Summary
Overview
Work History
Skills
Timeline
Education
Events
Generic

Peter Ross

Santa Cruz,CA

Summary

Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing full sales cycles. Skilled in prospecting, customer service and problem-solving. I have a background in CPG, and hospitality sales that has lead me to growing my skill set in tech sales.

Overview

7
7
years of professional experience

Work History

Account Executive

Classy
  • Responsible for full sales cycle within mid market non profits. Used multi faceted prospecting strategy to open conversations resulting in the following.
  • Built and maintained a pipeline that averaged 12 new opportunities a month, with an average deal value of $18,000, 25% of meetings move into later stages of sales cycle within same month.
  • Consistently met self sourced pipeline goal of $53,000 per month.
  • Closed over $800,000 in processing fee value to organization.


CPG Account Executive

Cloud Kitchens
04.2020 - 10.2021
  • Hired as one of the first Account Executives to focus on CPG sales program. Helped build SDR, and AE training programs. Refine product offering, pricing and strategy.
  • Consistently closed 33% of meetings resulting in an average of $7,000 mrr added to CloudKitchens revenue per month. Ultimately hitting 130% of goal.
  • Trained and mentored new SDR's and Sales Reps on CPG team.

Sales Ambassador

Virtis
08.2017 - 09.2021
  • Built pipeline through events, online outreach, and networking to start Virtis.
  • Conducted introductory calls and early stage meetings based around a tech stack built for custom cybersecurity needs.
  • Introduced C-Level executives and CISO’s to Virtis Solutions Engineers to finish Sales Cycle.

Sales Specialist

Peloton
08.2018 - 02.2020
  • Consistently exceeded 120% of monthly sales goals.
  • Maintained B2C pipeline of over 200 contacts consistently closing over a 33 percent monthly rate.
  • Acted as Customer Service contact, liaison between delivery teams and customers, as well as aided customers with software and hardware issues.

Sales Representative Manager

SnackNation
02.2017 - 08.2018
  • Secured 40-50 enterprise-level prospects through effective cold-calling and demand generation tactics, representing over $3,000 a month in new recurring revenue for the company.
  • Met and exceeded SQO 50 meetings attended or $2,250 new revenue goal monthly.

Craft Beer Specialist

Classic Distribution
01.2015 - 08.2016
  • Managed 50 Craft Beer Accounts through out Downtown LA, Silverlake, Echo Park, Los Feliz.
  • Worked with beer managers to host events including full tap take overs, LA Beer Week events etc.
  • Averaged a 40% growth mark year over year within territory.

Skills

  • Customer Presentations
  • Strategic Selling
  • Goals and Performance
  • Needs Assessment
  • Prospecting and Cold Calling
  • Account Management
  • Sales Expertise
  • Forecast Preparation

Timeline

CPG Account Executive

Cloud Kitchens
04.2020 - 10.2021

Sales Specialist

Peloton
08.2018 - 02.2020

Sales Ambassador

Virtis
08.2017 - 09.2021

Sales Representative Manager

SnackNation
02.2017 - 08.2018

Craft Beer Specialist

Classic Distribution
01.2015 - 08.2016

Account Executive

Classy

Associates in Business - Business/Design

Saddleback College

Education

Associates in Business - Business/Design

Saddleback College
Mission Viejo, CA
06.2018

Events

  • 2019, ran 3 successful bar events with the Alchemist restaurant group in Orange County, CA. Was in charge of marketing, brand sponsorships, menu creation and bartending.
  • 2022, Opened and conceptualized PM Bar Project- Nashville, built marketing plan, concept and menu with partner. Ran 3 events throughout Nashville market that averaged 3000 in sales on Sundays.

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Peter Ross