School - High School Diploma,
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