Peter Hottenstein
406 Maple Street, Mill Valley,CA
Summary
Sales Director with a strong track record of building high-value partnerships across legal, multi-family, B2B, tech, healthcare, and retail sectors. Expert-level multichannel sales and cross-functional collaboration leading to client success and retention and long-term growth. Skilled in crafting data-driven marketing strategies that deliver clear, measurable impact.
Overview
17
17
years of professional experience
3
3
Certification
Work History
Sales Director – West
Simpli.fi
Remote
01.2023 - Current
- Drive regional revenue strategy across the Western U.S., leading enterprise and mid-market adoption of Simpli.fi’s programmatic solutions including addressable programmatic, streaming TV, unstructured data-targeting, and ABM capabilities.
- Position Simpli.fi as a strategic partner for agencies and brands by diagnosing business challenges, building data‑driven media plans, and delivering measurable outcomes tied to acquisition, awareness, and attribution KPIs.
- Develop vertical‑specific sales strategies across Healthcare, B2B, Legal, Real Estate, Retail, and Automotive to drive consistent pipeline expansion and shorten sales cycles.
- Collaborate closely with Client Services to ensure campaign excellence, optimization efficiency, and long-term revenue retention.
- Introduce thought-leadership narratives and competitive POVs that strengthen Simpli.fi’s position against competing DSPs, resellers, and digital ad agencies.
- Grow revenue across existing accounts while driving new-logo acquisition through disciplined prospecting, consultative discovery, and multithreaded deal strategies.
- Guide agencies through first-party data activation, cookie-less targeting strategies, and advanced measurement frameworks, leveraging Simpli.fi insights, LiveRamp integrations, and storefront/visit attribution.
Digital Sales Manager
Bonneville International
Daly City, USA
01.2021 - 01.2023
- Drove 4x expansion in digital extension revenue by redesigning the GTM strategy and developing training frameworks that strengthened the sales team's expertise and cross-functional execution.
- Managed digital fulfillment and operations teams, maintaining a 93% client retention rate through proactive optimization and communication.
- Led high‑value proposal development for enterprise advertisers with $1M+ annual budgets across CTV, audio streaming, display, and social.
- Partnered with engineering, vendors, and data providers to expand 1P insights and strengthen campaign attribution.
National Digital Account Manager
Entercom/Audacy, Inc.
San Francisco, USA
01.2020 - 01.2021
- Managed national C‑level marketing relationships and aligned corporate brand objectives with Audacy’s digital media solutions.
- Developed omnichannel marketing strategies leveraging O&O podcasting, video, digital audio, display, and extensions.
- Served as the cross-functional hub between sales, marketing, production, and operations to ensure seamless campaign execution and achievement of growth marketing objectives.
Digital Sales Manager
Entercom/Audacy, Inc.
San Francisco, USA
01.2019 - 01.2020
- Oversaw a $5M digital book of business, accelerated growth and retention by applying advanced product knowledge and optimizing operational processes.
- Executed national digital strategy at the regional level, defined ICPs to sharpen prospecting, and drove greater adoption of digital solutions among traditionally broadcast-focused clients.
- Built and mentored a high-performing digital support team, improving campaign quality, workflow efficiency, and overall execution standards.
Senior Digital Marketing Consultant
Digital First Media (Adtaxi Automotive)
San Jose, USA
01.2011 - 01.2019
- Served as strategic marketing advisor to Tier II & III automotive groups, supplying agency‑level digital advertising, e‑commerce, and full‑funnel attribution solutions.
- Built omnichannel campaigns across Search, Programmatic Display, OTT, Native, Social, and targeted email to drive lead‑generation performance.
- Leveraged DFM’s 56 O&O news properties to strengthen local audience connectivity and dealership visibility.
- Exceeded annual revenue goals for nine consecutive years (2011–2019).
Education
B.A. - Political Science and Government
Syracuse University
Syracuse, NYSkills
- Multichannel Sales and Account Management
- Cross-Functional Collaboration
- Relationship Building and Consultative Selling
- Trade Show Representation
- KPI Analysis and Performance Evaluation
- Business Development and Lead Generation
- Marketing Strategy and Data-Driven Marketing
- Strategic Thinking and Sales Strategy Development
- Sales Software Proficiency and Key Account Targeting
Websites
Certification
- Talent Focused Management – Center for Sales Strategy (2021)
- Amazon DSP Campaigns – Advanced Programmatic Certification
- Google Ads Certification
Volunteer Experience
Environmental Traveling Companions (etc.org)
Providing outdoor adventure access for individuals with disabilities and under‑resourced youth.
White Water Trip Leader | Operations
Timeline
Sales Director – West
Simpli.fi
01.2023 - Current
Digital Sales Manager
Bonneville International
01.2021 - 01.2023
National Digital Account Manager
Entercom/Audacy, Inc.
01.2020 - 01.2021
Digital Sales Manager
Entercom/Audacy, Inc.
01.2019 - 01.2020
Senior Digital Marketing Consultant
Digital First Media (Adtaxi Automotive)
01.2011 - 01.2019
B.A. - Political Science and Government
Syracuse University