PETER ROSS
Richmond,VA
Summary
- Innovative and results-driven Business and Marketing Manager with over 20 years of experience in driving business success through strategic thinking, analytical skills, and leadership. Skilled in PPC advertising, digital marketing, SEO, and conversion rate optimization. Proven track record of growing revenue and sales through various digital strategies. A dedicated professional with a strong work ethic and a background in military leadership.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Senior PPC Account Manager
Results Repeat
09.2021 - 12.2023
- Launched and managed national PPC campaigns, including Search, Display, and Performance Max, achieving exceptional ROI and lead generation.
- Fostered client relationships, ensuring tailored PPC and digital marketing solutions for sustained results.
- Conducted ongoing performance analyses and implemented optimization strategies, leading to improved campaign efficiency.
- Mentored and trained junior staff, promoting a culture of continuous learning and professional development.
- Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
Digital Marketing Specialist II
Netsearch Digital Marketing
07.2020 - 09.2021
- Managed over 30 accounts for Pay-Per-Click and SEO budgets
- Responsible for Search Engine Optimization including keyword planning and rank tracking, on-site & off-site SEO Work with Content Planning, Meta Tag and Page Title Optimizations for client websites
- Developed & launched as well as managed PPC campaigns using Google Ads & Bing
- Intricately involved with research, analysis, optimization, and reporting performance for these PPC & SEO accounts
- Responsible for a 70% overall increase in paid search performance metrics and 33% decrease in cost per lead costs during first 12 months at agency.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
Partner, Marketing Manager, and Business Manager
Richmond Natural Medicine
10.2012 - 07.2020
- Developed and executed new patient acquisition marketing strategies, achieving top-ranked website status in the Richmond market.
- Utilized Digital Marketing tools for optimization, ensuring financial and operational success.
- Led and managed employees, overseeing payroll, accounting, and HR functions.
- Streamlined reporting processes for better insight into campaign performance and ROI measurements.
Marine Logistics Officer (Active Duty)
United States Marine Corps
01.2010 - 10.2012
Public Relations & Communications Manager
People Incorporated of Virginia
01.2009 - 01.2010
- Managed and Supervised the development of a major re-branding of the organization which included selection and introduction of a new logo, positioning statement, brochures and website
- Developed and supervised production of the organization's 45th Anniversary Public Awareness Campaign- 'What Can People Do?' which included an organization video, 25-page booklet, PSA, and other media.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
Direct Response Television Buyer
Cmedia
01.2007 - 01.2009
- Worked at Cmedia, a response-driven Advertising Agency with more than $420 million in agency billings
- Served as Direct Response Television Buyer, to provide research, analysis, planning, negotiating, executing, and optimizing television advertising for clients
- Successfully optimized television ads for lowest Cost-Per-Acquisition / Cost-Per-Lead
- Managed Annual billings of over $15 million in TV Advertising for Cmedia Clients which included Humana, Vonage, Nintendo, General Mills, and Bare Escentuals.
Media Supervisor
Harmelin Media
07.2006 - 10.2007
- Returned to position following Active Duty Service in Marine Corps
- Enhanced brand visibility by strategically planning and executing media campaigns across multiple platforms.
- Increased audience engagement by developing targeted content plans tailored to specific demographics.
- Negotiated favorable media rates and placements for clients, ensuring maximum return on investments.
- Improved campaign performance with continuous monitoring, analysis, and data-driven optimizations.
Marine Corps Officer (Active Duty)
United States Marine Corps
01.2002 - 07.2006
Media Supervisor
Harmelin Media
01.1995 - 01.2002
- Excelled at Media Research, Analysis, Planning, and Buying through handling purchasing of multiple offline media channels including TV, radio, newspaper, magazine, outdoor, and sponsorships
- Worked directly with clients and advised them on advertising and media options
- Clients included Aetna, Universal Health Services, Turkey Hill Ice Cream, America's Best Contacts, Bayer Healthcare & Sheetz.
Education
Master of Business Administration - Marketing
Marylhurst University
Portland, OR01.2009
Bachelor of Arts - History
Temple University
Philadelphia, PASkills
- Marketing Strategy
- Management & Leadership
- Digital Marketing
- Search Engine Optimization (SEO)
- Dashboards & Reporting
- Market Analysis
- Negotiation
- Financial Projections / Reports / Budgeting
- Accounts Payable / Receivable
- Market Research
- Team Leadership
- Data Analysis
- Budget Management
- Strategic Planning
- Key Performance Indicators
- Business Forecasting
Websites
Certification
Google Ads Search & Display Certification, 03/2024
applications proficiency
- Microsoft Office (word, Advanced Excel, PowerPoint)
- Google GSuite (Google Docs Etc)
- Google Sheets (advance formulas including Query Functions)
- Google Tag Manager
- Search Console
- WordPress
- Yoast SEO WordPress Plugin
- Zapier
- QuickBooks Online Advanced & More
Military Service
- Military Service Branch: United States Marine Corps (Active & Reserve
- Military Service Rank: Major, Retired
Timeline
Senior PPC Account Manager
Results Repeat
09.2021 - 12.2023
Digital Marketing Specialist II
Netsearch Digital Marketing
07.2020 - 09.2021
Partner, Marketing Manager, and Business Manager
Richmond Natural Medicine
10.2012 - 07.2020
Marine Logistics Officer (Active Duty)
United States Marine Corps
01.2010 - 10.2012
Public Relations & Communications Manager
People Incorporated of Virginia
01.2009 - 01.2010
Direct Response Television Buyer
Cmedia
01.2007 - 01.2009
Media Supervisor
Harmelin Media
07.2006 - 10.2007
Marine Corps Officer (Active Duty)
United States Marine Corps
01.2002 - 07.2006
Media Supervisor
Harmelin Media
01.1995 - 01.2002
Master of Business Administration - Marketing
Marylhurst University
Bachelor of Arts - History
Temple University
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