Peter Gamarra
Miami,USA
Summary
Accomplished Events Director with 15+ years of success producing immersive brand experiences, global conferences, and high-profile activations for Fortune 500 brands. Proven ability to lead cross-functional teams, manage multi-million dollar budgets, and deliver results across B2B/B2C channels. Known for creative strategy, operational excellence, and elevating brand impact.
Overview
18
18
years of professional experience
Work History
Director of Event Marketing
4EON Marketing Agency
Miami, FL
01.2023 - Current
- Directed 360-degree events and experiential campaigns for luxury and lifestyle brands including Bvlgari, Hugo Boss, Kate Spade, Carrera, Dior & Tommy Hilfiger.
- Managed a Coachella activation for Carrera, increasing brand engagement by 11%.
- Produced high-profile activations featuring influencers and celebrities, boosting visibility and media coverage.
- Led a month-long luxury activation for Bvlgari, exceeding KPIs among press, media, and influencers.
- Spearheaded the agency-wide rebranding and led hiring, mentorship, and development of internal team.
Senior Events Manager
Opus Agency
Remote
01.2022 - 01.2023
- Led workstreams for large-scale SaaS global events including: AWS re:Invent, re:Inforce, Global Sales Summit, Salesforce and Slack World Tours.
- Managed logistics for events with up to 60,000 attendees and $10MM+ budgets.
- Negotiated vendor contracts yielding 5% cost savings.
- Delivered full-cycle event execution from strategy through post-event reporting.
Tradeshows & Events Manager
Cosentino
Miami, FL
01.2019 - 01.2022
- Managed events across North & Latin America for this global luxury brand.
- Produced corporate meetings, galas, conferences, product launches, grand openings, large scale tradeshows, virtual programs, sponsorships and VIP experiences.
- Increased B2B sales by 12% through virtual programing during the pandemic.
- Developed digital campaigns with over 30% engagement.
- Led strategy for signature conferences with annual budgets of $2.5MM. Boosted attendance by 22% and event revenue by 18% via innovative sponsorship strategies.
- Conceptualized, lead and trained teams in 50 stores across North America on the planning and execution of high-end product launch events twice a year.
Meetings and Events Manager
A Plus Meetings & Incentives
Miami, FL
01.2015 - 01.2019
- Planned global incentive trips, activations, and high-end client events in various continents.
- Managed $5MM programs and global roadshows for clients including AT&T, DirecTV, DHL, Staples, Greenberg Traurig, Coca Cola, etc.
- Developed vendor relations resulting in 15% average savings.
- Worked to understand client’s needs and developed high-level programs for C-level executives, recognized and awarded by AT&T and DirecTV leadership teams.
- Designed creative programs achieving 100% satisfaction in attendee surveys, while focusing and tracking ROI.
Meetings and Events Planner
Apple Inc.
Miami, FL
01.2013 - 01.2015
- Planned over 100 events annually with a primary focus in Latin America, U.S. and Canada.
- Sourced and created partnerships with hotels, unique venues and Destination Management Companies in various countries.
- Responsible for site selection and streamlined preferred vendors in several regions.
- Managed Apple’s global events with up to $4MM budgets, targeting cross-lines of businesses and senior leadership.
- Achieved 22% savings through streamlined vendor strategies.
- Selected by senior leadership as an iWow award winner, for excellence in client service and program execution.
Marketing & Events Specialist
SunTrust Banks
Washington, DC
01.2007 - 01.2013
- Responsible for all event management; from design, content and execution focusing strategically on business development, client retention and brand awareness.
- Planned over 30 corporate and VIP events annually, generating 400% ROI on high-net-worth campaigns.
- Led all event strategy, logistics, and execution for marketing division with $500K budgets.
- Developed and executed marketing budget plans with total savings of 12% annually.
- Top 10% performance ranked; spearheaded American Heart Association’s Heart Walk event and fundraising ($250K).
Education
B.A. - Marketing
George Mason University
Fairfax, VASkills
- Strategic Event Planning
- Experiential Marketing
- Budget Management
- Sponsorship & Partnership Development
- Vendor Relations
- Cross-functional Team Leadership
- B2B/B2C Campaign
- Corporate Communications
- Contract Negotiations & Execution
- Event Sponsorships
Technical Skills Languages
Salesforce, Monday.com, Slack, MS Office Suite, G-Suite, Google Drive (docs-sheets-forms-slides), Canva, Facebook, Instagram, TikTok, Cvent, Starcite, Salesforce, On24, Zoom, GoToWebinar, Webex, Fluent in English & Spanish, Basic Portuguese
Professional Highlights
- Managed event workstreams for AWS programs with attendance up to 60,000 and budgets exceeding $10MM.
- Spearheaded Coachella brand activation for Carrera, increasing engagement by 11%.
- Reduced costs by 16% while increasing ROI across multi-market product launches.
- Managed full lifecycle of luxury events for Bvlgari, Boss and Tommy Hilfiger.
- Elevated agency presence with rebranding initiative, driving new leads and traffic.
Timeline
Director of Event Marketing
4EON Marketing Agency
01.2023 - Current
Senior Events Manager
Opus Agency
01.2022 - 01.2023
Tradeshows & Events Manager
Cosentino
01.2019 - 01.2022
Meetings and Events Manager
A Plus Meetings & Incentives
01.2015 - 01.2019
Meetings and Events Planner
Apple Inc.
01.2013 - 01.2015
Marketing & Events Specialist
SunTrust Banks
01.2007 - 01.2013
B.A. - Marketing
George Mason University