Summary
Overview
Work History
Education
Skills
Websites
Mentorship
Timeline
Generic

Peter Kolbitz

New York,USA

Summary

Brand Marketing Manager with extensive experience at Nike, achieving an 86% revenue increase through innovative event planning and strategic marketing initiatives. Expertise in consumer experience and team development, enhancing brand visibility and driving cross-functional collaboration to meet ambitious objectives.

Overview

13
13
years of professional experience

Work History

Brand Marketing Manager

Nike
New York, NY
12.2021 - Current
  • Increased Nike by You sales by 31% to a multi-million-dollar program within 5 months of holding position
  • Currently expanding to other global cities as well as creating a special partnership with the NFL
  • Manages multi-retail store operation, activations enhancing brand visibility driving sales growth across New York
  • Oversaw regional budget management, optimizing resource allocation to support marketing initiatives while achieving financial targets
  • Piloted the Grab n Go market service, resulting in an 11% increase in weekly forecast and $200K in weekly revenue
  • Created a new event program for Nike by You, driving annual revenue of $8 million plus - an 86% increase with a $10,000 annual budget
  • Negotiated contracts with vendors, resulting in a 33% cost reduction without compromising event quality
  • Partnered with cross-functional teams to create a training program that improved allocation efficiency by 17%
  • Led 5+ meetings per month to ensure accurate communication of project goals to team members
  • Managed and developed staff through coaching, weekly feedback, and performance development planning
  • Improved e-commerce sales by optimizing website design, user experience and implementing effective SEO strategies.
  • Increased brand awareness by developing and executing targeted marketing campaigns.

Youth Advisory Board Program Manager (nonprofit)

Museum of Pop Culture
Seattle, WA
09.2012 - Current
  • Established a working partnership with the Paul Allen Foundation to secure grants
  • Established partnerships with sponsorships for funding of program
  • Mentored and developed 15 students (14-21yr)
  • Established and created a working relationship with musicians to mentor the youth
  • Curated a yearly battle of the bands, ages 16-22, and with the winner receiving a record deal
  • Curated quarterly exhibits while marketing new ways to get youth into music

Project Manager

Amazon
Seattle, WA
05.2020 - 09.2021
  • Opened dozens of Amazon Fresh stores, generating multi-million dollars in sales with a team of 10
  • Directed multi-retail store management, implementing strategies to improve customer experience and operational efficiency
  • Led regional budget management efforts, ensuring alignment with program goals and maximizing return on investment
  • Collaborated with the marketing team to execute weekly marketing initiatives
  • Developed a digital inventory tracker, reducing shrinkage from 3% to 0.01% year over year
  • Developed new inventory supply chain management system, resulting in a 34% in store revenue increase
  • Utilized category analysis reports, bottom sellers’ data, and client demographics to optimize sales profitability through effective merchandising and product placement
  • Orchestrated cross-functional partnership from strategic planning, buying, brand, ops and merchandising to tie together marketing campaigns enhancing trust and stronger relationships
  • Fostered strong cross-functional relationships to align marketing campaigns with various business areas
  • Planned, designed, and scheduled phases for large projects.
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

Sales Manager

Nordstrom
Seattle, WA
09.2015 - 09.2021
  • Exceeded expectations as the youngest Pacesetter Setter (million-dollar seller) within 7 months
  • Outperformed quarterly sales goal by 42-55%
  • Established strong working relationships with brands such as Chanel, Vince, Paul Green, Louis Vuitton, Christian Louboutin
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent follow ups.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Curated sales training for incoming coworkers to learn selling and effective customer service
  • Used my product knowledge to upsell and educated corporate partners on new selling and customer service techniques
  • Led a successful sales team by providing motivational coaching and performance-based incentives.

Assistant Department Manager

Nordstrom Rack
Eugene, OR
01.2017 - 06.2018
  • Created a weekly sales goal and outperformed it by 6% weekly
  • Managed three departments, Women, accessories, men, and women's shoes
  • Established a working partnership with corporate to merchandise the store to the current seasons
  • Drove cross-functional relationships leading to better collaboration with Nordstrom HQ and the Rack
  • Trained assistant store managers on new business tactics
  • Conducted regular performance evaluations for team members, providing constructive feedback for continuous improvement.
  • Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
  • Participated in storewide initiatives such as visual merchandising updates or special events planning, demonstrating cross-functional teamwork abilities.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Coordinated with vendors to ensure timely deliveries of fresh, high-quality meat products for sale.
  • Implemented creative merchandising displays that attracted customers' attention, boosting sales opportunities within the department.

Education

Bachelor of Science - Business Administration

Lane College
Eugene, OR
06-2019

Business - Marketing

University of Oregon
Eugene, OR
01.2019

Skills

  • Consumer experience
  • CX/UX
  • Merchandising
  • Microsoft Office
  • People development
  • Keynote
  • B2B marketing
  • Salesforce
  • Digital marketing
  • Social media marketing
  • Inventory control
  • Dev-ops
  • Brand ambassador
  • Event planning
  • Contract negotiation
  • Budget management
  • Sales forecasting
  • Customer relationship management
  • Brand development
  • Vendor coordination
  • Team building
  • Project management

Mentorship

  • Youth Advisory Board Program Manager, Museum of Pop Culture, Seattle, WA, 09/01/12, Current, Established a working partnership with the Paul Allen Foundation to secure grants, Established partnerships with sponsorships for funding of program, Mentored and developed 15 students (14-21yr), Established and created a working relationship with musicians to mentor the youth, Curated a yearly battle of the bands, ages 16-22, and with the winner receiving a record deal, Curated quarterly exhibits while marketing new ways to get youth into music
  • Lifeguard, Seattle Parks Department, Seattle, WA, 05/01/11, 06/01/17, Taught weekly water exercises, Created a special needs program (ages 5-21), Summer swim team coach (two-year championship winner)

Timeline

Brand Marketing Manager

Nike
12.2021 - Current

Project Manager

Amazon
05.2020 - 09.2021

Assistant Department Manager

Nordstrom Rack
01.2017 - 06.2018

Sales Manager

Nordstrom
09.2015 - 09.2021

Youth Advisory Board Program Manager (nonprofit)

Museum of Pop Culture
09.2012 - Current

Bachelor of Science - Business Administration

Lane College

Business - Marketing

University of Oregon

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