Goal-oriented marketing professional with expertise in digital marketing and social media strategy. Skilled in data analytics, KPI tracking, and campaign optimization. Adept at project management and strategic planning, excels in driving brand engagement and growing online communities. Innovative and forward-thinking, consistently delivers solutions and maintains high client satisfaction.
Strategic Social Media and Engagement Management: Directed social media strategies for 10 clients across over 100 profiles, enhancing user experiences and engagement by implementing targeted marketing strategies. Led dynamic content creation and data-driven campaigns that significantly boosted engagement and conversion rates through a mix of organic and paid tactics.
Campaign Development and Execution: Designed and implemented social media campaigns that significantly increased brand visibility and customer engagement. Developed tailored content plans to meet diverse client needs, collaborating closely with design, development, and analytics teams to ensure effective strategy execution.
Comprehensive Social Media Oversight: Managed all aspects of client digital and social media needs in a startup environment, from launching paid campaigns to creating organic content and steering community engagement to drive brand loyalty and audience growth.
Client Relationship and Growth Management: Held sole responsibility for client health and growth, delivering personalized digital strategies to meet evolving needs and achieve growth targets within budget constraints.
Social Media Leadership and Content Curation: Co-founder of Dolphin Nation, a Miami Dolphins fan page and media website, implemented growth strategies and curated engaging organic content to help build a loyal following of over 50,000 followers.
Social Media Leadership and Content Creation: Co-founded Heat Nation, a Miami Heat-themed media company, responsible for all growth and content curation that cultivated a devoted base of over 250,000 fans across platforms.