Peter Strubel
Richmond,KY
Summary
Established expertise in boosting organic search visibility and driving web traffic via strategic keyword optimization and in-depth competitor insights.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Director Search Marketing
eNox Media
Tampa, FL
09.2019 - Current
- Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines.
- Develop content to include keywords or phrases in order to increase traffic to website.
- In-depth knowledge of keyword research, SEO copywriting and the behaviours of search engines.
- Running PPC campaigns
SEO Manager
Firegang Digital Marketing
Tampa, FL
07.2017 - 09.2019
- Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results
- Improved organic search results by increasing the search engine results page from 12 to number 2
- Developed title tag, description of meta tags and highlighted and added relevant links to site
- Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties
- Remained current with industry trends to uncover new opportunities for clients' websites
- Received Specialist Qualification at Click Minded SEO Specialist Qualification
Member Services Associate
Fidelis Care
Latham, NY
07.2017 - 11.2017
- Provided accurate and appropriate information in response to customer inquiries.
- Demonstrated mastery of customer service call script within specified timeframes.
- Addressed customer service inquiries in a timely and accurate fashion.
- Properly directed inbound calls in phone queues to improve call flow.
Digital Media Manager/Webmaster
Hotspots Media group
Oakland Park, FL
09.2014 - 02.2016
- Updated and managed existing website properties for a Hotspots Media company.
- Gathered and analysed performance metric data.
- Conducted usability testing and integrated feedback into revisions.
- Developed direct email marketing strategy.
- Developed and managed social marketing campaigns, effectively driving brand awareness, engagement and traffic to company website.
Project Manager
Corsis/Promotions.com
New York, NY
05.2011 - 04.2014
- Direct and oversee multiple PMs and/or team leads on complex projects.
- Draft and distribute project objectives and tasks to the solutions team.
- Negotiate successfully with clients, staff and outside vendors.
- Nurture relationships with project sponsors as well as business and IT executives.
Senior Web Specialist
Orvis
Sunderland, VT
02.2010 - 04.2011
- Designed web page text and visual content, navigational links, and page layout.
- Consulted with users to determine web needs and recommended solutions.
- Compiled and analysed website utilization statistics for senior management around specific campaigns.
Web Project Manager
Thomas Publishing
New York, NY
02.2009 - 02.2010
- Established web project scope by studying strategic business drivers.
- Led management meeting for discovering and validating business and technical requirements and parameters.
- Developed web solutions by formulating objectives; planning project life-cycle deliverables and resources.
Web Content Manager
Washington Mutual
Seattle, WA
05.2007 - 12.2008
- Defined HR communications strategy for targeting audiences on the intranet.
- Designed content for website, evaluated content and edited it as required.
- Ensured compliance to all editorial style while preparing content for websites.
- Performed troubleshooting on content, AB testing, and analysed site usage for campaign performance.
- Collaborated and trained content editors and business owners on corporate practices, branding and web standards.
Web Editor
Regence BlueShield
Seattle, WA
02.2005 - 04.2007
- Coordinated with technology process and developed website grids and updated process as necessary.
- Developed Adobe Acrobat documents and maintained all fill in forms.
- Analysed web practices and researched various technologies for various interface designs.
- Documented all process and ensured efficient working of content process.
- Assisted other departments and managed all content requests.
Web Editor
Washington Mutual
Seattle, WA
11.1998 - 01.2005
- Coordinated and created content in conjunction with internal departments for publishing online.
- Redesigned and launched several internal business specific web sites.
- Created the first WaMu Career section on Wamu.com
Missile Systems Technician
US Navy
09.1988 - 08.1994
- Ensured system reliability through regular maintenance of hardware and software.
- Minimized downtime by troubleshooting technical issues effectively.
- Conducted system audits to identify improvement opportunities.
- Documented procedures for maintenance and troubleshooting to enhance operational efficiency.
Education
High school or equivalent - Web Design
Seattle Central Community College
Seattle, WASkills
- Content management and strategy
- Search engine optimization and analytics
- Google Analytics and AdWords
- Keyword research and optimization
- Digital marketing and PPC management
- Competitor analysis and insights
- Search engine optimization
- PPC campaign management
- Keyword research
Certification
- Google Ads Certification
- April 2024 to April 2025
- A professional accreditation that showcases my proficiency in the basic and advanced aspects of Google Ads. This certification validates my expertise in online advertising and demonstrates my ability to effectively manage and optimize Google Ad campaigns.
Timeline
Director Search Marketing
eNox Media
09.2019 - Current
SEO Manager
Firegang Digital Marketing
07.2017 - 09.2019
Member Services Associate
Fidelis Care
07.2017 - 11.2017
Digital Media Manager/Webmaster
Hotspots Media group
09.2014 - 02.2016
Project Manager
Corsis/Promotions.com
05.2011 - 04.2014
Senior Web Specialist
Orvis
02.2010 - 04.2011
Web Project Manager
Thomas Publishing
02.2009 - 02.2010
Web Content Manager
Washington Mutual
05.2007 - 12.2008
Web Editor
Regence BlueShield
02.2005 - 04.2007
Web Editor
Washington Mutual
11.1998 - 01.2005
Missile Systems Technician
US Navy
09.1988 - 08.1994
High school or equivalent - Web Design
Seattle Central Community College
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