Peter Guiffre

Effective Marketer bringing over 7+ years of B2B and B2C marketing experience across the Financial, Automotive and Real Estate sectors. Proven successes in developing and executing strategic campaigns, driving business growth, enhancing brand awareness, and fostering strong client relationships in competitive markets on the local and national level.

• HubSpot Certification
• OSHA-10 Certification
• YEXT Hitchhikers Certification
• TD Wealth ACT

To the Hiring Manager,

I am excited to express my interest in the full-time position at your company. I came across

your information through your website and would be thrilled to contribute to your team.

With over seven years of experience in marketing—spanning agency and brand-side

roles—I have demonstrated a proven ability to develop and execute data-driven, omni-

channel campaigns that deliver measurable results. My passion for innovation and expertise

in digital marketing position me as an ideal candidate to support your company's growth

from the outset.

Since November 2022, I have been serving as a Marketing Manager at TD Wealth, TD

Bank’s North American wealth division. There, I work on the Strategy Engagement team to

drive conversions and leads across various product suites. My role involves collaborating

closely with business units and internal partners—including analytics, site implementation,

product owners, digital architects, and financial advisors—to build infrastructure and

introduce new ideas that foster growth. Notably, I led the development of TD Wealth’s first-

ever cash offer campaign and created comprehensive weekly and monthly performance

reports for senior leadership, analyzing upper to lower funnel conversions.

Prior to this, I spent two years at Mediahub Global in New York City, beginning as a Media

Planner for Navy Federal Credit Union—the agency’s largest client. I managed day-to-day

activities and oversaw junior team members, gaining experience across multiple product

lines such as Auto, Credit Cards, Mortgage, and Student Loans. In May 2021, I was

promoted to Senior Media Planner, focusing on JetBlue Airways and Barclays Card

campaigns. I collaborated with creative and digital teams to craft innovative brand

campaigns that increased awareness and ownership across channels.

In March 2022, I stepped into the role of Media Supervisor, overseeing campaigns for Navy

Federal and Century 21 Real Estate. This position emphasized analytics, where I worked

with multi-touch attribution tools like Visual IQ to assess media effectiveness in driving

conversions and new customer acquisition.

From 2018 to 2020, I was an Assistant Strategist at OMD USA on the Nissan account. My

responsibilities included coordinating with vendors and clients, conducting competitive

research, and developing go-to-market strategies and RFP responses. This experience

further honed my strategic thinking and ability to manage complex campaigns in a fast-

paced environment.

Additionally, I interned in Public Relations at the Feinstein Institute in 2017, where I

contributed to updates, press releases, and newsletters, gaining foundational experience in

communications and storytelling.

I am a quick learner, committed to continuous growth, and eager to bring my expertise and

enthusiasm to your team. Thank you for considering my application. I look forward to the

possibility of contributing to your company's success.

Best regards,

Peter Guiffre