Peter Gehring

Leads the user experience research, product design and development of Florida Blue’s member experience with a focus on the Understand What I Bought member journey.

• Revamped work strategies and processes to streamline omnichannel user experiences, resulted in exceeding annual customer satisfaction targets and reduction in call volume.
• Designed and launched a fully interactive self-service education tool that was recognized by senior leadership to provide measurable annual savings in preventable ER visits.
• Supervised design and production staff developing innovative designs for Florida Blue projects while managing deadlines.
• Conduct market research and analysis to identify and design customer experience opportunities and future business strategies.
• Managed omnichannel campaigns with specific focuses in order to meet customer needs and creative visions.
• Evaluated and contributed to creative team ideas and translated into actionable project plans and deliverables.

Oversaw full teams of UX & UI product designer, architects, writers, and content developer in the design of FirstNet, a government contract focused on providing first responder personnel a comprehensive communication ecosystem.

• Led the product design and developed a lifecycle strategy to streamline framework for continuous agile improvements to a multitude of communication tools and account management systems.
• Managing multiple trains of projects with Scaled agile methodologies, developing a design system & library, & growing a healthy backlog.
• Delivered and launched a full end-to-end communication network and account management product within 18 months of initialization.
• Increased user engagement adoption by 2000%+ within one year of launch, exceeded business projected growth reaching 1M users in 2019, through outreach market research to streamline onboarding design.
• Collaborated with outside agencies to manage external creative project progress and milestones in sync with internal development.
• Planned art and design requirements for FirstNet UI/UX artists, content writers, development teams and creative management companies.
• Established procedures and quality standards for department to manage brand and legal consistency across a variety of platforms, web portals and mobile applications.

Managed UI/UX and graphic design development and lifecycle operations utilizing user research to redesign AT&T's consumer website and advertising materials.

• Devised processes to boost long-term business success, significant cost savings and improved reporting by building strategic frameworks and repeatable design systems, resulting in an increase in speed-to-market by 100% in less than 6 months.
• Hired and trained a diverse team of contractors and full-time content writers, art directors, and designers, along with multiple creative agency contributors.
• Directed design ideation to develop strong, engaging content to elevating brand and user experience.
• Developed responsive web design component library to streamline repeatable design efficiencies & simplify creative lift.
• Established positive and effective communication among design staff, organization leadership and production teams, reducing miscommunications and missed deadlines.

Created marketing and interactive multimedia content for engagement campaigns aimed at expanding the customer base for Walt Disney Studio’s proprietary video streaming application, Movies Anyway.

• Creative marketing point-person on multi-million dollar led gen marketing and engagement campaigns responsible for creative ideation, development, and executional strategy.
• Established effective content creation strategies and streamlined creative process to effectively target and unite fragmented audience demographics for improved customer retention and engagement.
• Produced fresh, aesthetically pleasing, easily producible and research-based creative content, securing 1.77M+ monthly social media & digital content impressions, and resulting in 30%+ increase in user engagement.
• Worked closely with clients and Creative Director(s) to directed design of product packaging, ads and marketing materials to achieve consistency throughout multiple platforms and retail locations, resulting in generation 6M+ impressions and 25% increase in led generation within 3 months.
• Built and deployed strategic approaches in marketing and branding to enhance product sales across digital streaming partners Apple, Amazon, Vudu, Google, and Microsoft.
• Utilized writing, editing and proofreading skills to produce original, creative content for all public-facing promotional advertisements and marketing materials, including but not limited to weekly e-newsletters, PR articles, digital ads, and physical in-store products.
• Collaborated with web & mobile development team to enhance UI/UX of digital streaming platform, as well as plan development release schedule.
• Maintained timeline and budget guidelines for daily operations and all projects.

Generated and negotiated sponsorships with related and partnering entities to enhance marketing objectives, while directing creative content development for worldwide marketing campaigns for the leading provider of streaming entertainment.

• Created brand-consistent marketing creative content to promote a unified appearance across diverse partnerships and creative deliverables.
• Produced thousands of marketing & advertisement materials, including but not limited to videos, interactive OTT experiences, 3D billboards, and countless digital banners.
• Negotiated deals with key partners including Apple, Nintendo, Microsoft, and Samsung to attain in-kind marketing placement deals to increased in-kind partner marketing placements by 500%+ over 4 months.
• Optimized audio/video development strategy and implementation of new tools with content partners to increased delivery of design assets by 300% within 3 months with contractual approved marketing assets and usage.
• Promoted to Global Partner Marketing Manager from Marketing Coordinator due to outstanding client and stakeholder relationship management performance.

Managed the creation of priority audio/video marketing content for Warner Home Entertainment, including partner brands HBO, BBC, Warner Television, Warner Games, and Warner Classic to increase awareness of upcoming film and television releases.

• Shaped and managed end-to-end development of cinematic trailers, television spots, and digital media in sync with concurrent, time-sensitive marketing calenders.
• Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of creative reviews and approvals for all audio and video files, resulting in a 25% savings in production costs per quarter.
• Fostered positive, long-lasting relationships with key creative agencies and production house allowing for fluid communications and flexibility with delivery timelines.
• Conducted all final reviews and edits of creative to ensure all content and visual artistry were of the highest quality and consistent with brand and industry standards.
• Collaborated with industry contacts to secure all 3rd party, financial, legal, and MPAA approvals
• Managed media calendars, promotional partnership placements, developed creative timelines and conducted weekly editorial reviews.