PETER VAN SCHAACK
Washington,DC
Summary
From agencies to Fortune 500's, I bring 20 years of B2B marketing experience with a proven record of growing revenue. Delivered $18M in incremental revenue at ITG Brands and built a SaaS product that generated $500K in ARR at Syngenta. Combining advanced Martech, AI-driven automation, and CRM integrations, I bend the rules of marketing to yield unprecedented results.
Overview
19
19
years of professional experience
Work History
Head of Growth
LIQUID CRM SOLUTIONS
04.2023 - Current
- Client and internal facing role, designing and implementing advanced marketing automation, AI and CRM systems. Additionally, leading internal marketing operations.
- Improve marketing automation systems to boost conversion rates, resulting in a 15% increase in overall sales performance.
- Implement and optimize Zoho CRM integrations across digital ecosystems, applying AI and automation to streamline workflows, reduce work effort by an average of 20 hours per employee per month, and enhance data-driven decision-making.
- Lead cross-functional teams of developers and marketers, consistently delivering measurable value that improves customer satisfaction and drives long-term retention.
- Create comprehensive customer, market, and digital ecosystem insights (BI) to guide strategy, maximize ROI, and ensure P&L accountability.
- Martech SaaS Implementation
Director of Growth Marketing
WATERFIELD TECHNOLOGIES
10.2022 - 03.2023
- Scaled sales qualified leads by 400% through new segmented ABM campaigns
- Developed and grew marketing team from 2-5 and managed SDRs
- Created sales enablement solutions resulting in closing 20% more business
- Introduced ABM campaign strategy using HubSpot and Salesforce
- SaaS Industry
Senior Marketing Consultant
COGNIZANT DIGITAL CONSULTING
07.2021 - 09.2022
- Launched a new SaaS product, 'beon', for the transportation industry
- Leader of two developer teams, each awarded $500k extensions on the contracts
- Developed go-to-market product strategies & martech roadmaps for Fortune 1000 clients
- Created a new CDP for Ubisoft, resulting in millions in incremental revenue
- Fortune 500 Consulting
Director of Growth Marketing
MITKIN MARKETING
10.2018 - 06.2021
- Led new customer acquisition programs for B2B SaaS clients
- Advised C-suite on high-growth brand strategies, sales/marketing integration
- Increased lead delivery by 158%, improved email metrics for RazorSync SaaS
- Redesign of client's website UX to improve lead conversion forms by 300%
- Marketing Agency
Product Marketing Manager
ITG BRANDS
01.2018 - 09.2018
- Managed $10M budget, led product lifecycle for Dutch Master and Dutch cigar brands
- Increased social media presence 4x through events and influencer partnerships
- Developed new retail and distributor programs which drove $18M in incremental revenue
- Fortune 500 Tobacco
Director of Global Customer Acquisition and Retention
WEST OCEAN
03.2017 - 01.2018
- Led the creative development, segmentation, and deployment of 500K weekly emails
- Identified affiliate partner contract errors and recovered over $1M
- Optimized HubSpot automation and segmentation, boosting category sales by 40%
- Grew gross sales 40% via product development; initiated loyalty programs
- Online Gambling and Lottery
Senior Global Digital Marketing Manager
SYNGENTA GLOBAL
04.2012 - 03.2017
- Led a team of 7, managed lead gen marketing programs for sales team, managed the development of global transactional websites, and developed Salesforce projects
- Created account-based (ABM) marketing strategies to target key accounts; 30% lead lift
- Created the first SaaS application which generated over $500K in annual revenue
- Fortune 500 Crop/Chemical Company
AVP Digital Marketing
TRUIST
05.2006 - 04.2012
Education
Bachelor of Arts - Organizational Communications
State University of New York
Plattsburgh, NYArtificial Intelligence (AI): Implications for Business Strategy
MIT Sloan
Skills
- AI in Business Strategy
- Strategic Thinking and Vision
- Data-Driven Decision Making
- Cross-Functional Alignment
- Generative and Anthropic AI
- Brand Development and Positioning
- Market/Customer Research & Insights
- Marketing Tech & Automation
Websites
Timeline
Head of Growth
LIQUID CRM SOLUTIONS
04.2023 - Current
Director of Growth Marketing
WATERFIELD TECHNOLOGIES
10.2022 - 03.2023
Senior Marketing Consultant
COGNIZANT DIGITAL CONSULTING
07.2021 - 09.2022
Director of Growth Marketing
MITKIN MARKETING
10.2018 - 06.2021
Product Marketing Manager
ITG BRANDS
01.2018 - 09.2018
Director of Global Customer Acquisition and Retention
WEST OCEAN
03.2017 - 01.2018
Senior Global Digital Marketing Manager
SYNGENTA GLOBAL
04.2012 - 03.2017
AVP Digital Marketing
TRUIST
05.2006 - 04.2012
Artificial Intelligence (AI): Implications for Business Strategy
MIT Sloan
Bachelor of Arts - Organizational Communications
State University of New York
B2B Industries Served
Manufacturing SaaS, Finance, Consulting, Sales, AI, Operations, Banking, Insurance, Call Center SaaS, Transportation SaaS, MarTech, Business Services.
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