Peter S. Beliveau
Atlanta,GA
Summary
Business to Business Sales Professional. Led various sales, marketing, and branding initiatives in the following channels: food service (both distribution and retail) convenience store, specialty distribution, and the airline/hospitality industries. Created AOPS (annual operating plans). Current and previous company affiliations have included companies listed below along with Theochem Labs, Pollock Paper, Home Depot, Red Lobster, Longhorn, Clayton Medical Surgical Center, and Delta Air Lines.
Overview
26
26
years of professional experience
Work History
Beliveau Consulting Services LLC
09.2024 - Current
- Providing Quality Products and Value Added Solutions to Business and Industry.
Bus.Dev. Mgr.
B & A FOOD SALES, Beliveau Enterprises
02.2022 - 09.2024
- Food brokerage company representing 30 different manufacturers of food and non-food products. Products are sold to food service operators of all types, restaurants being the most common, but also to hotels, health care facilities, colleges and universities, public schools and specialty food operators such as caterers. Manufacturers are also sought out as partners.
Reg. Sales Mgr.
PAXXO USA, Beliveau Enterprises
01.2018 - 01.2021
- Swedish Manufacturer of specialty trash bag system. It is eco-friendly for the primary reason that it uses only the amount of plastic needed to contain the waste. Sold to a wide variety of industries including food processors, veterinarians, health care, hospitality and non-profits. Orchestrated/facilitated sales to new channels.
- Largest sales - hospital in Birmingham, AL, 30 “mini” units. 12 Unit sale - ATL Community Food bank
- Identified new channels of business through network participation with local Chambers of Commerce
- Current prospects include group of 60-unit IHOP restaurants
Reg. Sales Mgr
COASTAL PACKAGING
01.2015 - 01.2018
- A co-packer and private label company that specializes in organic, natural, kosher, gluten and allergen free products. Produce sweet tea, unsweetened tea and sweeteners. This product offering is known as “Freshbru”. They can also produce these products through private labeling, filling bottles from 4 ounces to 275-gallon totes. Food Grade Mineral Oil Lubricant was also packed, distributed and sold. Food grade mineral lubricates food processing equipment in processing plants, restaurants and supermarkets.
- Led initiative that resulted in selling one of the industry's largest distributors of food grade mineral oil to the Bunzl company, a leading supplier of supplies to business and industry, moved all of their private label food grade mineral oil business to Coastal Packaging. The product is packed in all sizes mentioned above and used throughout the food industry.
Territory Sales Mgr.
NATALIE’S ORCHID ISLAND JUICE COMPANY
01.2011 - 01.2014
- Manufacturer of all-natural line of frozen and refrigerated juices including orange, grapefruit, lime, lemon and lime juice along with mixers. Both branded and private label products were available.
- Responsible for 7 state territory. Customers included Food Service (SYSCO, US Foods, Doerle, Limehouse and Royal Foods). Retail customers included Albert’s Organics, Costco, Dierbergs, Earthfare, Ingles, and Topline. Wholesale to Food service sales were handled by Cooseman’s ATL. Chain restaurant customers included Mellow Mushroom (150), JChristopher’s (25), Flying Biscuit (10), Tin Lizzy’s (5), and numerous LLO’s (large leverage operators).
Product & Bus. Dev. Mgr.
UNIPRO FOOD SERVICE
01.2000 - 01.2006
- UniPro is the largest group purchasing organization of independent food service distributors (250) in the country. Held National Account responsibility for the sale of dairy and hot beverage products. Companies represented included Land O’Lakes, Conagra, Schreiber, Michael Foods and Dean Foods.
- Led team effort that resulted in new processes with 15% increase in sales from $85 to $98 million.
- Orchestrated and facilitated business building opportunities amongst all UniPro, distributor and supplier management staff at the Director, Vice President, Senior Vice-President and CEO level.
- Accomplished the above increases through successful implementation of above new process development, purchasing conferences, trade shows and sales calls to end users. Traveled the USA.
- A 27% increase in sales from 229,714 gallons ($1.7 million) to 290,298 gallons ($2.2 million).
- A 22% increase in sales as a result of leading a broker team in the Carolinas, including 4 distributors
- Developed: pricing proposals, marketing, and logistics programs to drive sales.
- CRM: utilized Salesforce to manage entire sales cycle including prospecting, presenting and closing.
Education
Bachelor of Science - Economics and Business
HOFSTRA UNIVERSITY
Hempstead, New YorkSkills
- Sales techniques
- Sales management
- Salesforce management
- Customer relationship management
Timeline
Beliveau Consulting Services LLC
09.2024 - Current
Bus.Dev. Mgr.
B & A FOOD SALES, Beliveau Enterprises
02.2022 - 09.2024
Reg. Sales Mgr.
PAXXO USA, Beliveau Enterprises
01.2018 - 01.2021
Reg. Sales Mgr
COASTAL PACKAGING
01.2015 - 01.2018
Territory Sales Mgr.
NATALIE’S ORCHID ISLAND JUICE COMPANY
01.2011 - 01.2014
Product & Bus. Dev. Mgr.
UNIPRO FOOD SERVICE
01.2000 - 01.2006
Bachelor of Science - Economics and Business
HOFSTRA UNIVERSITY
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