Peter Lawton
Midlothian
Summary
With over 30 years of experience in software sales, marketing and advertising with a strong track record of driving business-to-business (B2B) growth. Skilled in leveraging CRM systems to manage pipelines, track performance, and enhance customer relationships.
Overview
42
42
years of professional experience
1
1
Certification
Work History
Business Advisor
Thryv
07.2010 - Current
- Conducted competitive analysis research, providing insight to growth opportunities.
- Devised marketing strategy incorporating social media content and online marketing campaigns to increase awareness and engagement.
- Assisted in marketing campaign design and performance measurement.
- Evaluated and consolidated information to present findings and impacts addressing clients' critical needs.
- Developed complete business plans and operational strategies for new and existing business.
- With over 30 years of experience in software sales, marketing and advertising with a strong track record of driving business-to-business (B2B) growth.
- Skilled in leveraging CRM systems to manage pipelines, track performance, and enhance customer relationships.
Regional Sales Manager
Dominion Enterprises
06.1993 - 07.2010
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Finalized sales contracts with high-value customers.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Managed team of 12 regional sales representatives and consistently achieved high sales targets.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Executed successful promotional events and trade shows.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
Grocery Manager
Albertons
02.1984 - 06.1993
- Strengthened profits by reducing waste, controlling shrinkage, and increasing team efficiency with optimized workflows.
- Kept grocery team operations in strict compliance with workplace standards.
- Engaged customers and provided very high level of service and support, helping find desired products and items.
- Organized efficient merchandise replenishment strategies to keep shelves stocked and well-organized for customers.
- Reviewed inventory levels and placed orders for products and merchandise for restocking purposes.
- Delegated tasks and duties to grocery staff and clearly communicated timeframes for completion.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Managed the entire grocery department and store, opening and closing.
Education
No Degree - Business Administration And Management
High Point University
High Point, NC01-1984
Skills
- Operations management
- Organizational development
- Strategy realignment
- Google Certified
- B2B Sales
- Advertising
- Retail
- Operations Management
- Salesforce and Outlook efficient
- Planning and execution
- Account retention
- Revenue generation
- Presentation skills
- Road Warrior
Websites
Accomplishments
Managed an existing book of business at nearly 80% retention. Cultivating new business through needs assessment, listening skills, identifying needs, gaining agreement of need and then recommending solutions to solve those needs. Effective follow up and asking for referrals.
Affiliations
Demolay
Celebrate Recovery
Certification
Google Certified
Languages
English
Full Professional
Timeline
Business Advisor
Thryv
07.2010 - Current
Regional Sales Manager
Dominion Enterprises
06.1993 - 07.2010
Grocery Manager
Albertons
02.1984 - 06.1993
No Degree - Business Administration And Management
High Point University
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