PETER KURKOWSKI

As the first hire at this generative AI start-up, I built the company’s marketing and go-to-market engine from the ground up, leading product marketing, growth, and creative execution.

• Designed, developed, and launched the public website and digital presence for FoundationLLM.ai; wrote SEO-optimized copy and technical blog posts, growing organic traffic and inbound interest by 525%.
• Created investor and sales enablement materials, including pitch decks, product one-pagers, and solution briefs that distilled complex AI technology into clear business value and supported successful fundraising and customer conversations.
• Managed cross-functional product launches and integrated marketing campaigns; coordinated timelines and deliverables across engineering, design, and sales; executed ABM and outbound email sequences via Apollo and Wordpress to drive adoption.
• Established social media voice, developed content strategy, managed company accounts and increased impressions 1124% by highlighting product features, thought leadership content and industry insights.
• Served as the voice of the customer by gathering feedback from early users; partnered with the product team on prompt engineering and agentic workflows; provided market insights that shaped the product roadmap.
• Implemented analytics across website, sales and marketing channels to measure campaign performance and user behavior; used data-driven insights to iterate on marketing strategies and improve conversion rates.
• Led the creation of internal processes spanning marketing operations, content production, and design collaboration to enable efficient execution and scale.

Actively recruited by executive leadership to create and head product marketing and competitive intelligence programs, significantly increasing MQLs and conversions through a redefined GTM strategy.

• Developed and implemented a PLG strategy, resulting in a 75% increase in MQLs by the second month post launch.
• Redesigned pricing and packaging, creating a free trial version that boosted conversions by 207% in the first month post launch.
• Regularly ran several successful marketing campaigns and product launches.
• Defined messaging and value propositions in multiple formats (blogs, one pagers, landing pages etc.)
• Played a key role in executive leadership meetings, presenting findings and recommendations to influence strategic direction and business priorities.
• Implemented rigorous market research methodologies, including surveys, customer interaction, panel research and interviews, to gather insights and validate strategic initiatives.
• Pioneered process improvements that increased efficiency and collaboration across sales, marketing, customer support and marketing teams, resulting in alignment and better decision-making.
• Conducted market research and competitive intelligence to inform strategic decisions.

Brought in by PMM and Marketing leadership to build and drive competitive intelligence in order to refine sales conversions, leading to significant new logo growth and competitive win rates.

• Built Heap’s first competitive intelligence program, raising win rates from 40% to 72% against top competitors in 6 quarters, a key factor in securing series D funding.
• Re-architected Salesforce win/loss data collection framework and led end-to-end analysis for the company, uncovering deal drivers that reshaped GTM strategy and resulted in feature revamps and new product capabilities.
• Briefed executives on win/loss trends and competitive positioning on a weekly basis, shaping high-level go-to-market priorities.
• Owned and orchestrated cross-functional campaigns with 40–50 contributors across sales, marketing, product, engineering, and leadership, aligning execution for maximum market impact.
• Re-built and owned Heap’s product launch program, successfully leading global launches that boosted new customer acquisition by 28%.
• Developed scalable launch and enablement processes, including briefs, competitive insights, and standardized workflows that improved speed and consistency across teams.
• Drove adoption of new messaging and value propositions through sales enablement, thought leadership content, and global training of field teams.
• Partnered with product and engineering to prioritize competitive feature gaps, directly influencing roadmap investments that improved product-market fit.

Founded the product marketing and solution architecture functions as the company’s first hire, building GTM and support initiatives that drove lead generation, accelerated adoption, and contributed to a successful acquisition.

• Developed a PLG motion that required conceptualizing and developing a public-facing demo environment, increasing MQLs and SQLs by 34%.
• Defined messaging and value propositions in multiple formats (blogs, one pagers, landing pages, integrated marketing campaigns, product launches and sales enablement content).
• Managed the creation of a Community Page with a knowledge base, certification program, and interactive training content.
• Led the Free + Pay-As-You-Go project, allowing customers to deploy on their own; speeding up sales conversion timeline and increasing close rates.
• Partnered with product and engineering teams to prioritize feature development resulting in better product market fit.
• Built objection handling frameworks, discovery approaches, and demo content that directly supported higher win rates and long-term account success.
• Managed the full pre-sales lifecycle, leading successful POCs that demonstrated value and converted prospects into customers.
• Developed and delivered training programs that enabled customers to fully adopt Scuba, unlocking advanced use cases and maximizing platform value.
• Provisioned AWS and Azure clusters, deployed software, and built pipelines that transformed and ingested customer data, delivering full end-to-end platform setup inside customer environments.

• Assisted in development and led internal adoption, support and retention initiatives for proprietary data collection SDK that grew across most Microsoft web properties.
• Developed a sample website to showcase best practices and reduce support outreach.
• Created training tools, videos, and documentation for internal and client use.
• Collaborated with product development to improve data collection technology.
• Conducted ongoing QA and provided product feedback to ensure quality.
• Provided support to customers for analytics tag implementation.

• Ensured data accuracy and quality in the Mobile Product Database, supporting product development and customer success.
• Managed data accuracy and supported Customer Success with data-related queries.
• Conducted regular QA and QC to maintain product quality.

• Improved the accuracy of proprietary stock trading software through data analysis and strategy development.
• Developed statistically significant trading strategies based on data analysis.
• Trained employees on trading strategies and performance metrics.

• Provided expertise in employee satisfaction survey design and analysis, contributing to business growth and client insights.
• Analyzed qualitative and quantitative survey data to identify business problems.
• Developed strategies to quantify and address client friction points.