Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
References
Timeline
Generic

Peter Sierra

Miami,FL

Summary

Hardworking Marketing Specialist with demonstrated knowledge of graphic design, copywriting, and project management. Brings 25 years of marketing experience along with decisive and hardworking approach. Talent for devising creative strategies.

Overview

15
15
years of professional experience

Work History

Creative Consultant

Concepful
Miami, FL
01.2020 - Current
  • Developed creative strategies for clients to maximize their marketing objectives.
  • Presented creative concepts to clients and stakeholders for feedback and approval.
  • Analyzed competitors' creative work to identify opportunities for improvement.
  • Created proposals for service and product strategies based on marketing data.
  • Provided guidance on how to best utilize available resources to achieve desired outcomes.
  • Designed and implemented digital campaigns, including social media, email, and website content.

Creatove Director

Veriato
West Palm Beach, FL
02.2014 - 08.2019
  • Created original concepts, art direction, and designs for multimedia projects.
  • Oversaw the production of digital assets such as videos, websites, and interactive experiences.
  • Researched emerging trends in design and technology to stay ahead of industry changes.
  • Collaborated with internal stakeholders to define project objectives and timelines.
  • Reviewed work from junior designers for accuracy and adherence to brand guidelines.
  • Analyzed customer feedback data to inform future product design decisions.

Senior Web Designer

Kaseya
Miami, FL
10.2009 - 01.2014
  • Developed and implemented innovative web designs for a variety of client projects.
  • Conducted usability testing sessions with end users to gather feedback on website designs before launch.
  • Suggested creative solutions when faced with difficult design challenges while adhering to deadlines.
  • Designed and created weekly email campaigns, increasing revenue 70% for website properties.

Education

International Fine Arts College
Miami, FL

Skills

  • Cyber Security and Automation Industry Knowledge
  • Customer/User Experience
  • Web Developmen
  • GTM Strategy
  • Brand Journey
  • LLM Prompting
  • Collaboration Skills
  • Creative Design
  • Digital Marketing
  • Adobe Illustrator Expert
  • Creative Team Leadership
  • Qualitative Problem Solving
  • Wireframing And Prototype Design
  • Forward-Thinking Mindset
  • Teamwork And Collaboration
  • B2B Marketing

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Accomplishments

  • Veriato Award for work excellence 2018
  • Kaseya Club member 2015

References

References available upon request.

Timeline

Creative Consultant

Concepful
01.2020 - Current

Creatove Director

Veriato
02.2014 - 08.2019

Senior Web Designer

Kaseya
10.2009 - 01.2014

International Fine Arts College

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