Peter Griffin
Austin
Summary
Dynamic Media Buyer with a proven track record over 12 years of experience. Meta Ads specialistic (Facebook and Instagram ads), with an emphasis on chat funnels. My innovative approach consistently delivers results in competitive markets.
Overview
17
17
years of professional experience
Work History
Media Buyer
Self-employed
01.2013 - Current
- Specialize in Meta Ads (Instagram, Facebook) for online fitness and nutrition coaches.
- Have managed AdWords, Bing Ads, and Facebook Ads campaigns for national clients across a variety of industries.
- Thoroughly audit and analyze clients' existing campaigns to create an integrated strategy designed to help clients maximize the return on their advertising budget.
- Specialize in advanced ad writing, testing systems, and strategies.
- Helped drive over 450% more leads at a 50% lower cost per lead for a property development client with over $100,000 in monthly spend.
- Helped drive over 400% more leads at a 70% lower cost per lead for a wedding planning and vendor locating client.
Pay-Per-Click Marketing Contractor
Point It
04.2013 - 06.2013
- + Created and helped manage PPC campaigns for a very large tech client with over 1 million in monthly spend, as part of an expansion into new markets.
Pay-Per-Click Marketing Contractor
Voltage Search Media
03.2013 - 06.2013
- + Increase sales over 300% for one client in a 30 day period while maintaining ROI goals (from 30k monthly spend to 100k monthly spend).
- + Managed PPC accounts for 3 eCommerce clients: a women's clothing retailer, a luggage company, and an outdoor store.
SEM Ad Manager
QualitySmith, Inc
09.2011 - 05.2012
- + Managed over 1 million pay-per-click ads for two websites each with hundreds of campaigns across Google and Bing search, content and mobile networks for in-house online marketing department with 300k+ in monthly spend.
Search Engine Marketing Specialist
QualitySmith, Inc
09.2010 - 09.2011
- + Managed siding-specific campaigns (campaign creation, bidding, A/B ad testing, content placements, negative keywords, search query reports, expansion, etc)
Managing Editor
The Hill News
01.2008 - 05.2008
- + Co-directed operations of weekly student-run newspaper.
- + Wrote weekly editorials, staff interviews and feature articles.
- + Awarded Lotus A. Ingalls Memorial Award in Journalism.
Education
Bachelor of Science - Psychology, English
Saint Lawrence University
01.2008
Skills
- Facebook Ads
- Instagram Ads
- Manychat
- Google Ads
- Youtube Ads
- Bing Ad
- Automation (Zapier, Makecom, n8n)
- Botpress
- Open Ai API
- Veo 3
- Midjourney
- Roo Code
- Codaio
Timeline
Pay-Per-Click Marketing Contractor
Point It
04.2013 - 06.2013
Pay-Per-Click Marketing Contractor
Voltage Search Media
03.2013 - 06.2013
Media Buyer
Self-employed
01.2013 - Current
SEM Ad Manager
QualitySmith, Inc
09.2011 - 05.2012
Search Engine Marketing Specialist
QualitySmith, Inc
09.2010 - 09.2011
Managing Editor
The Hill News
01.2008 - 05.2008
Bachelor of Science - Psychology, English
Saint Lawrence University
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