PETER A. NOTO

Increased regional sales by implementing strategic marketing plans and nurturing key client relationships. Developed a successful sales team through rigorous coaching, performance management, and ongoing training.

• Took over a last placed region and in 6 months (2022) finished 4th place in the country with several territory managers achieving quota
• Highest percent growth in 2023 with 2 open territories and came in 2nd out of 11 regions
• Exceeded goals in all categories for the first time in 11 years
• 2023: TheraSkin 107%, Theragenesis 112%, SonicOne 101%, best in class RM Northeast

Selected for exciting Wound Care startup. Developed new territory and expanded growth of two advanced product lines from Hollister. Helped launch new product, Myriad. Gained experience with ECM and Biologics. Took on leadership roles and promoted twice. The company is now splitting into two companies, Hydrofera and Aroa Biosurgery.

Regional Manager (12/2019–3/1/2021)

• Built sales team and developed 11 reps. Liaison between sales team and senior management to achieve goals.
• Developed compensation plans, bonus programs, and spiffs as part of Myriad launch with Aroa CEO.
• Hired 4 new reps in 2020 during pandemic—remarkably, 2 new hires made goals on at least one product line.
• Initiated and created comprehensive new hire/ sales training module for targeting, vetting, and value analysis. Led on training module for entire sales force. Involved 2 reps in interviewing/ mentoring new hires

Senior Sales Specialist (2/2019–12/2019)

• Appointed as pilot team sales lead for Myriad regenerative medicine / therapeutics product launch
• Strategized launch with Aroa CEO; supported CEO and Chief Scientist on coverage and coding answers
• Coordinated field rides for Aroa clinical lead and sales reps, organized calls, and shared best practices
• Talked with doctors and surgeons to learn their hot topics and reported back to pilot team
• Created training for targeting, vetting and VAC that was adopted into internal Salesforce training system
• Partnered with senior management to create consignment agreement, forecasting conversations, and tracking protocols for team. Recently worked with Hydrofera COO on product submissions for LHINS in Canada
• Finished 2019 above plan: 103.5% Endoform, Hydrofera Blue 105%, despite no marketing team set up yet

Wound Care Specialist (6/2018–2/2019)

• Retained product sales post-spinoff by quickly ensuring distributors and hospitals established Vendor of Record for Appulse with Directors of Materials Management to ensure they could recognize Aroa and Hydrofera
• Took over NJ/Eastern PA territory, in addition to NY/LI territory—quickly turned around accounts in poorly performing territory to finish Q3 & Q4 2018 Endoform 97%, Hydrofera Blue 126%.
• 2018 Winner of the Royal order of Blue award for 2nd highest percentage growth in Hydrofera Blue.

Sold advanced wound care line to outpatient, inpatient, and home health agencies. Selected to develop the next wave of incoming talent. Mentored 3 new hires on key messaging, territory development, and channel management.

• Actively involved in the launch of Endoform, and prelaunch data collection of Fast-cast
• 2018: Q1 & Q2 156% Endoform, YTD 137% Hydrofera, then Hollister sold wound care division
• 2017: 107% Endoform, YTD 108% Hydrofera, YTD 130% Fast cast—brought in Catholic Health Services of LI for Hydrofera Blue classic to be used in all of their acute care hospitals, yielding $250K annual revenue
• 2016: 100% Club—110% to goal on Endoform and 107% to goal on Hydrofera Blue
• 2015: Total portfolio growth of 30%—first fiscal year 100% growth over baseline for key product Endoform, and first fiscal year 47% growth over baseline for key product Hydrofera Blue