Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Peter Van de Graaf

Ipswich,MA

Summary

Results-driven Digital Marketing Consultant specializing in SEO, SEM, and data-driven strategies to optimize online visibility, drive traffic, and maximize ROI across diverse digital channels

Overview

5
5
years of professional experience
1
1
Certification

Work History

Digital Marketing Consultant

AirWise Testing, LLC
01.2024 - Current
  • Evaluate SEO requirements and developed tailored strategies to drive immediate impact and support sustained campaign success.
  • Support brand growth by optimizing digital assets for local relevance and search engine discoverability.
  • Deliver weekly performance updates on digital marketing initiatives, outlining strategic priorities and actionable improvements.
  • Enhance local search visibility through targeted optimizations and strategic content development.

SEM Specialist

White Stone Marketing
06.2022 - 01.2024
  • Maximized client satisfaction and strong client relationships by providing expert guidance.
  • Managed 30+ PPC accounts to optimize Google Ads, Bing Ads, and TripConnect campaigns.
  • Developed comprehensive SEO/SEM strategies that achieved maximum ROI through efficient budget allocation and target audience reach.
  • Analyzed campaign performance in monthly reports and provided optimization recommendations.
  • Led key training initiatives to effectively manage new team members, enhancing overall skill sets and contributing to departmental growth.

Data Analyst Intern

Semcasting, Inc.
09.2019 - 12.2019
  • Led a Geo-fencing and IP parceling initiative focused on public event venues (e.g., sports stadiums), capturing precise geographical coordinates to enrich datasets for targeted client marketing campaigns.
  • Maintained daily account tracking & status reports for Semcasting top client accounts using Excel worksheet templates.
  • Completed advertising and analytics certifications on programmatic advertising, connected TV and RTB.

Education

Bachelor of Science - Marketing Communications

Endicott College
05.2020

Skills

  • SEO SEM PPC CRO Keyword Research Google Ads Microsoft Ads HTML CSS Javascript Bright Local Link Building Data Visualization AgencyAnalytics ChatGPT Excel GA4 AHREFs GTM Optmyzr Semrush

Certification

  • Comprehensive CRO Course.


  • Coding for A/B Testing: HTML, CSS, Javascript.


  • SEO I & SEO II Hubspot Certification, 2024.


  • IBM Generative AI: Prompt Engineering Basics, 2024.


  • Udemy ChatGPT for Marketers.


  • Completed 5 month Udacity Marketing Analytics online nanodegree program to expand digital marketing skills. 2020-2021.

Timeline

Digital Marketing Consultant

AirWise Testing, LLC
01.2024 - Current

SEM Specialist

White Stone Marketing
06.2022 - 01.2024

Data Analyst Intern

Semcasting, Inc.
09.2019 - 12.2019

Bachelor of Science - Marketing Communications

Endicott College

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Peter Van de Graaf