Peter Gosling
Rye Brook,NY
Summary
Accomplished Creative Director with over 15 years of experience leading strategic marketing and creative initiatives. Demonstrated success in building and managing high-performing teams, driving revenue growth, and executing comprehensive global marketing strategies for B2B SaaS companies. Proven ability to interpret client needs, develop innovative solutions, and deliver exceptional creative work aligned with business objectives.
Overview
20
20
years of professional experience
Work History
Principal
Gosling Media, LLC
10.2018 - Current
- Founded and grew agency to generate $1M+ revenue annually, acquiring and serving 70+ clients including B2B SaaS firms.
- Directed comprehensive marketing strategies for Big Language Solutions, overseeing multidisciplinary teams to deliver high-performing creative solutions.
- Collaborated with clients to develop strong branding and messaging strategies, optimizing ROI and revenue outcomes.
VP, Global Creative
MediaMath
03.2014 - 12.2018
- Built and Directed an Industry-Leading Creative Team: Established and nurtured a top-performing creative team focused on B2B SaaS solutions, building capabilities from the ground up to support global marketing and sales initiatives.
- Led Successful Rebranding Initiatives: Spearheaded the comprehensive rebranding of MediaMath's product and brand portfolio, ensuring alignment with market trends and customer needs to enhance brand recognition and value.
- Managed Creative Services for Global Marketing and Sales Teams: Oversaw creative services delivery to support global marketing and sales objectives, collaborating closely with cross-functional teams to align creative strategies with business goals.
- Drove Strategy and Development of Paid and Owned Marketing: Led the strategic planning and execution of MediaMath's paid and owned marketing activities, leveraging data-driven insights to optimize campaign performance and drive revenue growth.
Creative Director
Blip Networks (Acquired By Maker Studios)
07.2010 - 03.2014
- Promoted to the management team in June 2012, overseeing all aspects of the Creative Services team to develop custom advertising solutions.
- Conceptualized and designed innovative advertising units with a strong focus on user engagement, incorporating social media, submission forms, APIs, database connections, and multiple videos.
Web Designer / Developer
Vibrant Media
10.2009 - 07.2010
Custom advertising solutions. Website design and dev. Produce sales and marketing materials and tools.
Designer
Realbuzz.com
08.2004 - 03.2009
Graphic design, web design, flash applications, advertising.
Education
Bachelor of Arts - Media Production
Northumbria University
Newcastle-Upon-Tyne, UK2004
BTEC, Art & Design - Art
West Cheshire College
Chester, UK2001
Skills
- Creative Vision & Strategy Development: Proven ability to define and execute creative visions that align with client business objectives, driving brand integration and creative strategy
- Client Relationship Management: Skilled in interpreting client briefs, understanding strategic and business needs, and delivering best-in-class creative concepts while ensuring client satisfaction
- Hands-On Creative Execution: Experienced in overseeing and directly executing creative work across various mediums including video production, animations, graphic design, websites, and event creative
- Talent Acquisition & Team Leadership: Demonstrated success in identifying and nurturing top creative talent, leading and managing creative and production teams to deliver exceptional results
- Business Acumen & Strategic Planning: Strong understanding of agency business objectives, adept at guiding the agency to meet strategic goals and drive revenue growth through innovative creative solutions
- Data-Driven Decision Making: Skilled in leveraging data analytics and insights to inform creative strategies, optimize campaigns, and drive measurable results for clients
- Collaborative Approach & Communication: Proven ability to collaborate cross-functionally with internal teams, clients, and stakeholders to ensure seamless project execution and successful delivery of creative solutions
- Self-Motivation & Interpersonal Skills: Entrepreneurial spirit with a passion for agency brand development, business growth, and cultivating a collaborative and innovative work environment
Timeline
Principal
Gosling Media, LLC
10.2018 - Current
VP, Global Creative
MediaMath
03.2014 - 12.2018
Creative Director
Blip Networks (Acquired By Maker Studios)
07.2010 - 03.2014
Web Designer / Developer
Vibrant Media
10.2009 - 07.2010
Designer
Realbuzz.com
08.2004 - 03.2009
Bachelor of Arts - Media Production
Northumbria University
BTEC, Art & Design - Art
West Cheshire College
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